Top digital marketing data and case studies this week

10/03/2016

Here are the top digital marketing data and case studies that caught our eye.

Are your apps invisible to search? Top brands fail at 'app indexing'

Just 20% of iOS apps and 30% of Android Apps are able to support Google's new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.

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Four ways to beat ad blockers: IAB guide offers new tactics

As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.

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Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

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CRM trends: Social media beats email for customer service

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.

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CASE STUDIES

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.


Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

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