Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

Top 5 chat apps: Snapchat has the youngest user base

Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data.


Brexit battle: 80% of CBI members want to stay in EU

Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum.

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.


EU referendum: Brits’ search habits reveal quest for information online

There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.



Twitter case study: Hellmann’s #ReciTweet creates personalised meals for fridge raiders

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

Mobile case study: Car maker goes mobile first to test drives 50%

With a new product launch on the horizon, Isuzu UTE looked to capture a larger market share by improving its mobile presence. By redesigning its site in just three months and increasing its mobile ad investment, the Australian car maker increased its mobile conversion rate by 335%.

Case study: The banner ad that can see what you see

Sweden's biggest generator of electricity and producer of heat created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.

Image Recognition Banner (eng) from MRM//McCann Stockholm on Vimeo.

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