Top digital marketing data and case studies this week

31/03/2016

Here are the top digital marketing data and case studies that caught our eye.

Video traffic 'attracts more non-human traffic than display'- comScore UK

Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.

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1 in 3 ‘watch no online TV’

There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index.

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Global university rankings: Which is best for business?

Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data.

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CASE STUDIES

Display ad case study: Electric shock banner puts users in control

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.


Electric Shock Banner from hasan & partners on Vimeo.

Social messaging case study: Hellmann’s successfully taps into What’sApp

Hellmann’s Brazil used messaging platform What’sApp to engage with consumers and give them a customised experience through their WhatsCook campaign. The campaign is an example of how marketers can effectively leverage mobile messaging tools.

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Gaming case study: Coke Zero targets teenagers in Denmark via Facebook

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.


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