Bing takes on Google with Shopping Ads


Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.


Bing Shopping generates actionable real-time insight into campaign performance, providing managers with the opportunity to continuously review their data.

Brands, such as Littlewoods, are already using Bing Shopping to ensure their retail campaigns are as effective as possible.

Key features include:

• Increased accessibility to monitor and manage impact of targeted campaigns

• Real-time insight into campaign performance

• Opportunity to review data on an ongoing basis, to continually improve campaigns
Bing Shopping also allows advertisers to import from other platforms, such as Google Shopping.


Ravleen Beeston, UK Head of Sales at Bing Ads, comments: “At Bing, we strive to provide useful, simple and effective tools. With Bing Shopping, we’ve done just that and are very excited to offer our customers this new product. With an accessible user interface and important analytical elements, Bing Shopping offers our customers the ability to execute a truly successful campaign.”

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