Facebook Messenger adds Dropbox sharing and Salesforce data

18/04/2016

Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.

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The social network added Dropbox integration to Messenger on Android and iOS so you can share photos, videos, and other files inside Messenger without leaving Facebook’s chat app. The new feature is rolling out now, but it may take a few days before it arrives on your phone.

Videos, photos, and animated GIFs that you share from Dropbox will appear directly in your chats. Other files will kick the recipient over to the Dropbox app, where they can save it to their Dropbox or preview the file.

Meanwhile, Salesforce can link Faceboom Messages directly to a customer’s history in the CRM platform, enabling brands to deliver personalised messages to customers.
The news builds on trends within the industry as vendors aim to create increasingly personalized experiences for customers as a means of meeting the expectations of increasing demanding consumers.

“Using Salesforce, businesses are now able to engage with their customers on Facebook Messenger in a whole new way – in fact, Salesforce enables each Messenger interaction to be specifically tailored, based on the context of the entire customer relationship,” said Paul Smith, GM of Salesforce Marketing Cloud in EMEA. “When you remember that most companies are now competing primarily on the customer experience they can deliver, you can begin to see the massive impact of opening up this new channel to businesses: brands will be able to create deeper, more personal 1-to-1 customer journeys within chat. It’s another way in which we’re helping companies to succeed in the Age of the Customer.”

“Now with Messenger, Facebook is inviting companies to engage their customers in new ways on its platform at scale,” said Alex Dayon, Chief Product Officer at Salesforce. “With Salesforce for Messenger companies will be able to easily connect their businesses to Messenger, creating deeper, more personalized and 1-to-1 customer journeys within the chat experience.”


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