Persado gets $30m funding boost for AI-generated content

07/04/2016

Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.

Persado uses algorithms to generate a precise combination of words, phrases and images that can motivate any audience. Its software can write “cognitive content”- copywriting primed to get readers to engage.

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They are working with some of the largest brands in the world from tech companies to financial institutions and telecoms, including: American Express, Vodaphone, eBay, Expedia and Citi to maximize the impact of their marketing campaigns, resulting in a 49.5% average uplift in conversions, a 68.4% improvement on click-through rates, and $1 billion in incremental revenues

Persado fuses language with data to transform people into the most effective communicators. Itsplatform combines natural language processing and machine learning algorithms to generate the precise combination of words, phrases and images that motivate any audience, at scale, in real time.

Since its inception, Persado has deployed cognitive content for more than 4000 marketing campaigns across a wide range of digital channels. It has accumulated response data from more than 40 billion impressions.

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More than 75 global brands, including American Express, Vodafone, eBay, Citi and Expedia use Persado to maximize the impact of their marketing campaigns, resulting in a 49.5% average uplift in conversions, a 68.4% improvement on click-through rates, and $1 billion in incremental revenues.

“Persado is revolutionising how organizations communicate by propelling creativity into the data-driven age, arming brands with ‘smart content’ that resonates with any audience, every time, and inspires them to act,” said Alex Vratskides, CEO and Co-Founder of Persado.

“We are increasingly excited about Persado’s ability to build a thriving business around a truly unique and differentiated technology,” said Laura Sachar, General Partner and Co-Founder, StarVest Partners. “Persado stands out for driving great results for an impressive roster of customers—the world’s most recognisable brands—with unparalleled consistency and effectiveness.”

“As Persado’s lead launch investor, it’s exciting to see their unrelenting drive to innovate and disrupt from the front lines,” said Scott Friend, Managing Director, Bain Capital Ventures. “It’s very rare to see a software company that defines and dominates its own category, grows greater than 100% annually and maintains unassailable technology barriers to entry.”

www.persado.com

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