Top digital marketing data and case studies this week

08/04/2016

Here are the top digital marketing data and case studies that caught our eye.

Vloggers ‘more influential’ than celebrities in children’s fashion market

What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.

Half of people using ad blockers find ads 'annoying or irrelevant'

What are the key motivations behind ad-blocking? This new research from Global Web Index suggests that annoying ads, rather than privacy issues, drive most people to filtering software.

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Facebook in South East Asia: 241 million connections

Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.
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Trust hampers Internet of Things adoption- report

Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.

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The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.

CASE STUDIES

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

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Virgin Holidays: The Banner that goes on Holiday

How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.

FMCG Instagram case study: KitKat ‘celebrates the breakers’ in India push

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, getting a 42-point lift in ad recall and 6-point lift in message association.

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