Top digital marketing data and case studies this week

15/04/2016

Here are the top digital marketing data and case studies that caught our eye.

The death of mass media? Marketers bet on one-to-one relationship with consumers

Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.

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IPA Bellwether: UK marketing budgets rise (but confidence falls)

IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.

Mobile ad blocking: Top 10 reasons revealed

Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.

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UK digital ad spend grows at fastest rate for 7 years

The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.

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Top 8 social media trends in 2016 [INFOGRAPHIC]

With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.

The Top 8 Social Media Trends to Watch Out For in 2016 (Infographic) - An Infographic from CJG Digital Marketing

Embedded from CJG Digital Marketing

CASE STUDIES

Periscope case study: Doritos dares viewers to play ‘Roulette’ live

Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.

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Periscope case study: Nestle turns camera on customers to generate social buzz

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

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Snapchat marketing: Mr Burberry launches exclusively on Snapchat Discovery

In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.


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