Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

YouTube ads ‘getting better ROI than TV’

More than three-quarters (77%) of campaigns on YouTube have "a higher return on investment than TV", according to new research.



Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’

Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.


UK ad viewability hits highest level in 18 months

UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.




Programmatic case study: GSK gets 3p cost-per-view with DoubleClick

When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.

Search case study: Chobani gets 9% sales boost with paid search

Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share.


Mobile case study: App install ads help 10bis boost take-away service

10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.


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