Top digital marketing data and case studies this week

28/04/2016

Here are the top digital marketing data and case studies that caught our eye.

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.

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MENA consumers most likely to be mobile-first

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

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1 in 3 use social networks for product research

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook's recent AI Messenger chatbots, according to new research.

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Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.

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CASE STUDIES

How KLM used chat apps to boost brand engagement in Chin

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

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Video marketing: Sequential storytelling with Nespresso

To raise awareness of its commitment to sustainability, Nespresso designed an innovative YouTube campaign, with George Clooney and Matt Damon. Featuring a sequential storytelling approach, the campaign was executed across multiple markets through a central campaign “command centre” where brand team’s agencies and YouTube/Google worked closely, making strategic decisions and fast executional adjustments.

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

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