Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation

04/04/2016

Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…


Guinness Africa's new ad features an eclectic mix of young artists and an up-tempo soundtrack.

The 80-second launch film, ‘Alive Inside’ breaks in Nigeria and online with an accompanying out of home push, following its launch in Nigeria Guinness Africa Special will be rolled out across the country.

The new ad was created by Abbott Mead Vickers BBDO and features young artists, models and dancers from Nigeria Kenya and Ghana, with a Kuduro (a style of dance music that’s big in Angola) soundtrack.

The ad promotes Guinness' Africa Special drink, which purportedly contains "natural African extracts".

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