Cultural revolution: 'Art' gets its own web domain

31/05/2016

The internet is about to get a bit more crowded (and cultural) with the introduction of a new .art domain dedicated to the creative industry.

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UK Creative Ideas Limited (UKCI) signed an agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, in late March, to launch and be the exclusive operator of the new .ART top-level domain (TLD).

Launching in late autumn 2016, .ART is new, undeveloped Internet real estate dedicated to serving the arts and culture communities by providing the infrastructure to enhance and preserve the art industry’s online presence.

UKCI said advantages of the new domain include more name choice, shorter names, exact match for searches, and immediate identification with the arts.

“We are very fortunate to have secured .ART for the long-term,” states Ulvi Kasimov, Founder of UKCI. “We are at the beginning of an exciting new phase of innovation for art online, and .ART will be an important facilitator for existing and future players within the arts and culture community.”

“Our goals are to support existing museums, galleries, artists, auction houses and others in protecting and enhancing their brands, to inspire new organizations to build on .ART real estate, and to make domain names available to younger players to the art scene whose names are no longer available in other TLDs and want to immediately be identified with the art world,” states John Matson, CEO of UKCI.

The process of securing .ART began in 2012 when UKCI submitted an application to operate .ART to ICANN, the global nonprofit responsible for regulating and overseeing the Internet’s domain name policy.

In 2014, ICANN expanded the number of generic top-level domains including major cities such as .nyc and .london, industry-specific domains such as .luxury and .guru; as well as brands like .axa, .bmw, and .google. Now with this new contract in place, the launch of the .ART domain will take place in late 2016.

To request a .ART domain or to learn more about .ART, e visit the website at www.dotart.domains.

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