Japanese chat app Line takes on Snapchat Lenses with 'Egg'


Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat.

The app, called “egg” and incorporates more than 50 categories, including the standard “cute animals” and “horror” faces.

The app also has a commercial function and Line has partnered with Warner Bros on its latest DC Comics release Batman v Superman: Dawn of Justice, launching with a special filter for the film.

Line also plans to integrate its own popular characters into the app, including the Line character Choco.

Billed as a standalone app, Egg can be integrated with other social apps and provides a platform for those who want to share filters quickly.

Unlike Snapchat's Lenses, Egg lets users natively share content within the application to other social media websites such as Facebook and Instagram.

Earlier this year Line launched 'Foodie' an app specifically designed to tap into foodie trends, helping people take and share the best pictures of their food.

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