Top digital marketing data and case studies this week

02/06/2016

Here are the top digital marketing data and case studies that caught our eye.

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

View the full slides below:

Women lead men for time spent on mobile internet

Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.

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Global sites 7% slower than last year as social plugins hamper speed

The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research.

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Tablet usage declines across world as smartphones dominate

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data

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TV ads still ‘most impactful advertising channel’

Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.

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Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

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CASE STUDIES

Cadbury’s Crunchie spends half of digital ad budget on Snapchat lenses

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

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Email case study: Detroit Pistons sends self-updating emails to fan’s inboxes

This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.

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Snapchat case study: Burger King ‘grills’ competitors with lenses competition

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.

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