Top digital marketing data and case studies this week

16/06/2016

Here are the top digital marketing data and case studies that caught our eye.

Top global brands: Google regains top slot from Apple

Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.

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Mobile ad blocking rises to 22% across world

The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

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Half of 16-24s in US now use Snapchat

Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.

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A day in the life of a digital consumer [infographic]

Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.

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View larger image here

Global gaming trends: 10% of leisure time now spent gaming

Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.

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CASE STUDIES

Switch from TV and banners to Facebook boosts sales for Fjordland

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

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Pinterest case study: Bank of America engages millennial savers

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

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Video marketing case study: How BMW created the most watched Canadian car brand film ever

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.

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