Top digital marketing data and case studies this week

14/07/2016

Here are the top digital marketing data and case studies that caught our eye.

Future tech: 5 ways immersive experiences are changing the marketing rules

The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.

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Ten years of digital growth: Ireland leads Europe for long-term ad spend

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years.

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APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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Two-thirds of Olympics TV viewers will be second-screening- report

Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.

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Beyond touchscreens: The future of interaction [INFOGRAPHIC]

It's hard to remember a world without touch screen interfaces, but how might we interact with technology in the future? This new infographic from ShopSmart looks at the potential for holograms, bendable screens and even mind-control...

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CASE STUDIES

App case study: ASB bank Digital piggybank for kids

ASB, one of the leading banks in New Zealand developed a modern spin on the classic moneybox will help make saving magic again. This case study looks at how the Australian firm brought the piggybank into the 21st century.

Social media case study: Taco Bell creates 600 gifs to celebrate new emoji

In June 2015, the Unicode Consortium added a taco emoji, following a Change.org petition from Taco Bell. To celebrate its ‘victory’ the fast food chain created 600 animated gifs


Taco Emoji Engine Case Study from Matthew McLelland on Vimeo.

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.

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