Top digital marketing data and case studies this week

21/07/2016

Here are the top digital marketing data and case studies that caught our eye.

The five types of millennials: From mobile mavens to thrifty traditionalists

Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.

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Email marketing best practice guidelines - 40% of viewers probably not seeing images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

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YouTube ad viewability reaches 93% [INFOGRAPHIC]

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.

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Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

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CASE STUDIES

Pokemon Go: Five examples of brands catching the augmented reality craze

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze...

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McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study loos tat the social media fail...

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Snickers gets YouTubers to post terrible videos when hungry

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.


Snickers - Twitch from Sei Rey Ho on Vimeo.

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