Viral of the week: Samsung gets VR viewers to 'Face Their Fear'

18/07/2016

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it's our viral of the week below...


A study conducted by Samsung Nordic showed that 25% of every person in the Nordics is afraid of spiders.

In response, Samsung created the VR-experiment "Face Your Fear", to see if it is possible to cure people suffering from arachnophobia in just three hours.

The ad was made in collaboration with startup Mimerse and their VR app "Itsy" and agency Wenderfalck, Sweden.

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