Top digital marketing data and case studies this week

04/08/2016

Here are the top digital marketing data and case studies that caught our eye.

Digital detox: 15 million Brits deliberately take a break from their devices

Fifteen million UK internet users have taken a 'digital detox' to tackle their internet addictions, according to new research.

http://www.digitalstrategyconsulting.com/intelligence/2016/08/digital_detox_15_million_brits_deliberately_take_a_break_from_their_devices.php

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Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)

Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.

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Olympic “sharing-fest” to be a goldmine for marketers

With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers.

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CASE STUDIES

Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

Facebook case study: Iceland repositions brand with smart retargeting

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

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Search case study: Candle retailer gets 1002% ROI with Bing Ads

In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.

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