Top digital marketing data and case studies this week

25/08/2016

Here are the top digital marketing data and case studies that caught our eye.

Time spent on social media to overtake linear TV

Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.

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Tencent tops Alibaba as China's biggest tech company

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

Top 10 Olympic Ads

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CASE STUDIES

Nescafe reaches 12m in Egypt with Facebook video

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

Instagram case study: The Ikea shelves that Instagram shifted

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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C4 showcases Paralympics with new ‘Super Humans’ music video

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…

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