Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.


Global trends: Asia Pacific now makes up 50% of all internet users

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.

Social media use in the UK: YouTube and Facebook dominate

The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.

The impact of influencer marketing [INFOGRAPHIC]

Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.


Top 10 image trends in the digital decade

The world is becoming a more visual place, and the way we access images is changing. This infographic from Shutterstick tracks the 10 key photo trends from the last 10 years.



Video case study: Colgate boosts brand interest 1116% with YouTube push

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."


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