Yahoo debuts new content marketing studio, Yahoo Storytellers

12/09/2016

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.

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After its US launch in June this year, the studio will now provide UK brands and agencies with data-led content marketing services.

Yahoo Storytellers uses the firm's editorial content, data, native advertising through Yahoo Gemini and content marketing on Tumblr.

It lets advertisers build content marketing strategies, including: content consulting services, development of premium video and a full range of editorial content, influencer activations across social platforms and partnership extensions.

Yahoo Storytellers is based on the powerful combination of content, data and technology. With more than 165 billion daily data signals, Yahoo helps brands identify consumer insights and inform what type of content opportunities they should pursue to reach their target audience.

Nigel Clarkson, UK MD of Yahoo, said: “Brands are increasingly looking for optimum ways to create and distribute content marketing, and with Yahoo Storytellers we're offering a better way for them to create powerful content that’s informed by data and engages the right audience. Based on the powerful combination of content, data and technology, Yahoo Storytellers helps marketers to successfully develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.

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