Amazon adds 60 new dash buttons as demand grows “exponentially”

27/10/2016

Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button.

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Amazon Prime members can receive the buttons for a payment of $4.99, which will be credited back to the account for that specific product.

Amazon has also expanded the number of its own Dash buttons available to Prime members.

The newest buttons include Joola ping-pong balls, Meow Mix, Airheads, Cheez-It, Folgers, PoopBags and Pop-Tarts.

“We’re seeing exponential growth for the program and orders increased over 5x in the last year,” said Daniel Rausch, Director of Amazon Dash, in the company’s announcement.

The three new options that can be ordered via Dash are Amazon gift cards, Amazon Basics batteries and Amazon Basics pet supplies.

Those are in addition to the Amazon Elements diapers Dash button that was previously available.

Among the new brands and products that can be ordered via the one-touch buttons are Coca-Cola, which offers Coke, Diet Coke, Powerade and Dasani water to Dash users, plus well-known consumer brands like Purell, Pop-Tarts, Folgers, Meow Mix, Milk Bone and others.
Dash buttons first became available in the US last year, and expanded in August to the UK, Austria and Germany. The last big increase to the Dash catalogue came in June, with the addition of Play-Doh, Campbell's Soup and D'Addario guitar strings.

Dash is another program Amazon is developing to find new ways for its customers to shop, in hopes of removing even the smallest point of friction to get people to order more on its site. Along with these one-click buttons, the world's largest e-commerce company also allows ordering items by voice command through its Echo smart speakers.

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