Search trends reveal most popular toys for Christmas 2016

04/11/2016

With Christmas is under two months away Hitwise reveals the products Brits have already started searching for – with ‘Hatchimals’ the clear favourite.

hatchimals.jpg

The analysis is based on branded product search terms driving visits to the Hitwise Retail 500 during the week ending October 29, 2016. The Hitwise Retail 500 is a collection of the top 500 online retail sites in the United Kingdom based on visits.

UK top product-branded search terms (one week ending October 29, 2016)

1. Hatchimals
2. Fitbit
3. Battlefield 1
4. Amazon Echo
5. LEGO
6. Roblox
7. PS4
8. iPhone 7
9. Google Pixel
10. Hatchimals UK

UK top product-branded toy searches (four weeks ending October 29, 2016)

1. Hatchimals
2. Hatchimals UK
3. Hatchimal
4. Baby Annabell
5. Speak Out game
6. Paw Patrol toys
7. Battlefield 1
8. Shopkins
9. Skylanders Imaginators
10. FIFA 17

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