Top digital marketing data and case studies this week

10/11/2016

Here are the top digital marketing data and case studies that caught our eye.

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.

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Driverless cars: A big independence boost for the older generation?

Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but feel less informed about driverless cars than any other age group.

Shoppers want next-gen technology in retail stores

Shoppers are open next gen technology , such as smart fitting rooms, touchscreens and VR from high street stores, according to new research.

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CASE STUDIES

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.

Video case study: Samsung marks South Sudan's first Olympics with “Chant”

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.


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