Can social media predict the X Factor result?


With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in line for the crown.


Top five most ‘loved’ contestant on Facebook:

1. Saara Aalto – 645309 love emojis
2. Matt Terry – 129080 love emojis
3. Ryan Lawrie – 109036 love emojis
4. Emily Middlemas – 68625 love emojis
5. Freddy Parker – 27762 love emojis

In light of the findings, Moses Velasco, VP Product & Chief Strategist at Socialbakers comments: “Historically, the contestant that the general public is making the most noise about isn’t necessarily the one that comes out on top – there’s much more to it. Our analysis doesn’t stop at who’s being talked about the most, but looks further at who has had the largest follower growth, amount of mentions, Facebook reactions and highest level of user interactions.

“Saara Aalto has done a complete U-turn and has managed to win over the hearts of the Great British public. She’s the finalist with the highest number of ‘love’ reactions on Facebook, as well as the one ranking highest by the amount of ‘wow’ and ‘haha’ reactions. While Matt Terry tops the list in terms of increased follower growth on Instagram, Saara is winning in the interactions stakes, driving the highest engagement out of all of the competitors.

“With the public starting to relate to Saara, there’s a strong chance she’ll be able to beat Matt Terry, who’s been a favourite with the judges all series.

“When Facebook launched emoji ‘reactions’ earlier this year, it immediately opened a port for anyone from celebrities to brands to people to get more of an insight into how Facebook users genuinely felt about the content they were sharing. Be it love, happiness or anger, it’s a truly genuine reflection of how people feel as it goes beyond the traditional ‘like’ sentiment.”


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