Digital Intelligence

2017 archives | Track topics, trends and brands


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Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers. Full story...

01/12/2017

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research. Full story...

01/12/2017

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar. Full story...

01/12/2017

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research. Full story...

01/12/2017

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Full story...

04/12/2017

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research. Full story...

04/12/2017

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features. Full story...

04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers. Full story...

04/12/2017

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US. Full story...

04/12/2017

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away. Full story...

05/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy. Full story...

05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo. Full story...

05/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision. Full story...

05/12/2017

10 hacks that rocked the business world in 2017

2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking Full story...

05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today. Full story...

05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular. Full story...

05/12/2017

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store. Full story...

05/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has Full story...

06/12/2017

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies. Full story...

06/12/2017

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands. Full story...

07/12/2017

Denmark ‘has highest smartphone penetration rate in the world’

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast. Full story...

07/12/2017

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research. Full story...

07/12/2017

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research. Full story...

07/12/2017

eBay trends: Men steal a march on ‘December detox’, starting this weekend

Brands and sellers should prepare for the ‘December detox’ that’s set to sweep the nation this weekend, as partied-out Brits make an early switch from celebrating to self-improvement – with men leading the charge. Full story...

08/12/2017

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push. Full story...

08/12/2017

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this. Full story...

08/12/2017

Star Wars attracting new female audience with Rey and Jyn

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off - research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female. Full story...

08/12/2017

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data. Full story...

08/12/2017

10 ecommerce trends to watch in 2018 [INFOGRAPHIC]

As we enter 2018, this new infographic outlines the most relevant and exciting trends in the e-commerce world. Full story...

11/12/2017

Five workplace trends businesses should look out for in 2018

2017 has been a year full of technology advancements from the rise of the virtual assistant to the growing use of smart devices leaving many workplaces in the midst of a transformation that will only keep gaining momentum over the next year. Full story...

11/12/2017

Apple to buy Shazam for $560m?

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment. Full story...

11/12/2017

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research. Full story...

11/12/2017

Top tech trends of 2018: Huawei reveals its predictions

Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018. Full story...

12/12/2017

GDPR warning: 78% of consumers have recently been contacted by a business without their consent

The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research. Full story...

12/12/2017

Spotify and Tencent Music team up with joint stake

Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm's expected stock market listing next year. Full story...

12/12/2017

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK. Full story...

12/12/2017

Programmatic display adspend continues to grow in the UK

Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research. Full story...

13/12/2017

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. Full story...

13/12/2017

42% of brand websites are still not GDPR compliant

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. Full story...

13/12/2017

eCommerce revenues rose 3,800% on Black Friday

Online retailers coped with 10,000 queries per second and enjoyed 100% service availability on retail’s most demanding day, according to new research. Full story...

13/12/2017

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online. Full story...

13/12/2017

Disney to buy Fox: Ready for a Netflix showdown?

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies. Full story...

14/12/2017

Pinterest 100: The top trends to try in 2018

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets. Full story...

14/12/2017

Age of all powerful ad agencies is ending- report

The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research. Full story...

14/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research. Full story...

14/12/2017

Despite digital demands, shoppers still value traditional in-store customer service

Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce Full story...

14/12/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween. Full story...

01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.” Full story...

01/11/2017

Sainsbury’s spoofs Halloween with real-life trick of treat nightmare

UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare. Full story...

01/11/2017

Stranger Things rivals Game of Thrones (and becomes goldmine for brands)

Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research. Full story...

01/11/2017

Retail revolution? Top brands to sell directly to consumers via INS digital scheme

Britain's biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets. Full story...

01/11/2017

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began. Full story...

01/11/2017

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages Full story...

01/11/2017

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings. Full story...

02/11/2017

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement

Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research. Full story...

02/11/2017

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena. Full story...

03/11/2017

Marketing managers are future proofing with VR, livestreaming, AI and voice

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey. Full story...

03/11/2017

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience

GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships. Full story...

03/11/2017

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research. Full story...

03/11/2017

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they Full story...

03/11/2017

Black Friday: Brands must think globally as shoppers turn to the UK for bargains

Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research. Full story...

03/11/2017

Google ‘Market Finder’ matches small businesses to global markets

Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online. Full story...

06/11/2017

Top brand’s social media customer experience ‘getting worse’

UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research. Full story...

06/11/2017

How Brits buy holidays: 23% of millennials would find chatbots helpful

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research. Full story...

06/11/2017

Businesses ‘failing to align strategy and digital delivery’

Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research. Full story...

06/11/2017

Experience Gap: Only 17% of consumers feel valued by brands

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands. Full story...

06/11/2017

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app. Full story...

07/11/2017

African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research. Full story...

07/11/2017

Brits ‘will give hacked sites a second chance’

The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research. Full story...

07/11/2017

How to reach Chinese online shoppers this Singles’ Day

With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers Full story...

07/11/2017

White paper: Countdown to GDPR- positive compliance and best practice data management

Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Full story...

07/11/2017

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook. Full story...

08/11/2017

Vodafone moves into IoT with new home gadgets

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware. Full story...

08/11/2017

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts. Full story...

08/11/2017

1 in 7 workers think AI can replace their jobs completely

1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research. Full story...

08/11/2017

Most consumers saw a fake review this year (but most people can’t always spot them)

Consumers are changing their behaviour when looking at online reviews for local businesses - with many struggling to spot fake reviews when choosing who to use, according to new research. Full story...

08/11/2017

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research. Full story...

09/11/2017

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month. Full story...

09/11/2017

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty. Full story...

09/11/2017

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research. Full story...

09/11/2017

Most marketers ‘still can’t unify online and offline worlds’

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found. Full story...

09/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce. Full story...

10/11/2017

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console. Full story...

10/11/2017

14 year olds 'have already sent more than 35,000 texts'

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed. Full story...

10/11/2017

Interview: Countdown to Singles Day 2017

With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this Full story...

10/11/2017

Single’s Day trends: $25bn spent in one day

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday. Full story...

13/11/2017

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research. Full story...

13/11/2017

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research. Full story...

13/11/2017

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research. Full story...

13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far? Full story...

13/11/2017

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV. Full story...

14/11/2017

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. Full story...

14/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research. Full story...

14/11/2017

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report. Full story...

14/11/2017

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads. Full story...

14/11/2017

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising. Full story...

15/11/2017

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research. Full story...

15/11/2017

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook. Full story...

15/11/2017

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector. Full story...

15/11/2017

Black Friday trends: Facts, stats and predictions [INFOGRAPHIC]

Black Friday is just over a week away. What started as a US shopping event after Thanksgiving has become a major global event. This infographic looks at some of the biggest stats that marketers need to know. Full story...

15/11/2017

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports Full story...

15/11/2017

UK consumers experiencing Black Friday fatigue due to extended deals

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research. Full story...

15/11/2017

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’. Full story...

16/11/2017

Slow site speeds hamper online retailers this festive season

More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research. Full story...

16/11/2017

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. Full story...

16/11/2017

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad Full story...

16/11/2017

Boston Dynamics' Atlas robot does backflips

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips. Full story...

17/11/2017

Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study. Full story...

17/11/2017

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been. Full story...

17/11/2017

Brits want AI to help choose their holidays

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination. Full story...

17/11/2017

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux. Full story...

17/11/2017

Baidu bets on IoT with smart speaker and two robots

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a 'sci-fi' experience. Full story...

20/11/2017

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research. Full story...

20/11/2017

72% of tech startups change their market within 3 years

Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an "Agile Focus" for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research. Full story...

20/11/2017

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research. Full story...

20/11/2017

Big brands overhauling digital strategy amid brand safety fears

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research. Full story...

20/11/2017

71% of marketers see GDPR as a "creative opportunity"

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research. Full story...

20/11/2017

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation. Full story...

21/11/2017

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research. Full story...

21/11/2017

Ecommerce tipping point? ASOS overtakes M&S (for market valuation)

Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street. Full story...

21/11/2017

Amazon Echo to boost UK retail sales this Christmas

Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research. Full story...

21/11/2017

Black Friday – a psychological retail phenomenon

The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research. Full story...

21/11/2017

Unilever expands digital start up ‘Foundry’ to Asia and Australasia

Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA). Full story...

22/11/2017

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. Full story...

22/11/2017

Uber criticised for "hack cover-up"

The UK data watchdog has 'huge concerns' over Uber's hack cover-up,which was revealed over the weekend. Full story...

23/11/2017

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year. Full story...

24/11/2017

San Miguel sponsors eSports team Heretics

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor. Full story...

27/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers "tell deeper stories", with HBO and ASOS among the first brands to sign up. Full story...

27/11/2017

Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study. Full story...

27/11/2017

Smartphone voted as most life-changing tech of the past 25 years

The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Full story...

27/11/2017

Top digital security threats for 2018: Erosion of line between public and personal data

One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research. Full story...

27/11/2017

Facebook takes on Snapchat with addictive messaging “Streaks”

Facebook is working on a feature similar to Snapchat's "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days. Full story...

28/11/2017

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles. Full story...

28/11/2017

Shoppers keen to set their own contactless card limit

Nearly half (48%) of shoppers would like to customise their contactless card transaction limit, or would like to the ability to do so, according to new research* from card machine provider Paymentsense. Full story...

28/11/2017

All consumers want for Christmas is free shipping

The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne. Full story...

28/11/2017

Only 25% of charity apps accept donations

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods Full story...

29/11/2017

Black Friday 2017: Sales beat forecasts

The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. This was ahead of the original forecast of +9% growth for the day. Full story...

29/11/2017

IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules

IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018. Full story...

29/11/2017

Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond. Full story...

29/11/2017

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV

Google and Facebook control 85% of online ad growth, while Internet ad spend will surpass TV spend within six months, according to new research fro m web guru Mary Meeker. Full story...

30/11/2017

Cyber Week: How did the top online retailers fare?

The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research. Full story...

30/11/2017

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle

Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of Full story...

30/11/2017

Waze debuts new motorcycle mode and hands-free voice tool

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond. Full story...

30/11/2017

Major Snapchat revamp splits friends from media content

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram. Full story...

30/11/2017

Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores

Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests. Full story...

02/10/2017

Angry Birds shares off to flying start

Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week. Full story...

02/10/2017

Did Google Shopping really gain an unfair advantage over its competitors in the EU?

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut. Full story...

02/10/2017

Brits fearful of smart home hackers

With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology. Full story...

02/10/2017

Toys 'R' Us woos back shoppers with augmented reality in-store game

Toys 'R' Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month. Full story...

03/10/2017

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

Transport for London says it collects Wi-Fi connectivity data to "better understand journey patterns and improve services". Full story...

03/10/2017

How travel brands can win trust [INFOGRAPHIC]

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research. Full story...

03/10/2017

TV giant FremantleMedia begins video ad push with Spot X

Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy. Full story...

03/10/2017

Retail trends: 58 million Brits now subscribe to their shopping

Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research. Full story...

03/10/2017

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government. Full story...

04/10/2017

Quarter of North American fast food customers using mobile payments

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research. Full story...

04/10/2017

Former Google director launches "Consumer Prediction Platform" for more relevant ad reach

1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers' characteristics and interests. Full story...

04/10/2017

UK identity poll: brands need to think local post Brexit vote

The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level. Full story...

04/10/2017

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research. Full story...

04/10/2017

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?)

Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches. Full story...

05/10/2017

Cool or creepy? Google AI camera "decides when to take photos"

Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating or creepy? Full story...

05/10/2017

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. Full story...

05/10/2017

EU forces Amazon to pay back €250m in “illegal” back taxes

The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg. Full story...

05/10/2017

Instagram adds polling stickers to Stories

Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker. Full story...

05/10/2017

Influencer marketing: What motivates customer advocacy?

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred. Full story...

06/10/2017

Boost to publisher paywalls: Google ends 'first click free' policy on media sites

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world's biggest search engine could be asked to pay for it. Full story...

06/10/2017

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game. Full story...

06/10/2017

Shoppers to splash out on spooky stock this Halloween

Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research. Full story...

06/10/2017

End of an era: AOL shuts down Instant Messenger AIM after 20 years

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat. Full story...

09/10/2017

Payment trends: Canada leads cashless economy

Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research. Full story...

09/10/2017

Retail drives digital ad spend in Germany

The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report. Full story...

09/10/2017

41% of marketers ‘intimidated by mobile programmatic’

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. Full story...

09/10/2017

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival

Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users. Full story...

10/10/2017

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day. Full story...

10/10/2017

Critical business ‘App Gap’: 40% confess to releasing apps without testing

The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research. Full story...

10/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month. Full story...

10/10/2017

Mobile to make up more than half of all digital ad spend in Nordics

In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA. Full story...

10/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria. Full story...

11/10/2017

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process. Full story...

11/10/2017

Unilever brand Cif partners 'Uber-style' cleaning service Helpling

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores. Full story...

11/10/2017

Ikea to sell furniture via third-party sites

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers, as part of a wider push to become more accessible to shoppers. Full story...

11/10/2017

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election. Full story...

11/10/2017

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work. Full story...

12/10/2017

Guitar maker Fender amplifies presence with targeted digital campaign

World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range. Full story...

12/10/2017

Most marketers say creativity is more important than data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce Full story...

12/10/2017

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research. Full story...

12/10/2017

Lovie award winners 2017: David Attenborough and Ikea among digital winners

The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards. Full story...

12/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below... Full story...

13/10/2017

Teen shopping trends: Amazon dominates as Nike slips

An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week. Full story...

13/10/2017

Google disables touch function on Home Mini device after privacy concerns

Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns. Full story...

13/10/2017

The convenience shopping revolution: Accelerating the pace of retail

UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research. Full story...

13/10/2017

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have Full story...

13/10/2017

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York. Full story...

16/10/2017

How should businesses use live video? (Infographic)

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively. Full story...

16/10/2017

Global mobile internet usage trends: Spain leads as UK lags

The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, while Spain leads the way, according to new research. Full story...

16/10/2017

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool. Full story...

16/10/2017

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city. Full story...

16/10/2017

Facebook buys ‘positive social app’ tbh just 2 months after its launch

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls. Full story...

17/10/2017

Online video spend overtakes banner ads for first time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. Full story...

17/10/2017

Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency. Full story...

17/10/2017

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research. Full story...

17/10/2017

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive." Full story...

17/10/2017

Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app. Full story...

18/10/2017

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research. Full story...

18/10/2017

Asda partners Shazam for lip-sync Halloween face filter

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience. Full story...

18/10/2017

‘Generation Alpha’ will change how brands communicate

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study. Full story...

18/10/2017

Netflix smashes expectations, plans 50% original content next year

Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million. Full story...

18/10/2017

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween

Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead. Full story...

18/10/2017

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data. Full story...

19/10/2017

IAB UK launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Full story...

19/10/2017

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research. Full story...

19/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired. Full story...

19/10/2017

Google AI now teaching itself: Getting closer to 'The Singularity'

Google’s AI can create better machine-learning code than the researchers who made it, according to the company. Full story...

20/10/2017

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk. Full story...

20/10/2017

Measurement still the greatest challenge for cross-platform TV and video advertising

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research. Full story...

20/10/2017

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to Full story...

20/10/2017

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research. Full story...

23/10/2017

Android users get "Pay With Google" for simpler mobile shopping

Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called "Pay With Google". Full story...

23/10/2017

Banner ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics. Full story...

23/10/2017

Diwali ecommerce sales: Amazon Vs. Flipkart in India

Amazon's 'The Great Indian Festival' generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research. Full story...

23/10/2017

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers. Full story...

24/10/2017

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid. Full story...

24/10/2017

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign. Full story...

24/10/2017

Grocery shopping trends: Product range rather than convenience or price drives consumers in-store

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research. Full story...

24/10/2017

Mastercard opens access to blockchain API for partner banks and retailers

Mastercard is opening up access to its blockchain technology via its API published on Mastercard Developers. Full story...

24/10/2017

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products. Full story...

25/10/2017

Artificial Intelligence to power workplace of the future

Artificial Intelligence (AI) is becoming one of the key drivers in changing the face of the workplace by 2025, and many of today’s working practices, productivity tools and physical environments will become obsolete over the next eight years, according to a new Full story...

25/10/2017

Global ecommerce trends: Chinese are biggest online shoppers

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research. Full story...

25/10/2017

Shoppers unaware price comparison sites don’t give the full picture

Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains. Full story...

25/10/2017

Unilever taps voice search for next-gen digital consumers

Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation. Full story...

26/10/2017

Piccadilly billboard lights return with interactive features

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment. Full story...

26/10/2017

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%

Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research. Full story...

26/10/2017

Mobile devices account for a third of online Christmas orders

Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research. Full story...

26/10/2017

Government “must do more to support data-driven creative industries”

In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries. Full story...

26/10/2017

Twitter plans to make political ad funding more transparent

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations. Full story...

26/10/2017

Halloween sales trends: 260% spike in sales

With just under eight weeks until Christmas Day, Halloween is now viewed as the start of the Holiday Shopping Season, according to new research. Full story...

26/10/2017

Amazon Key lets delivery drivers unlock customers' doors

Amazon is launching a service that lets couriers open people's front doors and put deliveries inside, provided they have the right equipment installed. Full story...

27/10/2017

Halloween search trends: Most popular costumes from Warner Bros films

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween? Full story...

27/10/2017

Halloween shopper visits expected to increase 7%

UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event. Full story...

27/10/2017

The rise of same-day and-next day delivery [INFOGRAPHIC]

Who wouldn’t love having option of same-day or next-day delivery? It is of course a great thing for customers and businesses are aware of the demand for it. However, as this infographic from 2Flow outlines how it is far from easy to Full story...

27/10/2017

Facebook denies listening to user conversations on mobiles

Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages. Full story...

30/10/2017

European Christmas spend: Brits buy most presents

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60, according to new research. Full story...

30/10/2017

Retail sites and apps "more influential than word of mouth"

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report. Full story...

30/10/2017

Brits demand better mobile technology from travel industry

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research. Full story...

30/10/2017

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2. Full story...

30/10/2017

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension

Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand. Full story...

31/10/2017

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’

Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale. Full story...

31/10/2017

Christmas shoppers share gift ideas via “Dark Social”

80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers. Full story...

31/10/2017

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research. Full story...

31/10/2017

YouTube gets major revamp with vertical videos and design overhaul

YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design. Full story...

01/09/2017

Mastercard and Garmin lets people pay via fitness watches

Mastercard is adding payment capabilities to the newly launched Garmin vívoactive 3, letting people pay for goods while out keeping fit without provide having to carry their phone or wallet around. Full story...

01/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all). Full story...

01/09/2017

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research. Full story...

01/09/2017

Wearable technology: What you need to know [INFOGRAPHIC]

From smart watches to Google Glass, wearable technology is a growing trend. But what are the most popular applications for your brand? Full story...

01/09/2017

End of an era: Yellow Pages to stop printing next year

Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced. Full story...

04/09/2017

Ministry of Sound revamps website to reflect multimedia transformation

Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff. Full story...

04/09/2017

Smart shopping: 7 in 10 want AI to transform their shopping experience

Seven in 10 (70%) consumers both know about artificial intelligence-based (AI) technologies and believe they can transform their shopping experience – but 66% have yet to come across them in a retail environment, according to new research. Full story...

04/09/2017

Stores “must speed up their customer service to survive”

Speed and convenience top consumers’ motivations for choosing to shop in-store, directly impacting bricks-and-mortar conversions, a new report from PCMS, a global provider of unified commerce solutions, reveals. Full story...

04/09/2017

Tinder becomes top paid app for first time

Tinder has become the top-grossing app in Apple's online shop, topping the likes of Netflix, Pandora and hit mobile games like 'Clash Royale.' Full story...

05/09/2017

82% of companies “Google themselves” to check reputation

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control. Full story...

05/09/2017

More bloggers ‘are turning professional’

More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research. Full story...

05/09/2017

Social media beats websites for news audience

More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data. Full story...

05/09/2017

WhatsApp debuts business channel: KLM first brand to sign up

WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up. Full story...

06/09/2017

Only 9% of people now visit high-street travel agents

The future of the high-street travel agent could be under threat, as a new report finds that only 9% of UK holidaymakers now visit travel agents to book their holiday. Full story...

06/09/2017

More than half of Brits use ad-blockers online

More than half of Britons polled admit to using an ad-blocker online whilst browsing the internet, with males slightly more likely to do so than females, and those living in the East Midlands more inclined to use ad-blockers than any other region, Full story...

06/09/2017

Reebok makes social lifestyle content shoppable

Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. Full story...

06/09/2017

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]

This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved. Full story...

06/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question. Full story...

07/09/2017

LinkedIn debuts native adverting tool to help reach beyond the network

LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms. Full story...

07/09/2017

Quantcast helps brands to tap into more live audiences with new tool

Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners. Full story...

07/09/2017

Sport streaming trends: TV still twice as popular as online

Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data. Full story...

07/09/2017

Consumers share favourite travel brands, but worry about trusting them

Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research. Full story...

07/09/2017

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics. Full story...

08/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months. Full story...

08/09/2017

LinkedIn partners Spotify to reveal what the UK listens to at work

Ed Sheeran was the most acceptable artist to play in the workplace, with Eminem least suitable according to new research from LinkedIn and Spotify. Full story...

08/09/2017

Audi A8 ties with HERE location technology

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day. Full story...

08/09/2017

Third of UK SMEs still rely on pen and paper to manage business

Over a third of UK independent businesses are still using pen and paper to manage vital parts of their businesses such as managing inventory and ordering stock, according to new research. Full story...

08/09/2017

Global ad spend slows again as search gives way to display

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith. Full story...

11/09/2017

Spotify and Hulu team up for $4.99 monthly student package

Spotify has partnered with Hulu to let students in the US get both a premium Spotify subscription and a subscription to Hulu for a combined price of $4.99 a month. Full story...

11/09/2017

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019

Uber UK has launched its Clean Air Plan, which sees the ride sharing company take several actions to reduce the ecological impact of its service, as well as motoring in general. Full story...

11/09/2017

eBay takes on Amazon with ‘The Entertainment Shop’ for physical media

eBay has announced a major play for the UK’s physical media market, with the launch of ‘The Entertainment Shop’. Full story...

11/09/2017

GDPR “is the elephant in British boardrooms”

UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance. Full story...

11/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR). Full story...

11/09/2017

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe. Full story...

12/09/2017

Smartphone use in the UK overtakes desktop for first time

In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast. Full story...

12/09/2017

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads. Full story...

12/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR). Full story...

12/09/2017

Lack of convenience ‘accounts for 25% of failed online deliveries’

Despite retailers recognising ‘last mile convenience’ is an increasingly important consideration for online shoppers, many are still failing to meet consumers’ expectations in fulfilment, according to new research. Full story...

12/09/2017

AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group

AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation. Full story...

12/09/2017

iPhone X launch: Facial login, AI photos and augmented reality

Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November. Full story...

13/09/2017

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research. Full story...

13/09/2017

Health and fitness app usage “grew 330% in just 3 years”

Health and fitness apps have become widely popular over the past few years, with global usage growing by over 330% in the last three years, according to new research. Full story...

13/09/2017

New technologies key to loyalty in the “Experience Era"

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data. Full story...

13/09/2017

Mobile data usage trends: Live infographic tracks world’s biggest apps

We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps. Full story...

13/09/2017

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network. Full story...

14/09/2017

High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research. Full story...

14/09/2017

UK firms “unprepared for the Fourth Industrial Revolution”

Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report. Full story...

14/09/2017

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on Full story...

14/09/2017

Most European retailers see future as a media company

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies. Full story...

14/09/2017

3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration

Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working Full story...

15/09/2017

UK Government woos international investment with AI-driven campaign

LoopMe are working with the UK Governments Department of International Trade to help promote their largest ever international trade and investment campaign. Full story...

15/09/2017

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors. Full story...

15/09/2017

Taboola brings social ad feed to publisher pages: BT first to sign up

Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer. img alt="taboola.jpg" src="http://www.digitalstrategyconsulting.com/intelligence/taboola.jpg" width="620" height="374" /> Full story...

15/09/2017

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe. Full story...

15/09/2017

Digital experts unite to help Manchester’s homeless with tech solutions

A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK. Full story...

15/09/2017

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research. Full story...

18/09/2017

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report. Full story...

18/09/2017

Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK. Full story...

18/09/2017

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. Full story...

19/09/2017

Facial recognition marketing firm OfferMoments gets £1.5m funding boost

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service. Full story...

19/09/2017

Most consumers use Amazon to research purchases (and quarter do it instore)

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on Full story...

19/09/2017

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong. Full story...

19/09/2017

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs. Full story...

20/09/2017

UK mobile trends: Smartphones now twice as popular as PCs for going online

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research. Full story...

20/09/2017

Most European consumers ditch businesses that don’t meet their customer experience expectations

There has been a significant shift in the balance of power between consumers and businesses, with customers increasingly willing to judge organisations harshly if they don’t meet their customer experience expectations, according to new research. Full story...

20/09/2017

Technology ignorance “will cost UK independent retailers dearly this Christmas”

Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants. Full story...

20/09/2017

Waze and Spotify come to Apple devices to adapt music to navigation

Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too. Full story...

20/09/2017

Bing teams up with Booxscale to offer one click pizzas and plumbers

British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button. Full story...

20/09/2017

Google buys half of HTC for $1bn to take on Apple and Samsung

Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business. Full story...

21/09/2017

Email fail: Amazon mistakenly sends baby registry emails

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry. Full story...

21/09/2017

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators. Full story...

21/09/2017

The Body Shop hires Urban Airship for mobile wallet campaign

The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign. Full story...

21/09/2017

The checkout “is least satisfying part of the omnichannel shopping experience”

Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals. Full story...

21/09/2017

Ride sharing app Uber loses London license

Transport for London has ruled that it will not renew taxi app Uber's private hire licence after concluding it is "not fit and proper". Full story...

22/09/2017

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m. Full story...

22/09/2017

5 predictions for the future of retail

Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail. Full story...

22/09/2017

When should a child get a smartphone? Parents think 11

UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research. Full story...

22/09/2017

Shutterstock Custom helps brands with content creation

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand. Full story...

22/09/2017

"Save Uber" London petition heading for 1 million signatures

A record-breaking number of signatures against the controversial move to ban Uber from operating in London makes it the fastest growing petition in the UK this year. Full story...

25/09/2017

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research. Full story...

25/09/2017

Rise of eSports: Level Up Media launches TheGamer.TV

Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website. Full story...

25/09/2017

London Fashion Week: the fashion frenzies and faux pas

With London Fashion Week well underway, the eyes of the nation’s fashion gurus are cast on the latest and greatest trends. Where this used to feel untouchable to people outside the high-end fashion industry and price bracket, now it is a reality. Full story...

25/09/2017

Pet food brand harnesses shoppable content to feed customer needs

Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. Full story...

25/09/2017

Financial technology: 65% of UK businesses embrace fintech

A fifth (21%) of businesses likely to use cryptocurrencies in 2018, with and two-thirds adopting at least one fintech application this year, according to new research. Full story...

26/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search. Full story...

26/09/2017

Online ad fraud: New certification for firms offering anti-fraud products

In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products. Full story...

26/09/2017

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video. Full story...

26/09/2017

Smart gifting EvaBot goes live

AI-driven virtual gifting assistant EvaBot has gone live to offer US companies and professionals a scalable service for gifting that drives customer retention and loyalty. Full story...

26/09/2017

Twitter tests 280 character limit for longer tweets

Twitter is doubling its character tweet limit for a “small group” of select users, with a view to doing the same for more people in the future, as the embattled social network looks at new ways of growing engagement. Full story...

27/09/2017

Lost emails cost customer relationships in under 60 seconds

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications - which 28% of consumers across the UK and France say they now receive four or more times per day. Full story...

27/09/2017

Facebook to broadcast NFL highlights worldwide

Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe. Full story...

27/09/2017

Home AI to do chores within next two decades

Solar windows, electricity generating clothes and robot chefs; the future of home tech is here. This infographic from Service Octopus looking at some of the most exciting and innovative future tech for the home. Full story...

27/09/2017

Mastercard and Swarovski launch VR shopping app

Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a "home" where they can browse and purchase items using Masterpass. Full story...

27/09/2017

Google pulls YouTube from Amazon Echo Show: “A broken user experience”

Amazon's Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue. Full story...

28/09/2017

Marketing decisions: Opinion trumps facts in the battle for influence

Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor. Full story...

28/09/2017

YouTube boosts personalisation with four new tools for advertisers

Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube. Full story...

28/09/2017

TV and streaming: A ‘total video’ content future?

Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research. Full story...

28/09/2017

Is Google about to split its shopping service to comply with EU?

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report. Full story...

28/09/2017

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform. Full story...

29/09/2017

Google slides integrates Shutterstock images

Shutterstock have announced an integration with Google Slides that allows users to search Shutterstock’s library of 150 million images and edit any visual content within their presentation to add filters, text, logos, product imagery and more. Full story...

29/09/2017

Third of shoppers stopped buying from brand due to trust issues

Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research. Full story...

29/09/2017

Uber Vs TFL: who's driving social media?

Uber and TFL have taken media by storm this week, but how have they faired up on social media? Full story...

29/09/2017

Britain lagging behind for European mobile site loading times

Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google. Full story...

29/09/2017

GlobalWebIndex teams with Publicis for global audience planning and activation

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel. Full story...

29/09/2017

Ford poster ads target people based on mobile data

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Full story...

01/08/2017

Apple interview: The future of app advertising

Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company's advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week. Full story...

01/08/2017

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research. Full story...

01/08/2017

Ad viewability standards to get tougher?

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. Full story...

01/08/2017

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research. Full story...

02/08/2017

Businesses expect to survive “less than four years without digital transformation”

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that Full story...

02/08/2017

Adobe revamps marketing personalisation with new artificial intelligence tool

Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale. Full story...

02/08/2017

Event report: Marketers should tackle short termism with “product thinking”

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. Full story...

02/08/2017

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers. Full story...

02/08/2017

Linkedin expands analytics tools with “Website Demographics”

LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly. Full story...

02/08/2017

Shoeaholics drives customer acquisition with shoppable social content

Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website. Full story...

02/08/2017

Facebook seeks to calm AI fears after bots ‘invent own language’

Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”. Full story...

03/08/2017

Email is still king when it comes to mobile conversion

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research. Full story...

03/08/2017

Apple revenue boost as iPad sales make a comeback

Apple enjoyed strong revenue in the second quarter of the year, typically its weakest period, with a a comeback in iPad and Mac sales and steady iPhones sales ahead of the release of a new model. Full story...

03/08/2017

Online ad engagement “can be doubled if the right image is chosen”

Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads. Full story...

03/08/2017

Sports brand Arena crowdsources video content for aquatics championships

Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign. Full story...

03/08/2017

Facebook rewards faster sites with higher News Feed rankings

Facebook is making changes to its News Feed rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic. Full story...

04/08/2017

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research. Full story...

04/08/2017

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research. Full story...

04/08/2017

10 Marketing Lessons from Apple [INFOGRAPHIC]

When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one Full story...

04/08/2017

Online campaigns struggle to target women

The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences. Full story...

04/08/2017

GDPR: UK to keep in line with EU privacy laws (even after Brexit)

The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR. Full story...

07/08/2017

Half of Brits believe all payments will be made in-app by 2022

"Cash only” payment is becoming a deterrent for UK consumers, as Brits are increasingly in favour on mobile payments for their high street shop, according to new research. Full story...

07/08/2017

Most mobile app users hesitant to give info when signing up

Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals. Full story...

07/08/2017

Snapchat offers "Advanced Mode" for advertisers

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale. Full story...

07/08/2017

Summer holiday season sparks download splurge on Amazon

Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research. Full story...

07/08/2017

YOC forms “brand safe ad environment” with Future and Appetite

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. Full story...

08/08/2017

Tech firms enjoy 21% rise on AIM stock exchange this year

The average enterprise value for AIM listed tech stocks has increased 21.3% since the start of the year, according to new research. Full story...

08/08/2017

Google Play starts downranking poor quality apps

Google Play has started down ranking poorly performing apps, making them harder to find on the app store. Full story...

08/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool

Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool. Full story...

08/08/2017

Google and Facebook account for over a quarter of UK internet time

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research. Full story...

09/08/2017

Middle East and Africa: 27% of digital consumers are 'mobile-only'

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research. Full story...

09/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase. Full story...

09/08/2017

Neymar buzz: Football transfer news is “social media gold dust”

Football is big business and last weekend saw the most expensive football transfer take place with Neymar da Silva Santos Junior making history- causing massive ripples in social media, according to new research. Full story...

09/08/2017

Facebook takes on YouTube with "Watch" video platform

Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube. Full story...

10/08/2017

Disney ditches Netflix to start own online streaming service

Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix. Full story...

10/08/2017

Facebook pulls plug on app for under-21s after just one year

Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched. Full story...

10/08/2017

YouTube app gets direct messaging and sharing tools

YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram. Full story...

10/08/2017

White paper: IAB Europe offers guide to programmatic mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%. Full story...

10/08/2017

Snap shares dive 17% as user growth slows

Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram. Full story...

11/08/2017

Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin. Full story...

11/08/2017

Google starts to tell publishers if their ads are annoying

Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying. Full story...

11/08/2017

Sports fans would switch to online if TV packages lose broadcasting rights- survey

The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research. Full story...

11/08/2017

Half of firms avoid investing in tech because of cost

Almost half of firms (48%) are putting off investing in technology for their sales teams because of concerns over cost, according to new research. Full story...

11/08/2017

Soundcloud saved with $170m investment

Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment. Full story...

14/08/2017

No more big TV bundles? Revenue per channel stronger for streaming pay TV

Virtual pay TV operators in the US are making more than twice the revenue of traditional pay TV operators per channel per month, according to new research. Full story...

14/08/2017

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research. Full story...

14/08/2017

Quora: Wisdom in the social crowd [INFOGRAPHIC]

Seven years on from its launch, Quora has lead the way in crowd-sourced answers to tricky questions. This infographic from agency Fullestop looks at Quora’s timeline and its demographics. Full story...

14/08/2017

Global affiliate marketing revenue growth up 16% during winter holiday period

Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research. Full story...

14/08/2017

Young women hold ‘vote of no confidence’ over career in tech

There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey. Full story...

15/08/2017

End of an era: Amazon shuts down Lovefilm DVD rentals in Europe

Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix. Full story...

15/08/2017

UK shopper traffic falls: Can omni-channel save the high street?

UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data. Full story...

15/08/2017

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”

Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need - maternity wear for Full story...

15/08/2017

“Age of disloyalty”: innovation and convenience “more important” than the brand

Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research. Full story...

15/08/2017

Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items. Full story...

16/08/2017

Twitter fail: National Lottery user generated tweets backfire

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity's official account inadvertently tweeting offensive messages. Full story...

16/08/2017

Online comedy site gets funding boost and Virgin Atlantic deal

NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic. Full story...

16/08/2017

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research. Full story...

16/08/2017

WhatsApp to add payments in messaging app

WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text. Full story...

17/08/2017

Google messaging platform Allo finally comes to desktop

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile. Full story...

17/08/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader Full story...

17/08/2017

LinkedIn sets new ‘active status’ for users by default

LinkedIn has launched a new feature called 'Active Status', a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform. Full story...

17/08/2017

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research. Full story...

18/08/2017

Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform. Full story...

18/08/2017

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below… Full story...

18/08/2017

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below… Full story...

18/08/2017

The rise of chatbot financial assistants: 3 apps that are changing banking

Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot Full story...

18/08/2017

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts. Full story...

21/08/2017

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt. Full story...

21/08/2017

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing. Full story...

21/08/2017

Bank holiday to spark series of Christmas spending peaks

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research. Full story...

21/08/2017

Majority of FTSE 350 boards lack cyber incident training

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents. Full story...

21/08/2017

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research. Full story...

22/08/2017

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand. Full story...

22/08/2017

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests. Full story...

22/08/2017

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.” Full story...

22/08/2017

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets. Full story...

23/08/2017

LinkedIn lets users share own videos

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform. Full story...

23/08/2017

Google teams with Walmart for voice-enabled shopping

Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa. Full story...

24/08/2017

Share of online UK retail orders going to EU at 4-year high

Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index. Full story...

24/08/2017

Is Amazon about to enter the banking sector?

Could we soon be opening an Amazon bank account and getting loans and mortgages from the e-commerce giant? Full story...

24/08/2017

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending. Full story...

24/08/2017

Taboola partners Getty Images to give marketers "creative testing" tools

Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns. Full story...

25/08/2017

UK marketers “falling behind consumer demand for innovation”

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research. Full story...

25/08/2017

Global gamification market to decline as competition heats up- report

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research. Full story...

29/08/2017

Pfizer app uses Minecraft to help kids with hemophilia

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans. Full story...

29/08/2017

Amazon slashes Wholefoods prices by up to 43% on first day

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year. Full story...

29/08/2017

BuzzFeed allows banner ads for the first time

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO. Full story...

29/08/2017

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars. Full story...

29/08/2017

Hellmann's targets millennials with direct to consumer model

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry. Full story...

29/08/2017

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford. Full story...

30/08/2017

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency. Full story...

30/08/2017

Travel retail trends: Poor online experiences leading to lost sales

Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report. Full story...

30/08/2017

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. Full story...

30/08/2017

Alibaba to expand into online groceries via BigBasket investment

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition. Full story...

31/08/2017

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year

With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research. Full story...

31/08/2017

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. Full story...

31/08/2017

Rise of live streaming: Middle East and Africa leads the way in global stats

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data. Full story...

31/08/2017

The augmented worker: Hololens ad showcases industrial future

Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker", a system that is being developed for the manufacturing and construction industry. Full story...

31/08/2017

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home. Full story...

03/07/2017

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates. Full story...

03/07/2017

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands. Full story...

03/07/2017

71% of Brits now associate ads with fake news

British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts. Full story...

03/07/2017

Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research. Full story...

03/07/2017

Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC]

Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram. Full story...

03/07/2017

How celebrity endorsements influence young consumers

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research. Full story...

03/07/2017

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. Full story...

04/07/2017

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety. Full story...

04/07/2017

TradeTracker expands performance marketing platform into Mexico

Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico. Full story...

04/07/2017

UK Government gets serious about digital with renamed department

The UK's Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym. Full story...

04/07/2017

Brands and retailers to cash in on ‘festravel’ this summer

Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research. Full story...

04/07/2017

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research. Full story...

05/07/2017

The demographics of Uber’s US users

In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research. Full story...

05/07/2017

Is winter here yet? Game of Thrones chatbot answers fan questions

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show. Full story...

05/07/2017

Mastercard uses artificial intelligence to protect Citi and Paysafe customers

Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network. Full story...

05/07/2017

Quarter of Brits ignoring smart tech features (despite paying for them)

Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research. Full story...

05/07/2017

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

06/07/2017

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. Full story...

06/07/2017

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign. Full story...

06/07/2017

Push Doctor raises $26.1m for digital health services

Digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M. Full story...

06/07/2017

Ecommerce event report: Retail giants discuss consumer-generated content strategies

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from Full story...

06/07/2017

Apple beats Samsung in UK paid search advertising

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research. Full story...

06/07/2017

Snapchat adds creative tools: Web links, backdrops and voice filters

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds. Full story...

07/07/2017

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research. Full story...

07/07/2017

Instagram adds photo and video replies to Stories

Instagram is adding a new feature that lets users reply to Stories with a photo or video. Full story...

07/07/2017

Summer of sport: eBay reveals opportunity for brands

As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events. Full story...

07/07/2017

Technology retail trends: Brexit prompts consumers to put price before brand loyalty

A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals. Full story...

07/07/2017

Mobile marketing trends: UK smartphones now taking 50% of all traffic

Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research. Full story...

07/07/2017

Amazon Prime subscribers "to overtake US cable TV by next year"

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research. Full story...

10/07/2017

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Full story...

10/07/2017

Foxtons optimises targeted messages with Oracle Marketing Cloud

Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads. Full story...

10/07/2017

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI. Full story...

10/07/2017

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign. Full story...

10/07/2017

Facebook plans to build a village in Silicon Valley

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors' centre, near its offices in Menlo Park, California. Full story...

11/07/2017

Deutsche Telekom expands into German TV with set top box

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV Full story...

11/07/2017

Next-gen programmatic marketing: Improve Digital adds header bidding solution

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising. Full story...

11/07/2017

The fake news effect: Third of people trust the media less than six months ago

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research. Full story...

11/07/2017

Google trains self -driving Waymo minivans to work with emergency services

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an "emergency vehicle testing day." Full story...

12/07/2017

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats. Full story...

12/07/2017

White paper: How to future-proof your business against the new, agile kids on the block

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future. Full story...

12/07/2017

Marketers held back by ‘IT complexity’

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research. Full story...

12/07/2017

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research. Full story...

12/07/2017

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research. Full story...

12/07/2017

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time. Full story...

13/07/2017

Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research. Full story...

13/07/2017

Spotify accused of padding playlists with fake artists to save on royalties

Music streaming service Spotify has denied filling popular playlists with 'fake artists' in order to save of paying royalties to artists. Full story...

13/07/2017

Event report: Microsoft reinforces AI vision with global projects

This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology. Full story...

13/07/2017

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research. Full story...

14/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research. Full story...

14/07/2017

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below… Full story...

14/07/2017

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Full story...

14/07/2017

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research. Full story...

14/07/2017

Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day. 1. Guess the opera. RT and DM us your guess to enter the prize draw. Full story...

17/07/2017

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. Full story...

17/07/2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research. Full story...

17/07/2017

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research. Full story...

17/07/2017

DataXu and Teads team up for programmatic video ad buying

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands. Full story...

17/07/2017

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research. Full story...

17/07/2017

Netflix beats expectations as overseas subscribers soar

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017. Full story...

18/07/2017

Two-thirds of older citizens "have never used a computer"

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before. Full story...

18/07/2017

Ecommerce trends: The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report. Full story...

18/07/2017

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser. Full story...

18/07/2017

Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. Full story...

18/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Full story...

19/07/2017

Google Glass returns after two years (but just in the workplace)

Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers. Full story...

19/07/2017

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Full story...

19/07/2017

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. Full story...

19/07/2017

Edinburgh’s Hogmanay gets rebrand ready for new year celebrations

The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary. Full story...

19/07/2017

New EU data laws: 3 practical tips to avoid hefty fines

Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018. Full story...

20/07/2017

Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below… Full story...

20/07/2017

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands. Full story...

20/07/2017

Hiscox revamps UK website with more personal experience

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital. Full story...

20/07/2017

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'. Full story...

20/07/2017

Amazon beats supermarkets to come top of list of most trusted retailers

Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research. Full story...

20/07/2017

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. Full story...

24/07/2017

Facebook ad revenue now growing twice as fast as Google

Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google. Full story...

31/07/2017

RIP Flash: Adobe to end pioneering web software by 2020

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020. Full story...

31/07/2017

Twitter user growth stalls despite revenue boost

Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US. Full story...

31/07/2017

End of an era: Apple phases out iPod Nano and Shuffle

Apple has announced plans to kill off the iPod nano and shuffle, the company's last two music players without the ability to run streaming service Apple Music. Full story...

31/07/2017

Google homepage gets personalised revamp

Google's homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience. Full story...

31/07/2017

UK ad viewability rises (but still lags behind France and Germany)

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research. Full story...

31/07/2017

Africa social media trends: Facebook dominates while YouTube and Twitter struggle

Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research. Full story...

31/07/2017

Global messaging app trends: 16% rise in one year

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research. Full story...

31/07/2017

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

01/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month. Full story...

01/06/2017

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them - and Full story...

01/06/2017

UK mortgage giants "failing customers online"

Three of the UK’s biggest mortgage providers have hit rock bottom when it comes to online experiences, according to research from financial experience design agency Dock9. Full story...

01/06/2017

Technology trends: effect of brexit vote on technology consumption

Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according Full story...

01/06/2017

Company bosses rank customer experience above sales and marketing

UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research. Full story...

01/06/2017

Mobile ad blocking trends: frustration key motive

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report. Full story...

01/06/2017

Snapchat launches augmented reality glasses in Europe

Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US. Full story...

02/06/2017

Social football fans: Champions League beats FA Cup for engagement

The Champions League beats the FA Cup when it comes to engaging fans on social, according to new research. Full story...

02/06/2017

BT Sport partners Snapchat for Champions League Final

Snapchat will be partnering with BT Sport for an exclusive 'Our Story' coverage of the UEFA Champions League Final. Full story...

02/06/2017

Conservative sentiment falls level with UKIP after second election debate

Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One this week, according to new research. Full story...

02/06/2017

Global product research trends: Social leads way in Latin America and Middle East

As social has become more and more important as a tool for online product research the boundaries between search engines and social networks have been weakening for some time. New research from Global Web Index reveals the most popular channels for product Full story...

02/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. Full story...

02/06/2017

Google lets publishers charge ad-block users

Google is to start filtering out "annoying ads" from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers. Full story...

05/06/2017

Most Brits have unsubscribed from retailer comms in the past year

The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research. Full story...

05/06/2017

Office jargon – The 50 phrases we love to hate

Middle managers be warned, a new study has announced the 50 most annoying phrases heard in UK offices. Full story...

05/06/2017

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years

New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Full story...

05/06/2017

New global cross-device tracking tool launched by CJ Affiliate

Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed. Full story...

05/06/2017

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research. Full story...

05/06/2017

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown

Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles? Full story...

06/06/2017

Siri in your living room: Apple unveils $349 HomePod

Apple is taking on Amazon's Echo and Google Home with a voice-activated $349 speaker called the HomePod. Full story...

06/06/2017

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research. Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott. Full story...

06/06/2017

UK Election: Which party has the best direct marketing campaigns?

If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, according to new research. Full story...

06/06/2017

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks. Full story...

06/06/2017

The Tangled Web: Which brands are connected online? [Interactive Infographic]

Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular brands around- many Full story...

06/06/2017

Social media politics turns sour: #DeleteGate

Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents. Full story...

07/06/2017

May Vs. Corbyn: Who is the most searched for UK politician?

Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches. Full story...

07/06/2017

Ad blocking “a growing challenge for marketers in Germany”

Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. Full story...

07/06/2017

Child safety online: Google game teaches kids to be “Internet Awesome”

Google has created a new web-based game designed to teach the fundamentals of internet safety to children. Full story...

07/06/2017

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Full story...

07/06/2017

UK insurance digital customer service worsening: 68% of queries left unanswered

There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research. Full story...

08/06/2017

UK choosing politicians for personality- Hitwise

With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics. Full story...

08/06/2017

Google AI means finance brands need smarter SEO strategies

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report. Full story...

08/06/2017

UK election: Which party has the best website?

When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research. Full story...

08/06/2017

Google sells robotics firm to Japan's Softbank

Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum. Full story...

09/06/2017

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Full story...

09/06/2017

UK election: Did social media analysis predict a hung parliament?

As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election. Full story...

09/06/2017

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo. Full story...

09/06/2017

Next-gen retail: 4 business models shaping the future of digital commerce

There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research. Full story...

09/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. Full story...

12/06/2017

Uber in management shake-up as workplace scandal deepens

Uber's CEO Travis Kalanick is rumoured to be taking a leave of absence for several months, amid accusations of discrimination and cut-throat practices at the taxi app firm, accoridng to a new report. Full story...

13/06/2017

Samsung in VR partnership with BuzzFeed and NowThis

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Full story...

14/06/2017

EU scraps mobile roaming charges

The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home. Full story...

15/06/2017

Video trends: Teens switching from live TV to ‘on demand’

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Full story...

16/06/2017

Cannes Lions 2017: Video highlights from the first weekend

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights. Full story...

19/06/2017

Match debuts ‘Ourtime’ dating site for over 50s

Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over. Full story...

19/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Full story...

19/06/2017

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Full story...

19/06/2017

New Facebook chatbots "can negotiate and plan ahead"

Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network's "Labs". Full story...

19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector. Full story...

19/06/2017

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research. Full story...

20/06/2017

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. Full story...

20/06/2017

What online shoppers want: Personal service leads to more purchases

More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research. Full story...

20/06/2017

iPhone 10th anniversary: How a phone changed photography

Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone. Full story...

20/06/2017

Father’s Day spend up 65% as daughters spend more than sons

Total revenue increased in shopping centres by 65% this Father’s Day, according to Coniq, a European CRM and marketing insight platform for shopping centres. Full story...

20/06/2017

Game changer: Amazon Prime wardrobe lets shoppers try before they buy

Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry. Full story...

21/06/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. Full story...

21/06/2017

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research. Full story...

21/06/2017

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data. Full story...

21/06/2017

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research. Full story...

21/06/2017

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV. Full story...

21/06/2017

Dune London boosts revenue with customer-created content on product pages

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since Full story...

21/06/2017

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert. Full story...

22/06/2017

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. Full story...

22/06/2017

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year. Full story...

22/06/2017

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school. Full story...

22/06/2017

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research. Full story...

22/06/2017

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes. Full story...

23/06/2017

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online. Full story...

23/06/2017

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research. Full story...

23/06/2017

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales Full story...

23/06/2017

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales Full story...

23/06/2017

The dark web: How hackers make money out of your profiles [INFOGRAPHIC]

With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money. Full story...

23/06/2017

Social media hacks for SMEs: Tips for the 5 big social networks

Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn. Full story...

23/06/2017

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais. Full story...

23/06/2017

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival. Full story...

23/06/2017

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase

A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival. Full story...

23/06/2017

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival. Full story...

23/06/2017

Cannes Lions 2017: Video highlights from all eight days

The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days. Full story...

26/06/2017

Cannes Lions 2017: The year of the chatbot invasion

As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google's machine learning to Omnicom's creative chatbots, this was the year that robots took over Cannes. Full story...

26/06/2017

Cannes Lions 2017: Video highlights from days 7 and 8

As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival. Full story...

26/06/2017

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year. Full story...

26/06/2017

Cannes Lions 2017: Video highlights from days 5 and 6

Celebrities flocked to Cannes Lions as "entertainment" day descended on the festival. We look back at some of the highlights... Full story...

26/06/2017

Google fined record £2bn for shopping service search "bias"

The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine. Full story...

27/06/2017

Email case study: Sports brand boosts web revenues by 8% with AI

Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers. Full story...

27/06/2017

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs. Full story...

27/06/2017

Voice takes off: 42% of Brits “using voice search daily”

There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google. Full story...

28/06/2017

Online retail orders going to EU hit highest rate for four years

Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index. Full story...

28/06/2017

Average Brit uses gadgets 60 times a day

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research. Full story...

28/06/2017

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world. Full story...

28/06/2017

Mobile app performance remains a problem a decade after iPhone launch

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research. Full story...

29/06/2017

Consumers “open to new financial technology” but concerned by privacy and trust

The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues. Full story...

29/06/2017

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. Full story...

29/06/2017

Investors urged to confront companies that ignore growing cyber threats

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis. Full story...

29/06/2017

iPhone 10 years on: How a smartphone changed the world

Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever. Full story...

29/06/2017

New ad platform uses AI to boost programmatic marketing for brands

Ad retargeting company, MainAd, has launched a new ad tech platform 'Logico', designed to drive the performance efficiency of programmatic advertising. Full story...

29/06/2017

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research. Full story...

29/06/2017

Mobile commerce trends: Sharing drives Apple Wallet sales

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research. Full story...

29/06/2017

Amazon Prime Day revealed as it woos new members with subscription discount

Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee. Full story...

30/06/2017

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research. Full story...

30/06/2017

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research. Full story...

30/06/2017

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research. Full story...

30/06/2017

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research. Full story...

30/06/2017

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network. Full story...

02/05/2017

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research. Full story...

03/05/2017

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter. Full story...

04/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Full story...

05/05/2017

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research. Full story...

08/05/2017

Targeting people, not devices: The rise of "cross device ID matching" in marketing

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research. Full story...

08/05/2017

Facebook tackles "False News" with UK newspaper ads

Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press. Full story...

08/05/2017

Brits welcome AI in the workplace- survey

Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research. Full story...

08/05/2017

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research. Full story...

09/05/2017

UK online consumer spending falls for the first time since 2013

Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation. Full story...

09/05/2017

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app. Full story...

09/05/2017

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost. Full story...

09/05/2017

Virtual changing rooms: 1 in 5 shoppers want an AR changing room

One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research. Full story...

10/05/2017

40% of all online grocery purchases in the UK now made on mobile

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched Full story...

10/05/2017

New ‘discovery-driven commerce’ platform goes live in the UK

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Full story...

10/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones. Full story...

10/05/2017

Spotfiy debuts QR-style codes to boost music sharing

Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform. Full story...

10/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and Full story...

11/05/2017

Snapchat losses widen as user growth slows

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year. Full story...

11/05/2017

Viral marketing trends: Just 1% of social video goes viral

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research. Full story...

11/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time. Full story...

11/05/2017

Marketers “feel the need to hoard customer data”

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers. Full story...

11/05/2017

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business. Full story...

12/05/2017

Tablet ownership rates falling

Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research. Full story...

12/05/2017

Rise of reviews: 75% of UK shoppers trust other customers over retail staff

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. Full story...

12/05/2017

Chatbots "could save billions" for UK industries

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings. Full story...

12/05/2017

Healthcare education giant Laerdal gets website revamp with Amaze

Laerdal Medical's, the producer of the 'Resusci Anne', has got a new global website built in conjunction with agency Amaze. Full story...

12/05/2017

Biggest cyber attack yet: 150 countries hit with NHS in chaos

A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend. Full story...

15/05/2017

Citymapper tests free London bus service

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London. Full story...

15/05/2017

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. Full story...

15/05/2017

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos. Full story...

15/05/2017

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos. Full story...

16/05/2017

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption. Full story...

16/05/2017

Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”

Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research. Full story...

16/05/2017

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index. Full story...

16/05/2017

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report. Full story...

16/05/2017

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. Full story...

17/05/2017

Online retail trends: Click and collect starts to pay off

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by Full story...

17/05/2017

Snapchat rolls out “Max Reach” feature in UK and France

Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Full story...

17/05/2017

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report. Full story...

17/05/2017

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report. Full story...

17/05/2017

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time. Full story...

18/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. Full story...

18/05/2017

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. Full story...

18/05/2017

Kevin Costner catches French high speed rail in new TGV ad

This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. Full story...

18/05/2017

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp. Full story...

19/05/2017

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research. Full story...

19/05/2017

Digital assistants “to outnumber people by 2021”

Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017. Full story...

19/05/2017

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was Full story...

19/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. Full story...

19/05/2017

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom. Full story...

22/05/2017

Net Neutrality RIP? US votes to create controversial "two-speed internet"

The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal. Full story...

22/05/2017

Lack of visibility in Omni-Channel retailing “is leading to lost sales”

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service? Full story...

22/05/2017

Technology innovations “can tackle social isolation and loneliness”

A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness. Full story...

22/05/2017

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content. Full story...

23/05/2017

Brands to blame? 50% hold them responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake. Full story...

23/05/2017

Rise of ecommerce changing in-store shoppers expectations

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report. Full story...

23/05/2017

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively. Full story...

23/05/2017

Instagram audience in France still growing

Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research. Full story...

23/05/2017

Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’. . Full story...

24/05/2017

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’. Full story...

24/05/2017

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research. Full story...

24/05/2017

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. Full story...

24/05/2017

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill. Full story...

24/05/2017

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. Full story...

25/05/2017

Instagram goes local with Hashtag Stories and location tools

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab. Full story...

25/05/2017

Brits “have already spent £2bn on Christmas 2017”

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research. Full story...

25/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research. Full story...

25/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research. Full story...

25/05/2017

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites. Full story...

25/05/2017

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit. Full story...

25/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. Full story...

26/05/2017

Emails Vs. social media: Which is better for consumer engagement?

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research. Full story...

26/05/2017

Instagram tests direct response ads in stories

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section. Full story...

26/05/2017

Sony creates interactive “Trainspotting” guide to Edinburgh

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite. Full story...

26/05/2017

Nearly half of businesses “will not be ready in time for the GDPR”

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of Full story...

26/05/2017

Global trends: Traditional media still dominant as mobile growth slows

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research. Full story...

30/05/2017

Snapchat woos advertisers with discount coupons after poor revenues

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report. Full story...

30/05/2017

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. Full story...

30/05/2017

Burger King upsets Belgian royals with "choose your king" stunt

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country's King Philippe and the company's mascot. Full story...

30/05/2017

GDPR inertia: 72% of marketers fail consent test with a year to go

72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research. Full story...

31/05/2017

Election debate: BBC partners Twitter for live streaming

The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight's 7-way BBC debate. Full story...

31/05/2017

Eurovision case study: New app boosts song contest engagement

International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation's favourite song contest. Full story...

31/05/2017

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]

Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach. Full story...

31/05/2017

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters Full story...

03/04/2017

Talk to the animals? New phone add-on helps you understand your pet’s mood

Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st. Full story...

03/04/2017

TabMo expands mobile video ad tech in UK with Mobsta hire

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion. Full story...

03/04/2017

Mobile milestone: Android overtakes Windows PC usage for first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. Full story...

04/04/2017

Hellmann's moves away from gender sterotypes with brand revamp

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture. Full story...

04/04/2017

Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share

Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research. Full story...

04/04/2017

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search

Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research. Full story...

04/04/2017

Trump signs bill repealing US internet privacy rules

President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules. Full story...

05/04/2017

Spotify music stars go "premium-only" in Universal deal

Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model. Full story...

05/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement. Full story...

05/04/2017

Verizon to merge Yahoo and AOL under "Oath" umbrella brand

Verizon plans to merge Yahoo and AOL under one brand named "Oath", but the two internet giants will be able to keep their names, according to a news report. Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. pic.twitter.com/tM3Ac1Wi36— Tim Armstrong (@timarmstrongaol) Full story...

05/04/2017

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads. Full story...

05/04/2017

Teens pick Google as coolest brand (according to Google survey)

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google. Full story...

06/04/2017

Twitter cracks down on anonymous "eggs" with new avatar

Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse. Full story...

06/04/2017

Amazon 'Cash' lets users shop online without a bankcard

Amazon has launched a new scheme aimed at attracting new customers without a credit or debit card, by getting high street retailers to "top up" their online account. Full story...

06/04/2017

YouTube axes ads on channels with fewer than 10,000 views

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. Full story...

07/04/2017

Timberland-owner revamps websites in online push

VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive. Full story...

07/04/2017

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager. Full story...

07/04/2017

Nearly half of small firms plan to increase marketing spend

A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more. Full story...

07/04/2017

Google picks comScore as brand safety measurement provider for YouTube

Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. Full story...

07/04/2017

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research. Full story...

10/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles. Full story...

10/04/2017

Event report: “As consumers become more attached to the digital world, the marketing industry must follow”

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption. Full story...

10/04/2017

Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research. Full story...

10/04/2017

Half of Brits thinking of switching banks amid customer service fears

A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software. Full story...

10/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year. Full story...

11/04/2017

Socialbakers debuts "Suite" all-in-one social media analytics tool

Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution. Full story...

11/04/2017

Google Assistant ditches Keep for new Home app

Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app. Full story...

11/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. Full story...

11/04/2017

Europe marketing trends: Demand for audience data increased 34%

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research. Full story...

11/04/2017

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau Full story...

12/04/2017

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research. Full story...

12/04/2017

Consumers predict only short term success for LinkedIn and Snapchat

Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research. Full story...

12/04/2017

New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan. Full story...

12/04/2017

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home. Full story...

13/04/2017

Teens ditching smaller social networks for Snapchat and Instagram

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research. Full story...

13/04/2017

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search. Full story...

13/04/2017

Debenhams goes on affiliate marketing drive with CJ Affiliate

British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership. Full story...

13/04/2017

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills. Full story...

13/04/2017

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures. Full story...

18/04/2017

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion. Full story...

18/04/2017

Brands get real-time ‘event-triggers’ for mobile ads from Blis

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events. Full story...

18/04/2017

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. Full story...

18/04/2017

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce. Full story...

18/04/2017

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera. Full story...

19/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. Full story...

19/04/2017

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook. Full story...

19/04/2017

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index. Full story...

19/04/2017

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app. Full story...

20/04/2017

Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity. Full story...

20/04/2017

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out… Full story...

20/04/2017

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research. Full story...

20/04/2017

Music streaming: Just 13% paying for ad-free music

A vast 62% of web users are using music-streaming services, but just 13% are paying, according to new research from Global Web Index. Full story...

20/04/2017

Malaysia Airlines offers 100% global flight tracking

Malaysia Airlines has become the first airline to sign up for a light tracking partnership with SITAONAIR, Aireon and FlightAware. Full story...

20/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign. Full story...

21/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign. Full story...

21/04/2017

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment. Full story...

21/04/2017

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research. Full story...

21/04/2017

#MusicMakesYouTravel: Lastminute links music and travel with Spotify

Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign. Full story...

21/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands. Full story...

24/04/2017

Google building own ad blocker software to take on rivals

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software. Full story...

24/04/2017

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. Full story...

24/04/2017

Mobile commerce trends: The smartphone’srise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. Full story...

24/04/2017

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations. Full story...

24/04/2017

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager. Full story...

25/04/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, Full story...

25/04/2017

Huffington Post rebrands to “HuffPost”

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence. Full story...

25/04/2017

Content marketing trends: 80% of consumers forget content within a few days

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. Full story...

25/04/2017

The press release in modern marketing– dead or just resting?

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they Full story...

25/04/2017

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table

Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report. Full story...

25/04/2017

Event report: Top 5 experiences at the Virtual Reality Show

This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate… Full story...

26/04/2017

Channel 4 scares web viewers with personalised Alien ad

Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Full story...

26/04/2017

Top online retailers use only one image per product on mobile sites

Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe. Full story...

26/04/2017

Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status. Full story...

26/04/2017

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one Full story...

27/04/2017

Free branded Wi-Fi goes live in Edinburgh

A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh. Full story...

27/04/2017

Amazon Echo Look judges your fashion selfies with AI camera

Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day. Full story...

27/04/2017

Distraction-on-Demand: Look who’s watching video at work

On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research. Full story...

27/04/2017

Most marketers believe it’s their role to collect (but not analyse) data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis. Full story...

27/04/2017

Apple slashes payments to affiliates for app sales

Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped. Full story...

28/04/2017

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Full story...

28/04/2017

Bank Holiday shopping: Shopper behaviour changes before and after

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising. Full story...

28/04/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK"

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. Full story...

01/03/2017

Half of marketers “feel disconnected from the senior leadership team”

Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research. Full story...

01/03/2017

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans. Full story...

01/03/2017

1 in 3 online transactions may be misattributed by marketers- study

Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys. Full story...

01/03/2017

Snapchat IPO: Massive £19bn valuation despite revealing losses

Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn). Full story...

02/03/2017

YouTube takes on US cable with $35 monthly TV service

YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels. Full story...

02/03/2017

LINE debuts AI assistant for mobile messenger

Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain. Full story...

02/03/2017

Mastercard unveils payment experience bot for Facebook Messenger

Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir's bot for Facebook Messenger. Full story...

02/03/2017

Snapchat beats expectations as stock leaps 44% on stock market debut

Snap Inc, the owner of messaging app Snapchat, has gone public after months of speculation, with shares initially priced at $17, with stocks jumping 44% to US$24.48 on the first day of trading. Full story...

03/03/2017

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users”

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. Full story...

03/03/2017

Nokia 3310 nostalgia overshadows iPhone and Samsung

Nokia’s relaunch of its classic 3310 – the first mass-market mobile phone – has prompted a significant peak in consumer engagement with the brand, as half (50%) of consumers say they have read or heard about Nokia in the past week, according Full story...

03/03/2017

Mastercard expands Qkr! for retailers and on-the-go consumers

At Mobile World Congress, Mastercard announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets and add new functionality to eliminate the traditional bar tab at a bar, club or Full story...

03/03/2017

The top 10 most highly sought roles in digital marketing

CRM and PPC managers alongside user experience designers and web analysts, are among the most in demand positions in digital marketing, according to new research. Full story...

03/03/2017

Almost two-thirds of insurers and aggregators “neglecting mobile and tablet users”

When it comes to top UK insurer’s mobile website performance, AXA leads the way and Quantum needs improvement , according to new research. Full story...

03/03/2017

Banking CRM trends: One size fits all approach to customer engagement “no longer acceptable”

Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research. Full story...

03/03/2017

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia's stealing the show. Full story...

06/03/2017

Disney UK partners 7 big brands to promote Beauty and the Beast

Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th. Full story...

06/03/2017

Snapchat attracts 42 million fans to NFL content

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content Full story...

06/03/2017

One year to go until GDPR: ICO offers action plan for brands on consumer data collection

The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018. Full story...

06/03/2017

Nissan reveals ‘secret’ driverless car tests in London

Carmaker Nissan has been quietly testing its new driverless cars on public roads in London. Full story...

07/03/2017

Facebook testing "thumbs down" button in Messenger

A new 'thumbs down' reaction has appeared on the Facebook Messenger app for some users, fueling speculation that the social network may finally introduce a "dislike" button. Full story...

07/03/2017

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Full story...

07/03/2017

NHS uses Snapchat to attract new recruits during National Apprenticeship Week

The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. Full story...

07/03/2017

Most popular brands and trends from MWC on Twitter

With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year's event. Full story...

08/03/2017

1 in 10 women in marketing had career held back due to gender

On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men. Full story...

08/03/2017

"Things Guys Don’t Talk About": New social media film for Childline

Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. Full story...

08/03/2017

Yahoo text-based chatbot sets reminders and shopping lists for family

Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. Full story...

08/03/2017

LoopMe’s Artificial Intelligence gets $10m funding boost

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing. Full story...

08/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)

The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. Full story...

09/03/2017

Shazam debuts augmented reality tool for brands

Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Full story...

09/03/2017

Facebook teams with Meetrics for ad verification

Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services. Full story...

09/03/2017

9 in 10 consumers worried about online privacy (but most want personalisation too)

While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research. Full story...

09/03/2017

Out of date websites: Fifth of websites globally still using dangerously insecure SHA-1 Certificates

Over a fifth (21%) of websites are still using insecure SHA-1 certificates, leaving users at risk of man-in-the-middle, brute force and collision attacks which expose sensitive data, according to new research. Full story...

09/03/2017

Netflix subscribers overtake DVR users in US

More US households now have the Netflix streaming service than a digital video recorder, according to a recent study. Full story...

10/03/2017

TAG and JICWEBS partner to clean up digital advertising supply chain

The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity. Full story...

10/03/2017

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business. Full story...

10/03/2017

Smart elevators let people hear machines ‘talk’ around the world

Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk. Full story...

10/03/2017

Nearly 25% of small businesses not using social media

A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. Full story...

10/03/2017

Instagram Stories gets Snapchat-style geostickers

Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat. Full story...

13/03/2017

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy. Full story...

13/03/2017

UK organisations “lack board support in executing digital strategies”

Over a third of organisations feel they do not have enough board support when it comes to executing their digital strategies, according to a new report. Full story...

13/03/2017

Guest comment: Three challenges for the web, according to its inventor

Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of Full story...

13/03/2017

App ad trends: Mobile video ad spend dominates gaming

Video ad formats are by far the most popular format in the mobile app gaming market, according to new research. Full story...

13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day

The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day. Full story...

13/03/2017

Facebook takes on Snapchat with “Messenger Day”

Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange. Full story...

14/03/2017

UK shoppers rate retail experiences “merely average”

Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research. Full story...

14/03/2017

Sponsored elephants? #MarchforGiants brings 3D posters to life around world

18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents. Full story...

14/03/2017

New analytics took helps luxury brands understand cross-border shopping

Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab. Full story...

14/03/2017

TV accounts for 94% of ads viewed in UK (but less for youngsters)

TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research. Full story...

15/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing Full story...

15/03/2017

Global video ad trends: Mobile devices drive viewership

Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research. Full story...

15/03/2017

One month on: How did the Super Bowl ads perform on social media?

The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Full story...

15/03/2017

IAB UK gets first marketing boss

The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer. Full story...

15/03/2017

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research. Full story...

16/03/2017

Digital skills: “If we want the best talent, we need to do a better job of selling ourselves”

Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling Full story...

16/03/2017

O2 and Havas uncover true performance of Facebook advertising

O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas. Full story...

16/03/2017

Snapchat downgrades 2017 ad revenue forecast by $30m

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report. Full story...

16/03/2017

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. Full story...

16/03/2017

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research. Full story...

17/03/2017

We-Vibe forced to pay $3m for sex toy surveillance

Canadian sex toy manufacturer We-Vibe has agreed to pay £2.4m after being accused of serious failures to protect customer data. Full story...

17/03/2017

Majority of marketers “not confident they’ve sussed mobile”

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report. Full story...

17/03/2017

ASUS begins reality TV show The Incredible Life Swap on YouTube

ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing. Full story...

17/03/2017

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government. Full story...

20/03/2017

Gaming trends: What men and women want

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study. Full story...

20/03/2017

Germany: Mobile accounts for more than half of all ad spend

Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research. Full story...

20/03/2017

Higher or Lower? New voice-based Alexa game helps brands advertise on Amazon Echo

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host. Full story...

20/03/2017

WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. Full story...

20/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. Full story...

21/03/2017

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research. Full story...

21/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. Full story...

21/03/2017

Top 10 China brands: Consumers move from price to premium in 2017

China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands. Full story...

21/03/2017

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research. Full story...

21/03/2017

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news. Full story...

22/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. Full story...

22/03/2017

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”. Full story...

22/03/2017

Online retail sales up 15%, but growth through smartphones slowing

UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%). Full story...

22/03/2017

LinkedIn revamps Site Navigator to help businesses boost contacts

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise. Full story...

22/03/2017

UK Tech Salary Guide 2017: How salaries compare across the industry

Do you want to know if you're being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a Full story...

22/03/2017

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud. Full story...

23/03/2017

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. Full story...

23/03/2017

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK. Full story...

23/03/2017

Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances

With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don't top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day… Full story...

23/03/2017

Pottery Barn debuts augmented reality furniture app

Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. Full story...

23/03/2017

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research. Full story...

23/03/2017

6 Pinterest hacks to grow your business [INFOGRAPHIC]

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business. Full story...

23/03/2017

Twitter mulls paid-for version to boost flagging revenues

Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time. Full story...

24/03/2017

US senate votes to allow ISPs to sell consumer data

The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy. Full story...

24/03/2017

VR gets real: “Hyper Reality Experience” launches in UK

The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities. Hyper Reality Experience from Hyper Full story...

24/03/2017

Developer salary survey: Machine learning specialists earn the most

Machine learning specialists command the highest salaries among developers in the UK and Ireland, Stack Overflow’s Developer Hiring Landscape Report reveals. A machine learning specialist receives on average a £56,851 annual salary, 24% higher than the mean wage for developers in the Full story...

24/03/2017

Which retailers are getting it right on Mother’s Day?

According to research by Mintel, Brits spend more on Mother’s Day than Father’s Day – an estimated £510 million was spent in the UK on Mother’s Day in 2015 compared to £360 million on Father’s Day, with less than half (47 percent) Full story...

24/03/2017

Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze

More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed. Full story...

24/03/2017

8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items

Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna. Full story...

24/03/2017

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion. Full story...

24/03/2017

Uber halts self-driving car trials after crash

Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side. Full story...

27/03/2017

New e-ink calendar syncs to Google account

The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Full story...

27/03/2017

Is Snapchat’s audience a liability?

Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research. Full story...

27/03/2017

Shoppers "more loyal to retailers that get it wrong (but put things right)

Almost half of consumers end up liking a brand more after a bad experience – but only if that experience is handled quickly and in the right way, according to new research. Full story...

27/03/2017

Digital skills gap: UK universities failing students and tech businesses

New research has exposed how Britain’s university system is outdated and not fit for purpose, with 48% of graduates lacking skills to secure some of the country’s most sought after jobs within the tech and marketing industries. Full story...

27/03/2017

Digital publishers “optimistic for the year ahead”

Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue. Full story...

27/03/2017

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures". Full story...

28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. Full story...

28/03/2017

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. Full story...

28/03/2017

White paper: How to unify your brand with a "digital hub"

A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets. Full story...

28/03/2017

Tech-savvy generation demands the high street to up its game

Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research. Full story...

28/03/2017

Elon Musk’s next big project: Linking human brains and computers

SpaceX and Tesla CEO Elon Musk has launched a new project: a "medical research company" called Neuralink that will make brain-computer interfaces. Full story...

29/03/2017

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research. Full story...

29/03/2017

Amazon planning augmented reality furniture stores?

Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes. Full story...

29/03/2017

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report. Full story...

29/03/2017

Samsung aims to extinguish 'exploding phone' woes with AI-powered Galaxy S8

Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year. Full story...

30/03/2017

Facebook takes on Snapchat with “Stories” feature

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year. Full story...

30/03/2017

Men Vs Women: The World’s Most Powerful CEOs [INFOGRAPHIC]

Does being a man or women affect your career? Recruitment experts, Talentful, have recently carried out research that compares some of the world’s most powerful male and female CEOs of Fortune 1000 companies to find out how gender can affect money, success, Full story...

30/03/2017

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application. Full story...

30/03/2017

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes. Full story...

31/03/2017

Global video advertising outperforms desktop display- report

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research. Full story...

31/03/2017

Early April Fool? Burger King launches Whopper toothpaste

Burger King France has launched its first toothpaste- with active whopper extraxts'. Is it an early April Fool's Day prank? Judge for yourself below... Full story...

31/03/2017

UK retail customer experience failing to improve: 50% of queries left unanswered

Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research. Full story...

31/03/2017

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research. Full story...

31/03/2017

P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Full story...

01/02/2017

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer"

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's. See why it’s our video viral of the week below… Full story...

01/02/2017

Center Parcs runs first live Twitter story

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign today, in partnership with agency Jaywing as part of an expansion of its social media strategy. You might be walking through the woods when you stumble upon the lair Full story...

01/02/2017

Data becoming indispensable to marketers around the world- report

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. Full story...

01/02/2017

Lego debuts social network for kids

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Full story...

01/02/2017

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

02/02/2017

Dove mocks Trump with 'alternative facts' ad

Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on 'alternative facts', with a print ad that has gone viral on social media. Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant Full story...

02/02/2017

Snap Ads gets self-serve technology solution via 4C

Snapchat's new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. Full story...

02/02/2017

ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech

ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m. Full story...

02/02/2017

Half of marketers predict “death of the cookie” by 2018

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report. Full story...

02/02/2017

eBay Advertising announces second “Programmatic Only Week”

eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically. Full story...

02/02/2017

Is Facebook working on an Apple TV rival?

Facebook is creating a TV application for set-top boxes, working like Apple TV to provide "TV-quality" shows licensed by the company, according to a new report. Full story...

03/02/2017

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. Full story...

03/02/2017

Facebook beats expectations as ad revenue leaps up 53%

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. Full story...

03/02/2017

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes. Full story...

03/02/2017

Digital skills gap: 76% of firms plan a big data project in 2017

76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools. Full story...

03/02/2017

Six nations marketing: Dark Social “key to converting rugby fans”

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans Full story...

03/02/2017

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)

Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app. Full story...

06/02/2017

Over half of marketers admit ‘The Coding Gap’ is making their business less agile

Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research. Full story...

06/02/2017

Lego overtakes Ferrari as the world’s most powerful brand

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research. Full story...

06/02/2017

Most marketers “miss sales due to dated marketing technology”

Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research. Full story...

06/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. Full story...

07/02/2017

Brands “need to be more authentic in customer engagement”- DMA

Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board. Full story...

07/02/2017

Ad blocking goes mobile: 615m devices blocking ads worldwide

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research. "The state of the blocked web"- PageFair 2017 Adblock Report from PageFair Full story...

07/02/2017

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work. Full story...

07/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. Full story...

08/02/2017

Snapchat and Instagram growing fast in UK- report

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Full story...

08/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. Full story...

08/02/2017

Omnichannel demands shifting in-store expectations

Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report. Full story...

08/02/2017

GlobalWebIndex debuts new data set to help brands boost audience profiling

GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers. Full story...

08/02/2017

Humans Vs. AI: 4 skills where we still beat the robots

Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report. Full story...

09/02/2017

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore Full story...

09/02/2017

Valentine’s Day: Which country is the least romantic?

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British. Full story...

09/02/2017

All That We Share: Heart-warming Danish ad goes viral

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. Full story...

09/02/2017

Food shopper survey: Quality and service considered more important than price

Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report. Full story...

09/02/2017

Twitter losses double despite “Trump effect”

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President. Full story...

10/02/2017

No more clichés? Ebay shows Valentine’s swap roses for events as gifts

UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising. Full story...

10/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Full story...

10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Full story...

10/02/2017

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools)

Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit. Full story...

10/02/2017

Next to build digital “image Factory” to boost customer experience

Clothing retailer Next is building a digital 'Image Factory' to make it quicker and more efficient to manage its growing volume of digital assets for use on its website and in marketing campaigns. Full story...

10/02/2017

Daily Mail banned from Wikipedia news sources as “generally unreliable”

Wikipedia editors have voted to ban the Daily Mail as a source for the website in all but exceptional circumstances after labelling the news group “generally unreliable”. Full story...

10/02/2017

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate. Full story...

10/02/2017

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer. Full story...

13/02/2017

Brits “more romantic than the Italians or French”- Adobe data

With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day... Full story...

13/02/2017

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers. Full story...

14/02/2017

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research. Full story...

14/02/2017

One in ten marketers admit their emails aren’t relevant to customers

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research. Full story...

14/02/2017

Short break holiday surge: Brits flock to spa breaks to beat winter blues

Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research. Full story...

14/02/2017

Ford invests $1bn in self-driving AI start-up

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars. Full story...

15/02/2017

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new Full story...

15/02/2017

Most marketers "no longer incorporate mobile apps into their campaigns"

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. Full story...

15/02/2017

$90m for a website address? The most expensive domain names ever [INFOGRAPHIC]

From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves. Full story...

15/02/2017

Future fitness: How the Internet of Things will change gyms

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future. Full story...

16/02/2017

Facebook turns sound on for all news feed videos

Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. Full story...

16/02/2017

Consumers want more retail apps to incorporate AI and AR

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. Full story...

16/02/2017

Loco for location data: 170% increase in demand as marketers go local

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research. Full story...

16/02/2017

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of Full story...

16/02/2017

Longer to payday: Ad agencies now waiting 86 days for payment

Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research. Full story...

16/02/2017

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce

For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google. Full story...

16/02/2017

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts. Full story...

17/02/2017

The path to becoming CTO [INFOGRAPHIC]

What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position Full story...

17/02/2017

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research. Full story...

17/02/2017

One in three UK retailers don’t have a mobile app

A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. Full story...

17/02/2017

YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers". Full story...

20/02/2017

Samsung warns customers not to discuss personal information in front of smart TVs

Samsung has confirmed that its smart TV sets are listening to customers' every word, and the company is warning customers not to speak about personal information while near the TV sets. Left: Samsung SmartTV privacy policy, warning users not to discuss personal Full story...

20/02/2017

Google Assistant takes on Amazon Echo with shopping tools

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo. Full story...

20/02/2017

Apple debuts first TV show ‘Planet of the Apps’

Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges. Full story...

20/02/2017

Free real-time TV Ad Alert service tells you when competitors go on air

Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot. Full story...

20/02/2017

Zuckerberg's manifesto: Fake news, society and the role of social media

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political Full story...

21/02/2017

CRM managers ‘lack the data and strategy to communicate with customers effectively’

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research. Full story...

21/02/2017

UK online retail sales hit 7 year high in January- IMRG

UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Full story...

21/02/2017

Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK. Full story...

21/02/2017

The Saucy Fish Co. begins digital push for new frozen range

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Full story...

21/02/2017

Google switches all on-site search tools to be ad-funded in major shake-up

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry. Full story...

22/02/2017

Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend

Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group. Full story...

22/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? Full story...

22/02/2017

Mobile to overtake TV as top video screen in UK

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research. Full story...

22/02/2017

Rise of automation: Do we need to ‘humanise’ CRM?

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and Full story...

22/02/2017

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov. Full story...

23/02/2017

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours. Full story...

23/02/2017

Computer Love: Can AI and augmented reality boost online dating

The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder. Full story...

23/02/2017

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research. Full story...

23/02/2017

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. Full story...

23/02/2017

No Brexit plans in place for 68% of British retailers

The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called 'soft Brexit', according to new research. Full story...

24/02/2017

comScore brings multi-platform video measurement tool to UK

comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. Full story...

24/02/2017

Oscars 2017: Most viewed trailers on YouTube

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. Full story...

24/02/2017

Hootsuite buys LiftMetrix to boost social marketing tools

Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing. Full story...

24/02/2017

Premium editorial content “more memorable and engaging than social feeds”

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research. Full story...

24/02/2017

Boredom in Britain is at an all-time low… due to our smartphones

A survey of 2,000 Brits over 35 found that eight in 10 are rarely or never bored, because with their phone nearby there’s always something to do. Full story...

24/02/2017

Shine quits ad blocking to become "ad verification" platform

Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers. Full story...

27/02/2017

Instagram at centre stage for designers during London Fashion Week

London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats... Full story...

27/02/2017

Social listening reveals who would win the Oscars if the public were in charge

Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to Full story...

27/02/2017

European app trends in 2017: Business apps on the rise

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry. Full story...

28/02/2017

Which brand won the social media Oscars?

Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research. Full story...

28/02/2017

Google reveals latest robot (and this one can rollerblade)

Boston Dynamics, the robotics company owned by Alphabet has revealed its latest humanoid robot, and this time it’s on wheels. Full story...

28/02/2017

Nokia relaunches iconic 3310 mobile model

Former mobile market leader Nokia has re-released its classic 3310 model at Mobile World Congress, 17 years after it was first launched. Full story...

28/02/2017

Personal loan paid search ad spend grew 101% in just 2 years

Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period. Full story...

28/02/2017

Top data leaders of 2017: Sainsbury’s Andrew Day tops list

Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data. Full story...

28/02/2017

AOL strikes global mobile data deal with Adsquare

At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform. Full story...

28/02/2017

Oracle teams with Mastercard for new digital payments system

At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries. Full story...

28/02/2017

British preference for going online on smartphones nearly doubled over 5 years

Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google. Full story...

28/02/2017

Amazon plans flying warehouses: Drone deliveries from the sky?

Amazon has submitted a patent application for a futuristic flying warehouse that floats thousands of feet in the air, from which the online retailer could dispatch swarms of delivery drones to key areas. Full story...

03/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge". Full story...

03/01/2017

Google now shows recipe options on food searches

Google has updated its search engine to display suggestions for recipes when users search for types of food. Full story...

03/01/2017

Music streaming ads "worth $220m" to advertisers

Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to "moods and moments" according to new research. Full story...

03/01/2017

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report. Full story...

04/01/2017

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. Full story...

04/01/2017

Online to replace TV as top ad medium by 2020- report

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit. Full story...

04/01/2017

Snapchat partners MOAT to boost video ad measurement

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising. Full story...

04/01/2017

10 rules for effective Facebook marketing [INFOGRAPHIC]

From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence. Full story...

04/01/2017

L’Oreal smart hairbrush “listens” for breaking hair

Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag. Full story...

05/01/2017

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role. Full story...

05/01/2017

Top 10 smartphone apps in the US

Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen. Full story...

05/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Full story...

05/01/2017

Samsung brings remote tribes together with Gear VR

To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. Full story...

05/01/2017

Mystery Go maestro revealed as Google AI bot

Google has revealed it has been undertaking a secret AI bot test to beat top Go players, nearly one year on from its famous victory over the games' human champion Lee Sedol. Full story...

06/01/2017

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016. Full story...

06/01/2017

Japanese insurance firm replaces 34 workers with AI bot

Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone. Full story...

06/01/2017

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data. Full story...

06/01/2017

Emoderation rebrands to The Social Element with new “Emotional” analytics

Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand. Full story...

06/01/2017

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system. Full story...

09/01/2017

Orangina pranks customers with #shakethedispenser viral camapign

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. Full story...

09/01/2017

Brits selling more online than ever

Nearly half of all UK adults (44%) have earned extra money by selling goods or skills online, according to a new survey. Full story...

09/01/2017

Top smartphone operating systems in the US

Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen. Full story...

09/01/2017

Snapchat sets up international HQ in London

Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK's strong creative industries made it "a great place to build a global business". Full story...

10/01/2017

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy. Full story...

10/01/2017

Alipay sees record number of mobile payments in China

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data. Full story...

10/01/2017

New start-up uses soundwaves to send targeted mobile ads

Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform. Full story...

10/01/2017

72% of marketers put data analysis ahead of social media skills

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. Full story...

10/01/2017

4 ad tech trends for 2017

What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and Full story...

10/01/2017

Facebook plans 15 second mid roll ads within videos

Facebook is testing "mid-roll" video advertising, where ads are played after a video has already started, according to news reports. Full story...

11/01/2017

Top 5 marketing-related searches of the year

With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016. Full story...

11/01/2017

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research. Full story...

11/01/2017

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research. Full story...

11/01/2017

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together. Full story...

11/01/2017

Retailers ‘losing 20% of online Christmas customers to rivals due to stock and delivery problems'

Stock availability issues and unsuitable delivery times have resulted in nearly a fifth (19 per cent) of online Christmas shoppers using an alternative retailer, according to a new report. Full story...

11/01/2017

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory. Full story...

12/01/2017

Yahoo embarks on major shake-up ahead of Verizon takeover

Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant. Full story...

12/01/2017

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam. Full story...

12/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade

McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. Full story...

12/01/2017

WEF Global Risks report: Society “not keeping pace with technology”

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week. Full story...

13/01/2017

Mobile apps 10 years on: Social and daily habits apps top list

A decade on from their creation, mobile apps usage is growing more than ever, according to new research. Full story...

13/01/2017

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. Full story...

13/01/2017

January key month for “selfish spending”

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising. Full story...

13/01/2017

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams. Full story...

16/01/2017

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees. Full story...

16/01/2017

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC. Full story...

16/01/2017

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research. Full story...

16/01/2017

Facebook begins filtering ‘fake news’ in Germany

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year. Full story...

17/01/2017

Advertising “underpins the EU economy” says Deloitte

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study. Full story...

17/01/2017

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE. Full story...

17/01/2017

Connected devices and VR “top priorities for international marketers”

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research. Full story...

17/01/2017

Skype meets school: Live video learning platform launches

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more. Full story...

17/01/2017

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app. Full story...

18/01/2017

AI “has a clear link to growth in revenue”

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report. Full story...

18/01/2017

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. Full story...

18/01/2017

Greggs trials delivery service in London and Newcastle

High street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle. Full story...

18/01/2017

Top 20 passwords of 2016: “123456” still most popular

The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research. Full story...

18/01/2017

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

19/01/2017

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. Full story...

19/01/2017

European shopping trends 2017: Over 50s spend 71% more per visit than youngsters

Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data. Full story...

19/01/2017

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research. Full story...

19/01/2017

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year. Full story...

19/01/2017

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities

There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research. Full story...

19/01/2017

Black Friday eats into Christmas sales as consumers shift online

There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research. Full story...

19/01/2017

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research. Full story...

20/01/2017

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy". Full story...

20/01/2017

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research. Full story...

20/01/2017

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Full story...

20/01/2017

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’. Full story...

20/01/2017

Google accused of "placing own search ads first"- report

Google is using its home advantage to place ads in top position on its search results, according to a new report. Full story...

23/01/2017

New maths app does the homework (and explains answers)

A new app, Socratic has gone live, offering to solve student’s homework by from a simple camera snap. Full story...

23/01/2017

New report reveals strategies of world's most customer-centric brands

The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI). Full story...

23/01/2017

Email marketing still best performing channel for marketers- report

The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research. Full story...

23/01/2017

UK high street sales slump as online rises- ONS

ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%. Full story...

23/01/2017

Yahoo sale to Verizon "delayed due to security breaches"

Yahoo's $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year. Full story...

24/01/2017

YouTube app gets messenger service

YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis. Full story...

24/01/2017

76% of marketers say ad-blocking will be good for the industry

Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey. Full story...

24/01/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream. Full story...

24/01/2017

New programmatic platform helps marketers target homemovers

Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time. Full story...

24/01/2017

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Full story...

25/01/2017

Rise of the bots: Huge networks of fake accounts found on Twitter

Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research. Full story...

25/01/2017

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump

Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research. Full story...

25/01/2017

Retailers have “lost touch with baby boomers”

By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report. Full story...

25/01/2017

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. Full story...

25/01/2017

AOL debuts self-serve TV ad-buying tool

AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform. Full story...

25/01/2017

Snapchat debuts TV-style ratings with Nielsen deal

Snapchat has struck a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. Full story...

26/01/2017

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news)

Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report. Full story...

26/01/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. Full story...

26/01/2017

Android starts testing ‘Instant Apps’: BuzzFeed, Periscope, Viki and Wish

Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go. Full story...

26/01/2017

Are you a strategic, specialised and creative marketing professional? So is everyone else

LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”. Full story...

26/01/2017

Top 5 most engaging movies on Facebook in 2016

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? Full story...

27/01/2017

UK adspend up 4.2% after Brexit vote

UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research. Full story...

27/01/2017

Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration

President Obama was over twice as popular as President Trump on Instagram during last week’s inauguration, data from Instagram analytics platform Iconosquare reveals. Full story...

27/01/2017

Acquia to power Virgin Sport online festival platform

Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform. Full story...

27/01/2017

Asda debuts Walmart Exchange ad platform in the UK

Walmart has extended its private ad exchange, dubbed "Walmart Exchange", to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads. Full story...

30/01/2017

Path to purchase: 7 interactions "before purchase produces optimum online sale"

Online shopping journeys with seven interactions produce the healthiest sale, according to new research. Full story...

30/01/2017

Marketing luxury goods to China: High street lags behind online experience

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report. Full story...

30/01/2017

Google: How we fought bad ads, sites and scammers in 2016

Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online. Full story...

30/01/2017

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]

With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app's big year ahead... Full story...

31/01/2017

UK beats US and Europe for Christmas 2016 mobile spend

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device. Full story...

31/01/2017

Alibaba in $2.6bn bid for Chinese mall operator Intime

Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street. Full story...

31/01/2017

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud. Full story...

31/01/2017

Asda cuts food waste with supplier matchmaking app

UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped. Full story...

31/01/2017

4 global search trends: US paid search reverses downward trend to rise 15%

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research. Full story...

31/01/2017

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