Google now shows recipe options on food searches

03/01/2017

Google has updated its search engine to display suggestions for recipes when users search for types of food.

google%20recipe.jpg

The changes are part of Google's “knowledge graph”, a two-year old feature designed to help users find better results for their searches straight from search itself.

With the new food feature, users will now see a carousel of cards at the top of the display with recipe suggestions.

When a user clicks on the cards they are taken to the recipe itself, which are provided by high-profile cooking sites including AllRecipes and Food Network. Google has not said if these links are sponsored or organic.

Google is also providing filters for recipe results under the search bar, with more suggestions to refine the search.

For example, “chicken soup” provides links to “noodle soup” and “chicken noodle”.

Users can also choose a “view all” link, which will take them to a more detailed view of the recipes Google is suggesting.

At launch, the recipes are currently only available on mobile.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy