Top digital marketing data and case studies this week

19/01/2017

Here are the top digital marketing data and case studies that caught our eye.

Here are the top digital marketing data and case studies that caught our eye.

AI “has a clear link to growth in revenue”

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.

Key findings:

• AI Maturity Index reveals early adopters already reaping rewards
• AI adopters expect 39 percent revenue rise by 2020
• 80 percent of AI adopters replacing roles will retain and retrain employees

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The top 20 branded Facebook live videos of 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.

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Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.

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Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

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Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.

72% of marketers put data analysis ahead of social media skills

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.

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Top 5 marketing-related searches of the year

With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.

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Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities

There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.

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Top 10 branded Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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