Top digital marketing data and case studies this week

02/02/2017

Here are the top digital marketing data and case studies that caught our eye.

Path to purchase: 7 interactions "before purchase produces optimum online sale"

Online shopping journeys with seven interactions produce the healthiest sale, according to new research.

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76% of marketers say ad-blocking will be good for the industry

Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.

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Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump

Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.

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UK beats US and Europe for Christmas 2016 mobile spend

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.

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Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.

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Google removed 1.7bn ‘bad ads’ in 2016 (including fake news)

Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

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Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]

With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app's big year ahead...

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CASE STUDIES

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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Social media case study in China: KLM takes Miffy on world tour

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

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