Valentine's day: Top 10 brands on social media

14/02/2017

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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In the run up to Valentine’s Day, it’s estimated that 70% of Brits will spend around £50 each on presents for loved ones.

With this in mind, February 14th is an important post-Christmas sales peak for many brands and retailers, marking an opportunity for marketers to boost sales and drive brand awareness.

Socialbakers has analysed which brands received the most love on social media, and who nailed Valentine’s Day 2017 with campaigns that drove high engagement – please see below for details:

Top 10 Facebook posts

1. Kylie Cosmetics - 746,721 interactions

2. Jetstar Asia - 206,822 interactions

3. INTIMISSIMI - 116,505 interactions

4. Victoria's Secret – 111,119 interactions

5. Fentimans Ltd - 78,486 interactions


6. Andrew Christian - 65,659 interactions

7. SWAROVSKI – 55,366 interactions

8. B&M Stores – 46,277 interactions

9. PANDORA – 33,288 interactions

10. Tissot – 29,043 interactions

Top 10 Twitter posts

1. Kylie Cosmetics – 131,123 interactions

2. Godiva Chocolates UK – 15,531 interactions

3. Victoria's Secret - 15,282 interactions

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