Valentine’s Day: Which country is the least romantic?


Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.


According to analysis of 2016 Waze navigation data from 2016 to flower shops (not including petrol stations) the most romantic country was the US where navigations on Valentine’s Day were up by 3.3x. France came second with an increase in navigations of 47% and UK bagged third place with an increase of only 31%.

In the UK, there was an almost equal spike in flower shop navigations a week after Valentine’s Day, possibly due to men trying to make amends or avoiding the love holiday’s premium prices hikes.

Either way, flower shops should get ready for another bumper day.


Responding to the Waze findings, Finlay Clark, UK head of Waze says: “It might be not being a surprise that our French counterparts put us to shame in the romance department. However, this Valentine’s Day analysis shows the Americans to be the true (rose) thorn in our side, subjecting us to third place.

“Collecting vast amounts of data from drivers around the world can be a particularly useful way for brands to target and showcase national consumer habits. And when it comes to Valentine’s Day flower shopping this year, Waze urges Britain to get into the spirit. Surely we should be able to do just as well as, if not better than, couples in the States!”


<< Back to today’s Digital Intelligence news

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy