Sony creates interactive “Trainspotting” guide to Edinburgh

26/05/2017

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

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The site, created by content monetisation agency 8 Million Stories takes users through key locations from the film, allowing access to bonus material and exclusive content, all adapted to each of the key characters from the film.

With the majority of production for the film taking place on the streets of Edinburgh, The Alternative Guide to Edinburgh takes users through key locations from the film, as well as allowing access to bonus material and exclusive content, including never-seen-before clips and interviews with the cast. The digital journey is adapted to each of the key characters from the film, with fans able to experience particular spots through the eyes of Renton, Begbie, Sick Boy and Spud, allowing a fully engaging experience with the film and the city.

The release of T2 Trainspotting arrives 22 years after the original, and with The Alternative Guide to Edinburgh, 8MS captures the renowned style of the film, incorporating the well-known quotes and moments, interwoven with the backdrop of old and new Edinburgh.

Neil Rodwell, Head of Product Marketing at Sony Pictures Home Entertainment, said, “When it came to launching T2 Trainspotting, 8 Million Stories was the perfect fit. We’d been admirers of 8MS and its work with brands in the entertainment industry, and were excited to see what it could do for us – and weren’t disappointed. The T2 Trainspotting Alternative Guide to Edinburgh perfectly encapsulates the humour and mood of the film, and celebrates the legacy of Trainspotting.”

Robin Richmond, Managing Director at 8MS, said, “T2 Trainspotting has such a unique style of dark humour and a melancholic tone that fans are passionate about, and we were determined to convey the essence of the film within this project. Both the Trainspotting films are very close to our hearts and The Alternative Guide to Edinburgh was such a fun project for the team to be part of.

The Alternative Guide to Edinburgh can be viewed by visiting www.t2gu

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