May Vs. Corbyn: Who is the most searched for UK politician?

07/06/2017

Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.

Captify, which analyses 33bn searches a month, also found that The Labour party were also the most searched political party in the UK last week, followed by UKIP.

Key findings:


  • For the month of May, Labour was the most searched for party, accounting for 54% of all online searches for UK political parties, followed by

  • The Conservatives (39%) and The Liberal Democrats (7%)

  • 94% of online searches for Theresa May in the same month were negative, versus 68.6% of searches for Jeremy Corbyn being positive

  • Labour’s manifesto was the most searched for online since the election was called

Captify analysed  33 billion online monthly searches found that from the 25th May until the 31st May 2017:

Labour leader Jeremy Corbyn was the most search political leader online in the UK, accounting for 50.27% of all searches in Britain
Prime Minister and The Conservatives leader Theresa May was the second most searched for, accounting for 36.14% of all searches.

The full table is below:


  • Jeremy Corbyn, Labour- 50.27%

  • Theresa May, Conservatives- 36.14%

  • Nicola Sturgeon, Scottish National Party - 7.50%

  • Tim Farron, The Liberal Democrats - 2.75%

  • Paul Nuttall, UK Independence Party - 1.94%

  • Caroline Lucas, The Green Party - 1.40%


Overall for the month of May, 94% of online searches for Theresa May were negative (versus 6% positive). This was contrasted by 68.6% of searches for Jeremy Corbyn being positive (versus 31.4% negative)

In addition to this, during the same time period Captify measured which political party was the most searched and discovered that:

Labour once more came out on top, accounting for 40.5% of all online searches in the UK.
The full table is below:


  • Labour (40.5%)

  • UKIP (19.6%)

  • The Conservatives (17.2%)

  • The SNP (11.6%)

  • The Greens (7.3%)

  • The Liberal Democrats (3.8%)


Finally, Captify also measured which were the most researched political party manifestos since the election was called. It found that the public searched the most online Labour’s manifesto (53.99% of all searches), followed by The Conservatives (40.43%), The Liberal Democrats (4.8%), UKIP (0.32%), The SNP (0.25) and The Green Party (0.20%).

Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.

Source: http://www.captify.co.uk/

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