Samsung in VR partnership with BuzzFeed and NowThis


Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across social media platforms including Facebook and YouTube. These partnerships will result in more than 140 pieces of content and reach over 300 million consumers.

BuzzFeed and NowThis will offer viewers “snackable” content such as how-to’s, live 360-degree moments and breaking news worldwide.

BuzzFeed will push virality to new heights by taking viewers on journeys through new cultures with BuzzFeed News around the world, as well as everyday experiences that are true to BuzzFeed’s style. NowThis will immerse viewers in 360-degree cityscapes and provide exclusive access to new places and ancient traditions from the comfort of their own home.

“Our 360-degree and virtual reality technologies enable more interactive storytelling to help consumers gain a deeper understanding of the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “These partnerships are a testament to our dedication to reimagining the way moments are captured and shared, and making these immersive experiences accessible to more consumers.”

Samsung builds on its continued efforts to shape a new era of journalism and content consumption by giving viewers access to news and content from all angles. Through partnerships and collaborations, Samsung hopes to inspire Millennials and Generation Z to contribute, create and share their own 360-degree videos and experiences.

“We’re excited to partner with Samsung to give our audience engaging, social 360-degree video content,” said Matthew Henick, Head of Development, BuzzFeed. “Samsung’s 360-degree technology will enable BuzzFeed to use our ‘test and learn’ strategy to unlock new kinds of shareable content, while learning more about how audiences are consuming and using it.”

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