The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

27/06/2017

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

cmos-miost.jpg

The 2017 ranking reflects some of the most creative, forward-thinking marketers who are no longer just the branding arm of the business -- they’re the driver of company-wide transformation.

Forbes partnered with Sprinklr and Linkedin to build the list of Top 50 CMOs using an extensive data-driven analysis that measured performance in a number of ways, including social engagement/mentions and industry/internal influence between January 1, 2016 and February 1, 2017.

The top ten are:

1. Keith Weed @ Unilever
2. Antonio Lucio @ HP Inc.
3. Phil Schiller @ Apple
4. Linda Boff @ GE
5. Leslie Berland @ Twitter
6. Marc Mathieu @ Samsung Electronics America
7. Musa Tariq @ Ford Motor Company
8. Jonathan Mildenhall @ Airbnb
9. Raja Rajamannar @ Mastercard
10. Karen Walker @ Cisco

Image source: Forbes report in partnership with Sprinklr and LinkedIn

Along with an instructive look at what brought these 50 CMOs to the top, the report examines:

• How are Top CMOs fostering deeper levels of engagement with their customers?
• How are they contributing to the transformation of their entire enterprise?
• How are they advancing their brand and contributing to broader industry trends?
• How are they impacting their company’s financial performance?

Image source: Forbes report in partnership with Sprinklr and LinkedIn

Download the full report here

<< Back to today’s Digital Intelligence news

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy