Rise of live streaming: Middle East and Africa leads the way in global stats

31/08/2017

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.

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The statistics, from Global Web Index, indicates that 28% of internet users who have watched a live stream on Facebook, Twitter or Instagram, up from 20% in Q3 2016.

The consistent quarter-on-quarter rises here, alongside the vast investment that these networks have committed to live streaming, suggest that we will only see engagement increase in the future.

The opportunity for brands is apparent here. As ad-blocking continues to grow in popularity, across both desktops and mobiles.

Source: Global Web Index

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