Facebook takes on Snapchat with addictive messaging “Streaks”

28/11/2017

Facebook is working on a feature similar to Snapchat's "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days.

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Snapchat's "Streaks" feature has become popular as it appeals to a young audience.

The platform uses the feature to encourage its users to send more snaps, and even warns friends when a "Snapstreak" is about to expire.

If Facebook is preparing to clone this, then don't be surprised to see it show up in Instagram and WhatsApp, according to The Verge.

The new Messenger feature prompts users to “keep your streak going” when they contact friends and displays a counter for the number of consecutive days they have been in touch.

"For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting", a spokesperson told Mashable.

"We're interested to see if people enjoy this insight, but we don't have any additional information to share at this time."

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