How to reach Chinese online shoppers this Singles’ Day

07/11/2017

With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.

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Not only are Chinese Online Shoppers 69% more likely than the global average to be shopping via their mobile, there’s also over a third who are researching products via mobile apps, according to Global Web Index.

Mobile apps are a more important product research channel than the brand/product sites – with WeChat likely to have a big role to play here. A mobile-first strategy is a complete essential for engaging these consumers, then.

The key aspect of Singles’ Day – discounts and special deals – also matches with these digital consumers’ primary purchase drivers.

Over half say free delivery encourages them to complete a purchase online, while discounts/coupons are the second most-important influence on purchase decisions.

Source: Global Web Index

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