San Miguel sponsors eSports team Heretics

27/11/2017

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.

heretics.jpg

The deal marks the first European beer producer to enter esports.

San Miguel announced the agreement by uploading a video on social media, with the motto “we are dreaming of a new challenge. It’s our time to be the protagonists”, setting the tone.

Miguel Cabrero, San Miguel’s marketing director, said: “It’s always our desire to explore, and that led to this agreement. Our brand becomes once again a pioneer, this time in entering the esports world. We now want to spread the joy of exploring and sharing.”

Team Heretics is a Spanish eSports organization founded in August 2016 by the youtube user Jorge 'Goorgo' Orejudo. They first entered the League of Legends scene in January 2017.

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