Digital Intelligence

December 2017 archives | Track topics, trends and brands


<< November 2017 archives  |  

Disney to buy Fox: Ready for a Netflix showdown?

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

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14/12/2017  |  Full story...

Pinterest 100: The top trends to try in 2018

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets.

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14/12/2017  |  Full story...

Age of all powerful ad agencies is ending- report

The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.

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14/12/2017  |  Full story...

Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

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14/12/2017  |  Full story...

Despite digital demands, shoppers still value traditional in-store customer service

Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.

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14/12/2017  |  Full story...

Programmatic display adspend continues to grow in the UK

Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.

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13/12/2017  |  Full story...

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

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13/12/2017  |  Full story...

42% of brand websites are still not GDPR compliant

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.

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13/12/2017  |  Full story...

eCommerce revenues rose 3,800% on Black Friday

Online retailers coped with 10,000 queries per second and enjoyed 100% service availability on retail’s most demanding day, according to new research.

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13/12/2017  |  Full story...

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

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13/12/2017  |  Full story...

Top tech trends of 2018: Huawei reveals its predictions

Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.

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12/12/2017  |  Full story...

GDPR warning: 78% of consumers have recently been contacted by a business without their consent

The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.

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12/12/2017  |  Full story...

Spotify and Tencent Music team up with joint stake

Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm's expected stock market listing next year.

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12/12/2017  |  Full story...

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

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12/12/2017  |  Full story...

10 ecommerce trends to watch in 2018 [INFOGRAPHIC]

As we enter 2018, this new infographic outlines the most relevant and exciting trends in the e-commerce world.

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11/12/2017  |  Full story...

Five workplace trends businesses should look out for in 2018

2017 has been a year full of technology advancements from the rise of the virtual assistant to the growing use of smart devices leaving many workplaces in the midst of a transformation that will only keep gaining momentum over the next year.

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11/12/2017  |  Full story...

Apple to buy Shazam for $560m?

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.

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11/12/2017  |  Full story...

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

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11/12/2017  |  Full story...

eBay trends: Men steal a march on ‘December detox’, starting this weekend

Brands and sellers should prepare for the ‘December detox’ that’s set to sweep the nation this weekend, as partied-out Brits make an early switch from celebrating to self-improvement – with men leading the charge.

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08/12/2017  |  Full story...

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.

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08/12/2017  |  Full story...

Star Wars attracting new female audience with Rey and Jyn

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off - research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.

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08/12/2017  |  Full story...

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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08/12/2017  |  Full story...

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

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07/12/2017  |  Full story...

Denmark ‘has highest smartphone penetration rate in the world’

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

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07/12/2017  |  Full story...

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.

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07/12/2017  |  Full story...

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies.

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06/12/2017  |  Full story...

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

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05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...

10 hacks that rocked the business world in 2017

2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.

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05/12/2017  |  Full story...

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

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04/12/2017  |  Full story...

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.

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01/12/2017  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

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01/12/2017  |  Full story...

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