Google adds lead generation to voice services

07/12/2017

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

google%20vc.jpg

Initial partners include local home service providers including HomeAdvisor and Porch.

Under the new schemeusers can ask for contractors, buy saying phrases such as “Ok Google find me a plumber”.

That initiates a structured interaction which generates a lead or contact with a local service provider.

In the case of IAC-owned HomeAdvisor, which now also owns Angie’s List, users can ask to be connected by phone at the end of the process to a contractor or receive a list of relevant, pre-screened contractors.



In the US, this feature will start rolling out over this week. It is unclear when Google will launch the service overseas.

Read the full blog post here

<< Back to today’s Digital Intelligence news

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy