Sprinklr debuts new Reddit listening tool for brands

08/12/2017

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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The new tool will also let brands send and receive private messages and publish to any subreddit all within Sprinklr’s platform.

Global companies can now use Sprinklr to listen to what customers are saying, analyze trending topics and manage Reddit customer care directly through the Sprinklr platform.

Reddit, dubbed “the front page of the internet,” is the home to the most authentic conversations online. It’s the 5th largest website in the U.S. with more than 330M monthly active users, 138K active communities, and user-generated conversations. With this reach, user base and diversity of conversation, Reddit is where trends originate and spread to other social channels and the mainstream media.

Previously, brands had to engage on Reddit natively, creating a disconnected process for maintaining customer experience strategies and managing crisis response. Now, with access to Reddit via Sprinklr, brands can engage with Reddit users directly from the Sprinklr platform and access current and historical Reddit data to enable communication, inform decision-making and analyze brand sentiment.

“As home to the most diverse and authentic conversations on the internet, Reddit is a trove of consumer insights and an increasingly valuable component of any brand’s social and engagement strategy,” says Alex Riccomini, director of business development and media partnerships at Reddit. “We’re excited to partner with Sprinklr to offer their users access to business-impacting monitoring, tracking and engagement functionality for the Reddit community.”

“This integration takes a process that was previously time consuming and siloed – accessing Reddit data, sending Reddit messages and publishing to subreddits – and simplifies it so companies can centralize customer engagements across social media channels on one platform,” said Elizabeth Closmore, VP of Product Evangelism and Partnerships, Sprinklr. “We’re looking forward to supporting Reddit as it increasingly becomes an invaluable channel for brands to reach, engage and listen to their customers.”

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