Digital Intelligence

2018 archives | Track topics, trends and brands


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Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop. Full story...

03/12/2018

Huawei Cloud debuts global blockchain service for businesses

Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year. Full story...

03/12/2018

6 in 10 UK firms plan £100k digital transformation projects soon

Six in ten UK businesses plan on spending more than £100k on digital transformation in the next two years as 69% admit they won’t survive unless they embrace digital transformation, according to new research. Full story...

03/12/2018

Disney and Google expand strategic relationship

Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform. Full story...

03/12/2018

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey. Full story...

04/12/2018

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals. Full story...

04/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves). Full story...

04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle. Full story...

04/12/2018

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce. Full story...

04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date. Full story...

04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street. Full story...

04/12/2018

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim. Full story...

04/12/2018

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel. Full story...

04/12/2018

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle. Full story...

04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a Full story...

04/12/2018

Viral of the year: Alexa loses her voice (and gets celebrity ones)

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities. Full story...

04/12/2018

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns. Full story...

04/12/2018

Half of business leaders ‘don’t have a marketing attribution model’

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data. Full story...

04/12/2018

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users - both free Full story...

04/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around Full story...

05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a Full story...

05/12/2018

Marketers not “putting their money where their mouth is” when it comes to data sharing

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research. Full story...

06/12/2018

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests. Full story...

06/12/2018

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report. Full story...

06/12/2018

Gen Z ‘motivated by job satisfaction more than money’

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research. Full story...

06/12/2018

Social and Shopping: Can Instagram Expect a Christmas Surge?

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have Full story...

07/12/2018

The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research. Full story...

07/12/2018

Amazon 'has become it's own search engine': More shoppers start journey on retailer's site

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research. Full story...

10/12/2018

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data. Full story...

10/12/2018

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets. Full story...

10/12/2018

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research. Full story...

10/12/2018

Sony launches ‘Instagrammable’ music pop up in New York

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalised song based on the beat of your heart. Full story...

11/12/2018

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new Full story...

11/12/2018

Germany: Digital video growing faster than expected

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population. Full story...

11/12/2018

Artificial intelligence will not be mainstream in marketing until 2021

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver. Full story...

11/12/2018

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day. Full story...

12/12/2018

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor. Full story...

12/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history. Full story...

12/12/2018

Dancing Russian robot unmasked as a ‘person in a suit’

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit. Full story...

13/12/2018

IAB Europe launches Connected TV White Paper

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe. Full story...

13/12/2018

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen. Full story...

13/12/2018

Augmented reality trends for 2019

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019. Full story...

13/12/2018

Top 20 TV programmes for tweets: Love Island beats politics

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes. Full story...

13/12/2018

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this Full story...

14/12/2018

YouTubers, not friends, are driving kids Christmas wish lists

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it. Full story...

17/12/2018

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise. Full story...

17/12/2018

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic. Full story...

17/12/2018

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year. Full story...

18/12/2018

Twitter forced to reveal identity of parody Wetherspoon's account after court order

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts. Full story...

18/12/2018

ASOS in suprise sales warning ahead of Christmas

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a "significant deterioration" in sales growth. Full story...

18/12/2018

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes Full story...

19/12/2018

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report. Full story...

20/12/2018

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey. Full story...

01/11/2018

Facebook user numbers and profits grow despite security costs

Facebook's third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year. Full story...

01/11/2018

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study. Full story...

01/11/2018

New FC Barcelona chatbot takes football fans to the training ground

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app. Full story...

01/11/2018

European advertising trends: AI adoption set to boom as brands look to get personal

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR. Full story...

02/11/2018

Most CIOs fear IoT performance problems could damage revenues

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research. Full story...

02/11/2018

Argos and John Lewis lists boost Christmas toy Google searches 760%

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research. Full story...

02/11/2018

Singles Day: UK marketers missing a global opportunity

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research. Full story...

02/11/2018

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study. Full story...

02/11/2018

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate. Full story...

05/11/2018

Germany lags behind in mobile payment usage

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards. Full story...

05/11/2018

Facebook sorry for “white supremacists” user ad category

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience. Full story...

05/11/2018

US Midterms: right-wing audiences engage more with news apps

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research. Full story...

06/11/2018

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common. Full story...

06/11/2018

LinkedIn revamps ad tools with forecasting and live previews

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact. Full story...

06/11/2018

Will IoT and social overtake TV and radio for news consumption?

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research. Full story...

06/11/2018

New AOP tool helps publishers verify cookie tracking tech compliance

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust. Full story...

06/11/2018

World transport trends: Self-driving trucks to drive future freight

Technology and automation will define the future of road transport but significant obstacles stand in the way, such as trade wars and Brexit, according to new research. Full story...

06/11/2018

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year. Full story...

07/11/2018

40% of consumers ‘struggle to differentiate between brands’ when shopping online

While online sales continue to grow, people still find the digital shopping experience lacking - with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research. Full story...

07/11/2018

70% of consumers have yet to act on voice search results alone

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research. Full story...

08/11/2018

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

IKEA has implemented ContentSquare's digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers' online behaviour, as part of the business' growth and customer strategy plan for 2019. Full story...

08/11/2018

How businesses collect mobile app reviews

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research. Full story...

08/11/2018

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes. Full story...

08/11/2018

Pinterest expands Promoted Pins to France

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program. Full story...

08/11/2018

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts

Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research. Full story...

08/11/2018

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online. Full story...

09/11/2018

Samsung reveals its first foldable smartphone

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco. Full story...

09/11/2018

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said. Full story...

09/11/2018

Visa runs first ever UK Christmas TV advert

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas. Full story...

09/11/2018

Sri Lanka launches new tourism drive and online campaign

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”. Full story...

09/11/2018

Brands not really listening to the ‘Voice of the Customer’

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research. Full story...

09/11/2018

Singles' Day sales growth slows amid US-China trade tensions

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions. Full story...

12/11/2018

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers. Full story...

12/11/2018

The 6 sins of the digital age: Hate, addiction and misinformation top list

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study. Full story...

12/11/2018

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. Full story...

12/11/2018

Massive ‘experience expectation gap’ between UK marketers and consumers

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research. Full story...

12/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research. Full story...

13/11/2018

Almost half of Brits ‘to buy from Amazon this Black Friday’

Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey. Full story...

13/11/2018

Oath rolls out audio-based programmatic ad platform worldwide

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services. Full story...

13/11/2018

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits'

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK. Full story...

13/11/2018

Berocca launches branded TV content with Channel 4 partnership

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign. Full story...

13/11/2018

Custom KPIs ‘used by nearly 9 in 10 marketers’

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research. Full story...

13/11/2018

People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly. Full story...

14/11/2018

5 learning trends for 2019: AR, bite-sized and community approaches to grow

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 Full story...

14/11/2018

The sound of marketing: New report highlights use of audio as creative resource

Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways Full story...

14/11/2018

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research. Full story...

14/11/2018

John Lewis changes tune with Elton John Christmas ad

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music. Full story...

15/11/2018

eBay builds own ad tech platform to boost advertising relevance

Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so. Full story...

15/11/2018

Local market expertise forgotten in international marketing

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research. Full story...

15/11/2018

The psychology of shopping: Three new consumer trends shaping retail

'Self-care shoppers', 'virtuous circlers' and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers. Full story...

16/11/2018

Black Friday moves beyond discounted tech products

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new Full story...

16/11/2018

Top 10 most valuable US brands: Apple pips Google as Netflix rises up ranks

Apple has overtaken Google at the most valuable brand in the US, despite its recent share price dip, according to a new report. Full story...

19/11/2018

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’

How much should you spend on a video ad production? A new experiment pitted three ads against each other to discover the optimal amount to spend on filming a video. Full story...

20/11/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials. Full story...

20/11/2018

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby. Full story...

20/11/2018

Instagram to remove fake likes and comments

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike. Full story...

20/11/2018

Top 10 European cities for AI development

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research. Full story...

20/11/2018

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Full story...

20/11/2018

Online purchase experience is worse at Christmas, say British shoppers

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab. Full story...

22/11/2018

Most marketers claim creativity ‘harmed by digital advertising growth’

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey. Full story...

22/11/2018

Businesses lack skills to make full use of ‘Big Data Boom’

Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research. Full story...

22/11/2018

ASA gender stereotyping ban: Marketers embracing more diversity in images

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research. Full story...

22/11/2018

Black Friday winners and losers: Apple slips as PS4 dominates

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday. Full story...

23/11/2018

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year. Full story...

23/11/2018

Black Friday: Young, well-paid urbanites fuel retail extravaganza

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data. Full story...

23/11/2018

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year. Full story...

23/11/2018

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research. Full story...

23/11/2018

Bitcoin loses third of its value in its week as regulation hits

Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure. Full story...

23/11/2018

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities. Full story...

26/11/2018

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research. Full story...

26/11/2018

VIDEO BLOG: Why the online retail post-purchase experience matters

Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales. Full story...

26/11/2018

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report. Full story...

26/11/2018

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

With Black Friday over for another year, which brands created most social media buzz around its sales? Full story...

27/11/2018

Black Friday foot traffic falls in US (but online breaks records)

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records. Full story...

27/11/2018

60% of searches for Black Friday sales ‘made on Thursday night’

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research. Full story...

27/11/2018

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today. Full story...

27/11/2018

Top 25 voices on LinkedIn

LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries. Full story...

27/11/2018

Marie Claire launches ’Edit’ shopping platform

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit. Full story...

27/11/2018

GDPR: Only 5% of European users refuse cookies used for personalised advertising

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data. Full story...

27/11/2018

Doodle 1:1 scheduling feature tackles ‘wasted minutes’ arranging meetings

Online scheduling tool Doodle has launched Doodle 1:1, allowing users to easily schedule one on one meetings in just two steps. Full story...

27/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube. Full story...

29/11/2018

Early 'Blackvember' campaigns pull Black Friday online spend down

£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers. Full story...

29/11/2018

Mickey Mouse gets 360 VR game for 90th birthday

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary. Full story...

29/11/2018

YouTube launches ‘Pods’: Skippable back-back video ads

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back. Full story...

29/11/2018

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Full story...

29/11/2018

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research. Full story...

29/11/2018

Trust and technology: the secrets to sales success

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research. Full story...

30/11/2018

UK adspend to surpass £20bn for first time in 2019

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print. Full story...

30/11/2018

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry. Full story...

30/11/2018

Design trends: Shutterstock reveals most popular colours worldwide

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world. Full story...

30/11/2018

Mobile Phones ‘driving 56% of festive online fashion sales’

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research. Full story...

30/11/2018

Wochit and Getty Images offer creative commercial content to marketers

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across Full story...

30/11/2018

Social media influence remains high, but shoppers are wary of social commerce

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer Full story...

30/11/2018

Facebook rolls out ads in ‘Stories’ format worldwide

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally. Full story...

02/10/2018

Instagram founders step down

The co-founders of Instagram have announced they are quitting the social media company. Full story...

02/10/2018

Top ecommerce fashion sites in 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year. Full story...

02/10/2018

Data fail: Conservative Conference app exposes MPs' phone numbers

A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details. Full story...

02/10/2018

Snapchat rolls out new phase of ‘shoppable ads’

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network. Full story...

02/10/2018

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data. Full story...

03/10/2018

Bezos’ billions: How has the Amazon tycoon invested his money? [INFOGRAPGHIC]

Jeff Bezos is the richest man in the world, but his massive fortune extends well beyond Amazon. This new infographic looks at how the entrepreneur has chosen to invest his wealth. Full story...

03/10/2018

Manufacturing sector ‘falling behind in marketing efforts’

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey. Full story...

03/10/2018

SEO enters the mainstream: key factor for most marketing strategies

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research. Full story...

03/10/2018

Tech investment ‘crucial to business survival over next 5 years’

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research. Full story...

03/10/2018

The rise of esports: Is it ready for the mainstream?

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in Full story...

04/10/2018

Most sports and fitness wear brands 'have used social media influencers'

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this. Full story...

04/10/2018

New tech, new dangers? Drivers concerned about car-hacking

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers. Full story...

04/10/2018

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager. Full story...

04/10/2018

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform. Full story...

04/10/2018

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey. Full story...

04/10/2018

The price of slow tech roll-outs: Staff held back by legacy technology

Organisations’ fears that inability to deliver an agile workspace will have a significant impact on their business competitiveness and ability to attract and retain staff, according to new research. Full story...

05/10/2018

Kids prefer mobiles and tablets to holidays, toys and pets

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do Full story...

05/10/2018

UK has second largest smart home market in Europe

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research. Full story...

05/10/2018

Brexit and the UK consumer: How will it change marketing?

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society -- and how that impacts the marketing industry. Full story...

05/10/2018

Premium video growth outstrips digital programmatic trend in Europe

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research. Full story...

05/10/2018

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging Full story...

05/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns. Full story...

08/10/2018

Would you give your delivery driver you house keys? Waitrose trials in-home delivery

Waitrose has unveiled trial plans to allow for in-home delivery, letting delivery drivers to stock people’s fridges and food cupboards while they’re out. Full story...

08/10/2018

New ad shows dogs can help ease transition for students

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students. Full story...

08/10/2018

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research. Full story...

08/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids. Full story...

08/10/2018

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

The UK's High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole. Full story...

09/10/2018

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly. Full story...

09/10/2018

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe. Full story...

09/10/2018

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research. Full story...

09/10/2018

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR. Full story...

09/10/2018

Tumblr AR art exhibition tackles mental health perceptions

Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health. Full story...

10/10/2018

Privacy trends: People 'less likely to protect their phones than computers'

Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research. Full story...

10/10/2018

Google+ RIP: Social network to close after users' data left exposed

Google is closing its flagship social network Google+ after data from up to 500,000 users was left exposed by a bug. Full story...

10/10/2018

69% of consumers believe technology will help build stronger relationships with retailers

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research. Full story...

10/10/2018

Angry Birds goes AR: Rovio working on new app game

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands. Full story...

10/10/2018

The 8 worst business decisions ever made

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history. Full story...

10/10/2018

Google Pixel 3 event: The 5 big product launches

This week, Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements. Full story...

11/10/2018

Data fail: Marketers not effectively integrating data for insights

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey. Full story...

11/10/2018

Yahoo takes on Slack with group chat app Yahoo Together

Yahoo has launched a new messaging app, called Yahoo Together, just a few months after closing its legacy IM platform. Full story...

11/10/2018

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research. Full story...

12/10/2018

German ad spend trends: TV falls below 25% as digital soars ahead

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data. Full story...

12/10/2018

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide 'Enki'. Full story...

12/10/2018

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures. Full story...

12/10/2018

American Express strikes partnership with digital lender ezbob

Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers access to finance via a digital channel. Full story...

15/10/2018

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research. Full story...

15/10/2018

Search trends: Most popular car brands in the world

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands Full story...

15/10/2018

What is Big Data? [VIDEO]

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together  to make decisions. This video from Whishworks offers a guide to Full story...

15/10/2018

Brits want to be their own boss: a quarter of UK adults have ambitions to start a business

With more than half a million new businesses being created across the country each year, Studio Graphene has commissioned an independent survey among over 2,000 UK adults to find out just how many people harbour ambitions to start their own company. Full story...

15/10/2018

Death of the desktop? Just 42% of workers now use a desktop computer

Just 42% of UK workers now use a desktop computer in the office, with a fifth of workers believing desktop PC's make today's offices look dated and out of touch, according to new research. Full story...

16/10/2018

Fashion sizing software EyeFitU launches B2B platform

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online. Full story...

16/10/2018

37% of business leaders ‘don't know what they are spending their marketing budgets on’

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey. Full story...

16/10/2018

Huawei takes on Samsung and Apple with AI-centric phone

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets? Full story...

17/10/2018

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently. Full story...

17/10/2018

Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research. Full story...

17/10/2018

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey. Full story...

18/10/2018

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research. Full story...

18/10/2018

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research. Full story...

18/10/2018

Consumers ‘comfortable with AI in exchange for a better experience’

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research. Full story...

18/10/2018

Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations. Full story...

18/10/2018

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform. Full story...

19/10/2018

NatWest campaign highlights inspirational female business owners

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful Full story...

19/10/2018

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year. Full story...

19/10/2018

Most marketers say walled gardens are major block to improving first-party data

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research. Full story...

19/10/2018

Consumers to spend nearly £2.5bn in online purchases on Black Friday

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. Full story...

19/10/2018

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences. Full story...

19/10/2018

Education trends: Digital skills gap ‘still a threat to UK growth’

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to Full story...

19/10/2018

Facebook cracks down ‘clickbait’ ads

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information. Full story...

22/10/2018

Instagram ad spend growing 3 times faster than Facebook- report

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research. Full story...

22/10/2018

Facebook hires Nick Clegg to lead news team

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year. Full story...

22/10/2018

Spotify’s ‘creepy’ video ad banned for scaring children

A Spotify ad that mimicked horror film has been banned for "unjustifiably" distressing children. Full story...

22/10/2018

eBay buys Motors.co.uk to take on AutoTrader

eBay is buying online car marketplace Motors.co.uk from Cox Automotive, in a bid to take on the likes of AutoTrader in the UK. Full story...

23/10/2018

Omnicom overtakes WPP as world's most valuable ad firm

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom. Full story...

23/10/2018

Addison Lee to launch self-driving taxis in London by 2021

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021. Full story...

23/10/2018

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region. Full story...

23/10/2018

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report. Full story...

24/10/2018

Lufthansa and IBM team up for AI-powered ad campaign

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. Full story...

24/10/2018

Marketing the family firm: Living up to shoppers’ expectations

Almost half (46%) of consumers are more likely to buy from a company which markets itself as a family firm, than one which doesn’t, according to new research. Full story...

24/10/2018

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms Full story...

24/10/2018

UK and US trade bodies unite to fight ad fraud

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019. Full story...

24/10/2018

Facebook fined £500k over Cambridge Analytica data scandal (10 minutes of its revenue)

Facebook has been fined £500,000 by a UK court over the Cambridge Analytica scandal, an amount which, based on last year’s revenue, the social network makes in less than 9 minutes of operation. Full story...

25/10/2018

Instagram overtakes Snapchat use among US teens (and marketers are following)

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research. Full story...

25/10/2018

Taboola partners smartphone maker vivo to bring mobile news content to Asia

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Full story...

25/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research. Full story...

25/10/2018

Rovio sponsors Chicago Bulls for new NBA season

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.” Full story...

25/10/2018

Marketing and retail: 5 tips for closing the sales gap

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. Full story...

25/10/2018

Twitter profits beat expectations again (even as users fall)

Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts. Full story...

26/10/2018

Path to purchase: Just 13% of businesses manage customer journeys at scale

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration according to new research. Full story...

26/10/2018

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market. Full story...

26/10/2018

Social media purchases ‘to increase by 66% this Black Friday’

42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year. Full story...

26/10/2018

Merkle brings ‘people-based’ data platform DataSource to UK

Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market. Full story...

26/10/2018

Snapchat loses 2m more users (but beats sales estimates)

Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter. Full story...

29/10/2018

Ads that appear alongside offensive content ‘are seen endorsement’

Consumers are angry at brands whose ads appear near violent, negative, or otherwise "unsafe" content on the web, and are less likely to buy from them as a result, according to new research. Full story...

29/10/2018

Amazon sees record profits of $3bn (but shares fall on growth worries)

Amazon has announced a record profit for the last three months of nearly $3bn, but lower-than-expected revenue growth resulted in shares dropping 10% for the online retail giant. Full story...

29/10/2018

App marketing trends: Firms finding success in social media and third party agencies

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds. Full story...

29/10/2018

Twitter to ditch ‘likes’ to boost quality of online debate

Twitter is planning to remove the ability to "like" tweets in an attempt to improve the quality of debate on the social network. Full story...

30/10/2018

Brexit and digital marketing: What does a ‘no-deal’ mean for data?

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as Full story...

30/10/2018

eSports gets musical: Twitch unveils new tools and karaoke platform

Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform. Full story...

30/10/2018

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event'

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event. Full story...

30/10/2018

Video ‘key to Black Friday e-commerce conversions’

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Full story...

30/10/2018

Netflix tests adverts for its own shows on ‘binge watchers’

Video streaming giant Netflix is running adverts for its own content during buffering between shows. Full story...

30/10/2018

The future is female: Younger people prefer assistance from women's voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. Full story...

31/10/2018

UK skills gap: Sector vacancies outweigh student enrolments

With continuous demand for skilled employees in some of the country’s highest growth sectors, the UK skills gap is a major and well-publicised crisis that, according to a report by Open University, costs the country more than £2bn a year. Full story...

31/10/2018

Search data reveals growing business concerns over Brexit

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research. Full story...

31/10/2018

CMOs: Poor data management costing millions

Inefficient management of customer data is costing organisations millions of pounds each year according to UK CMOs. Full story...

31/10/2018

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget. Full story...

31/10/2018

Top brands unite to recruit next generation of digital pioneers

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital. Full story...

03/09/2018

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research. Full story...

03/09/2018

Emoji habits shows how Brits reacted to heatwave

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey Full story...

03/09/2018

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience. Full story...

03/09/2018

Half of UK consumers find it difficult to know which brands to trust

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust. Full story...

04/09/2018

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before. Full story...

04/09/2018

White paper: A guide to Header Bidding and Auction Dynamics

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works. Full story...

04/09/2018

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research. Full story...

04/09/2018

Brits turn to Google for advice on how to cope with the UK heatwave

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of Full story...

05/09/2018

Awin and affilinet unite under same brand as merger progresses

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin. Full story...

05/09/2018

Apple self-driving car involved in ‘minor crash’

An Apple self-driving car was involved in a crash while merging onto an expressway near the company's Silicon Valley headquarters this month. Full story...

05/09/2018

Vodafone targets business with ‘More than Mobile’ campaign

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile. Full story...

05/09/2018

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country. Full story...

06/09/2018

Over half of teens are influenced by ethics when buying a brand

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research. Full story...

06/09/2018

Angry Birds teams with Imagine Dragons for charity in-game event

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018. Full story...

06/09/2018

Ad Blocking in the UK begins to stabilise

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research. Full story...

06/09/2018

Bank of Mum & Dad: 62% of students hope parents will fork out for uni essentials

University freshers will be calling on ‘bank of mum and dad’ as they start the new semester, with 62% of students hoping their parents will cover university essentials and tech equipment, according to new research. Full story...

07/09/2018

Mobile marketers have less than six days to re-engage users before they uninstall

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research. Full story...

07/09/2018

AI to spur global economic growth- report

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report. Full story...

07/09/2018

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC. Full story...

07/09/2018

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets. Full story...

10/09/2018

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home. Full story...

10/09/2018

Online advertising whitepaper: demystifying premium video

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive. Full story...

10/09/2018

Adform expands into Asia pacific

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future. Full story...

10/09/2018

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue. Full story...

11/09/2018

Online shopping in the UK up 9% in a year

UK online shoppers make 87 per cent of their retail* purchases online, up from 80 per cent in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report. Full story...

11/09/2018

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London. Full story...

11/09/2018

The trust crisis: Most people don’t believe companies have their best interests in mind

The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research. Full story...

11/09/2018

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping. Full story...

11/09/2018

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index. Full story...

12/09/2018

Stena Line introduces first AI-assisted vessel

As a central part of Stena Line’s efforts to reduce fuel consumption and minimise environmental impact, the company is now running a pilot study where artificial intelligence technology is implemented on board vessels. Full story...

12/09/2018

Branch buys Tune to create analytics giant

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform. Full story...

12/09/2018

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research. Full story...

13/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet. Full story...

13/09/2018

Alibaba partners Mail.Ru for Russia ecommerce expansion

Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia. Full story...

14/09/2018

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone. Full story...

14/09/2018

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research. Full story...

14/09/2018

Holiday hang ups: Third of Brits getaways affected by mobile app problems

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research. Full story...

14/09/2018

UK’s SDL partners with Alibaba for web hosting service across Asia

UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets. Full story...

17/09/2018

M&S boosts customer service channels with Rant & Rave platform

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave. Full story...

17/09/2018

Most retailers feel digital transformation ‘requires a change in leadership mindset’

Speaking at Tech. brought to you by Retail Week and World Retail Congress, Colin Light, Digital Consulting Leader at PwC, reveals how leadership needs to change, and how leaders are ditching the five year plan to look to three years ahead, as Full story...

17/09/2018

Tedious online admin is costing the UK economy billions each month

Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research. Full story...

17/09/2018

AI ‘to create twice as many jobs as it destroys’

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy. Full story...

18/09/2018

The UK’s favourite events revealed: sport, music and theatre top list

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research. Full story...

18/09/2018

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research. Full story...

18/09/2018

Nearly half of businesses spend more than $500k on digital marketing

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. Full story...

18/09/2018

In case you missed it: The 10 big stories in content marketing

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands Full story...

20/09/2018

Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world's largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles. Full story...

20/09/2018

Brands ‘need to do more ads on Instagram Stories’

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research. Full story...

20/09/2018

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time. Full story...

20/09/2018

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google. Full story...

20/09/2018

Apple addresses data fears with new privacy features on iOS12

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data. Full story...

20/09/2018

Display and subscriptions continue to drive digital publishing revenue

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research. Full story...

20/09/2018

Top 10 hashtag research tools: How to make the most of your social media posts

There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter's own features to more advanced geographical and community-based services. Full story...

21/09/2018

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz. Full story...

21/09/2018

Majority of UK holiday shopping 'will occur digitally and not in-store'

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research. Full story...

21/09/2018

Amazon top ecommerce destination for UK millennials

Amazon is now the number-one online retail destination for UK millennials according to a new study. Full story...

21/09/2018

High-impact digital display ads ‘amplify standard media’

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research. Full story...

21/09/2018

The new digital persona: What online value exchange means for millennials and Gen Z

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research. Full story...

24/09/2018

1 in 3 retail businesses are still not ready for the onset 'Golden Quarter' traffic

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research. Full story...

24/09/2018

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time. Full story...

24/09/2018

International TV viewers: Marketers missing a trick with global audience

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research. Full story...

24/09/2018

Global research reveals parents’ views on how technology is impacting children under 9

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do Full story...

25/09/2018

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Full story...

25/09/2018

Content discovery ‘key to achieving customer satisfaction’

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends. Full story...

26/09/2018

UK firms struggle to support digital self service

Companies are facing increased customer demand for digital self-service options, such as chat and text message, but many are quick to add new channels of communication without first addressing internal barriers. Full story...

27/09/2018

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant. Full story...

27/09/2018

Twice as many people think content marketing is “valuable" than “unreliable"

Nearly 70% of people consider content marketing "useful and valuable," which encourages them to research and even make a purchase from a company. Full story...

28/09/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year. Full story...

01/08/2018

2018’s most innovative tech brands: Amazon tops list

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list. Full story...

01/08/2018

Five Guys uses big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations. Full story...

01/08/2018

New digital tax to save the high street?

As high business rates continue to sink many floundering High Street shops, Chancellor Hammond is pressing ahead with plans to find a ‘better way of taxing the digital economy’ to reduce online stores’ tax advantage. But a new Study by ParcelHero questions Full story...

02/08/2018

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. Full story...

02/08/2018

News app trends: Top 10 breaking news stories of 2018 (so far)

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps. Full story...

02/08/2018

Smart pets: 52% of Brits would buy tech for their pets while at work

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office. Full story...

02/08/2018

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial Full story...

03/08/2018

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships

Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive. Full story...

03/08/2018

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace. Full story...

03/08/2018

Switzerland digital trends: More than half of social network users on Instagram

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research. Full story...

03/08/2018

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year. Full story...

03/08/2018

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China. Full story...

03/08/2018

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week. Full story...

06/08/2018

Most Brits prefer to ‘self discover’ new brands rather than via advertising

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a Full story...

06/08/2018

Vue Cinema hit by backlash for online payments delay

Vue incurred a massive amount of backlash this week when, customers were entered into a queue on its website to complete transactions. Full story...

06/08/2018

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London. Full story...

07/08/2018

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success. Full story...

07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content". Full story...

07/08/2018

Apple becomes first trillion dollar US-listed company

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street's expectations. Full story...

07/08/2018

Snapchat self-serve ads pay off (despite drop in users)

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users. Full story...

08/08/2018

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs. Full story...

09/08/2018

Online streaming services soar in UK

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits. Full story...

09/08/2018

98% of leading apps ‘do not comply with GDPR’

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study. Full story...

09/08/2018

WPP's Wunderman buys Gorilla Group to boost commerce tools for clients

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group. Full story...

09/08/2018

Video viral of the week: Security team hack into family’s Alexa

As one of the most dominant smart devices on the market, do we really know what, and who, we're welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo Full story...

10/08/2018

Graduate vs. experience: The true cost of recruitment

Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources Full story...

10/08/2018

How many selfies does the average Brit take for the perfect photo?

Brits will take an average of 8 selfies to get the perfect photo before posting on social media - yet 80% will still edit and filter images to improve their appearance before sharing. Full story...

10/08/2018

Premier League marketing: Gambling firms top brands for football fans

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research. Full story...

10/08/2018

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years. Full story...

10/08/2018

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years. Full story...

10/08/2018

Love Island fuels 'fast fashion' industry growth

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data. Full story...

13/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign. Full story...

13/08/2018

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018. Full story...

13/08/2018

Back to school marketing trends: Health ‘top priority for UK parents and pupils'

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report. Full story...

13/08/2018

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research. Full story...

14/08/2018

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard. Full story...

14/08/2018

Amazon forced to ditch ‘next-day delivery’ claim?

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the Advertising Standards Authority (ASA), according to a news report. Full story...

14/08/2018

Ticketmaster clamps down on touts with Seatwave and GetMeIn closure

Ticketmaster is shutting down its secondary resale sites Seatwave and GetMeIn in a bid to combat touts selling tickets at hugely inflated prices. Full story...

14/08/2018

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research. Full story...

15/08/2018

Facebook to stream top Spanish football to Asian subcontinent

Facebook has struck a deal with Spain's La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons. Full story...

15/08/2018

Supercar top trumps: JCT600 creates online motor game for charity

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Full story...

15/08/2018

Firms ‘wasting $28m on flawed digital projects’

More than half of organisations say that a fixation on transformation is raising risk of wasteful projects, as 86 percent see next 12 months as a critical period for businesses, according to new research. Full story...

15/08/2018

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report. Full story...

16/08/2018

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report. Full story...

16/08/2018

The confirmation page is ‘most undervalued page in ecommerce’

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research. Full story...

16/08/2018

What online shoppers want: Mobile-first, connected experiences and tailored offers

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers. Full story...

16/08/2018

Social poker site KamaGames gets into blockchain

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT). Full story...

17/08/2018

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences. Full story...

17/08/2018

Most firms avoid retargeting advertising as “too intrusive”

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising. Full story...

20/08/2018

Identity fraud falls for the first time since 2014

Figures show a 5% drop in the first six months of 2018 compared to the previous year, but plastic cards and online retail accounts have seen increases, according to new research. Full story...

20/08/2018

Walmart completes FlipKart purchase: Rival Indian traders plan shutdown protest

Walmart has finalised its $16bn acquisition of Indian online retail giant FlipKart, as the US supermarket chain looks to take on Amazon in one of the largest growing markets in the world. Full story...

21/08/2018

Why Beauty Bay decided to break the web design rules

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team. Full story...

21/08/2018

Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”

The winter holiday season has already begun across the globe, with 48% of shoppers admitting that they have already started buying presents for the holidays. Full story...

21/08/2018

Most shoppers want omnichannel retail experience from high street brands

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom. Full story...

22/08/2018

Employees embrace growth of AI in the workplace

Office workers believe tech integration improves working conditions, efficiency and communication with co-workers, according to a new survey. Full story...

22/08/2018

Budgeting for Brexit: Most shoppers expect high street price surge next year

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research. Full story...

22/08/2018

The future of content marketing: VR, AR and Video

80% of people would rather watch a live video than read a blog, and voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry. Full story...

22/08/2018

White paper: Global video trends- traditional TV boosted by ‘communal experience’

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper. Full story...

22/08/2018

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths

Consumers have major concerns there will be potentially fatal consequences if and when glitches occur with the ‘Internet of Things’ devices entering our homes and lifestyles, according to new research. Full story...

22/08/2018

Spotify admits two million users blocked ads

Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company. Full story...

23/08/2018

4 in 10 brands deliver ads on unsafe sites

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research. Full story...

23/08/2018

Spotify mulls ad skip button

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads. Full story...

23/08/2018

Facebook gives every user a secret reputation score to tackle fake news

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news. Full story...

23/08/2018

Huawei and ZTE 5G technology banned in Australia

China's Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns. Full story...

24/08/2018

Facebook, Twitter and Google remove propaganda accounts

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday. Full story...

24/08/2018

Facebook bans second Cambridge psychometric quiz app

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year. Full story...

24/08/2018

Google and Urban Airship team up for super-fast mobile notifications

Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications. Full story...

24/08/2018

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine. Full story...

28/08/2018

Yandex “in talks with Russian retail stores about new smartphone launch”

Russian search giant Yandex is in talks with Russian retail stores about the sale of its rumoured smartphone, according to the newspaper Vedomosti. Full story...

28/08/2018

GDPR: Data breach complaints up 160% since new digital privacy rules

Data breach complaints have risen 160% since GDPR came into force, according to new figures. Full story...

28/08/2018

Uber partners Toyota for self-driving car development

Uber has secured $500m (£389m) of investment from Toyota as it renews efforts to build self-driving cars for its ride-hailing app, five months after a self-driving car ran over and killed a pedestrian in the US. Full story...

28/08/2018

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy. Full story...

28/08/2018

YouTube goes boxing: KSI v Logan Paul fight ends in a draw

A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw. Full story...

28/08/2018

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk. Full story...

28/08/2018

Adobe integrates email marketing tools with AI and other channels

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation. Full story...

28/08/2018

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. Full story...

29/08/2018

Vercida debuts AI powered job-matching service

Employment career website, Vercida, has announced a partnership with Irish data science firm, Opening.io, to provide a job-matching service using artificial intelligence (AI). Full story...

29/08/2018

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US. Full story...

29/08/2018

Google launches ‘Travel Trends’ to help plan holiday bookings

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations. Full story...

29/08/2018

Two years on ‘What is Brexit?’ still googled 6,800 times a month

'What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research. Full story...

30/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year. Full story...

30/08/2018

London’s first ‘crypto-only’ shop to open for one week in September

A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Full story...

31/08/2018

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy. Full story...

31/08/2018

Yandex to test self driving taxi in Russia

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis. Full story...

31/08/2018

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’. Full story...

31/08/2018

1 in 4 marketers ‘rely on their gut’ to make decisions

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research. Full story...

02/07/2018

Kroger to test self-driving delivery cars this year

Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon. Full story...

02/07/2018

Strong mobile ad growth in 27 markets across Europe

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research. Full story...

02/07/2018

Customers turning their backs on businesses with bad tech

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research. Full story...

02/07/2018

Most consumers are happy to share data (but only if the benefits are clear)

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research. Full story...

03/07/2018

Cryptocurriencies 'infuenced by emotion over economics'

Cryptocurrency prices are influenced by emotion and mood over economic factors, according to a recent study. Full story...

03/07/2018

Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’

Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS. Full story...

03/07/2018

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research. Full story...

03/07/2018

Retailers boost investment in machine learning and voice search to improve digital marketing

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research. Full story...

04/07/2018

Organisations struggle to make progress with their digital transformation investments

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research. Full story...

04/07/2018

lastminute’s Travel People in ad partnership with AccuWeather

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy. Full story...

04/07/2018

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research. Full story...

04/07/2018

Memes saved? MEPs vote to reject EU copyright law proposal

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians. Full story...

05/07/2018

Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers. Full story...

05/07/2018

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup. Full story...

05/07/2018

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts. Full story...

05/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children. Full story...

05/07/2018

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis. Full story...

06/07/2018

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists. Full story...

06/07/2018

Human nature ‘drives customer loyalty in a digital world’

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research. Full story...

06/07/2018

UK retailers spend £1.5m on failed or cancelled digital transformation projects

Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy. Full story...

06/07/2018

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France. Full story...

09/07/2018

Online travel trends: Amsterdam top search destination

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research. Full story...

09/07/2018

Email trends: Consumers opening more emails (and still clicking)

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year. Full story...

09/07/2018

Female football fandom reaches fever pitch

There is a growing female fanbase for football in the U.K. and globally, making this year’s World Cup prime time for advertisers to reach this demographic. Full story...

09/07/2018

Prime Day: A $1.6bn loss-leader creating millions more Prime members

Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero. Full story...

09/07/2018

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research. Full story...

10/07/2018

Ebay takes on Amazon Prime Day with own summer sale

eBay has launched its own ‘Sales Day’ to combat that of Amazon Prime Day which begins next week. Full story...

11/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal. Full story...

11/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research. Full story...

11/07/2018

Tinder launches 'video loop' GIF feature globally

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos. Full story...

11/07/2018

49% of agencies rely on own advertising technology for programmatic media buys

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Full story...

12/07/2018

Creepy or cool? Consumer attitudes towards new technology

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space. Full story...

12/07/2018

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies? Full story...

12/07/2018

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run. Full story...

12/07/2018

Ad industry backs AI as ‘next industrial revolution’

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research. Full story...

13/07/2018

Asos, New Look, Topshop and Boohoo top list of the UK’s most popular fashion brands

The Swedish clothing giant, H&M, tops the list of the world's most popular brands, followed by Zara and Adidas according to internet search data. Full story...

13/07/2018

World Cup: France leads global social buzz ahead of Croatia

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research. Full story...

13/07/2018

Organisational mindset ‘driving digital effectiveness’

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. Full story...

13/07/2018

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research. Full story...

16/07/2018

Customer analytics: Companies see big increase in growth (but not doing enough)

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research. Full story...

16/07/2018

Twitter bot purge: 8 million fake followers ditched

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place. Full story...

16/07/2018

Huawei runs first photography competition judged by AI

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. Full story...

16/07/2018

Ecommerce search trends: 51% start their online shopping journey on Amazon

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research. Full story...

17/07/2018

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research. Full story...

17/07/2018

Nearly 3 in 4 London startups staying put despite Brexit uncertainty

Only 28% of London startups plan to relocate outside of the country as a consequence of Brexit, with the majority believing they are in a better position than large firms to deal with leaving the EU, according to new research. Full story...

17/07/2018

The global reach of influencer marketing: 60% follow celebs on social

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research. Full story...

17/07/2018

Social Media World Cup: France repeats win but England comes second

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions. Full story...

17/07/2018

Live sporting events and streaming services help drive premium video growth in Europe

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research. Full story...

18/07/2018

Netflix stumbles as it misses subscriber targets

Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result. Full story...

18/07/2018

Email emoji trends: Anger and Disgust lead the UK’s emotional set

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe. Full story...

18/07/2018

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they're looking for a new role. Full story...

18/07/2018

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report. Full story...

19/07/2018

The World Cup Effect: Mobile data highlights global and UK football trends

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research. Full story...

19/07/2018

Will artificial intelligence create more jobs than it destroys?

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study. Full story...

19/07/2018

First 100% mobile car rental service launches in London

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today. Full story...

19/07/2018

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research. Full story...

20/07/2018

BBC.com picks Teads for worldwide outstream advertising

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation's commercially-funded 24-hour news platform. Full story...

20/07/2018

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research. Full story...

20/07/2018

Amazon Prime Day outage and strikes boosts rivals

Amazon may have stumbled on its sales day due to labour strikes and tech issues, but it provided a prime opportunity for other retailers to boost their own sales, especially for tech and sports. Full story...

20/07/2018

EU fines Google record €4.3bn over Android app dominance

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps. Full story...

20/07/2018

Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users. Full story...

23/07/2018

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research. Full story...

23/07/2018

60% of marketers not confident in budget allocation

3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget, and only change it once a year, according to new research. Full story...

23/07/2018

Amazon gets biggest Prime Day yet (but outage costs $100m in lost sales)

Amazon made an estimated $3.4bn in sales on Prime Day this week, but suffered from losses and server issues that may have cost the retailer huge amounts in lost sales. Full story...

23/07/2018

Half of marketers believe they 'lack training in key skills for future'

Half of marketers (49%) have not received training in the key skills they believe are essential to their career progression and future in the industry, according to new research. Full story...

23/07/2018

Businesses increasingly confident their digital marketing ‘achieves sales goals’

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research. Full story...

24/07/2018

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected. Full story...

24/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders. Full story...

24/07/2018

Ikea downsizes with high street store and 24 hour deliveries

Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock. Full story...

24/07/2018

Facebook plans office in China (despite being blocked)

Facebook’s subsidiary in China will be an "innovation hub" to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked. Full story...

25/07/2018

JD Sports launches music platform

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports. Full story...

25/07/2018

Slow websites are ‘silent killers for businesses’

A slow running website is worse for business than one that is not working at all, according to new research. Full story...

25/07/2018

White paper: How does GDPR affect programmatic marketing

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape. Full story...

25/07/2018

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year. Full story...

25/07/2018

Facebook shares dive 24% as user growth slows

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected. Full story...

26/07/2018

Instagram rich list: Kylie Jenner claims to spot

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post. Full story...

26/07/2018

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. Full story...

26/07/2018

Love Island: Which contestant is winning on social media?

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility. Full story...

26/07/2018

The role of digital marketing in business development [INFOGRAPHIC]

Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world. Full story...

26/07/2018

World Cup social media review: Best influencers, posts and sponsors

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament. Full story...

26/07/2018

Amnesty International creates global human rights digital archive with Preservica

Human rights organization Amnesty Internationa has chosen Preservica’s active digital preservation software to create a new digital archive for the organization’s International Secretariat. Full story...

27/07/2018

Love Island: Wes and Meg win online popularity contest

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola. Full story...

27/07/2018

Digital skills trends: The ‘knowing and doing’ digital gap

As businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices, according to new research. Full story...

27/07/2018

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks. Full story...

27/07/2018

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook. Full story...

30/07/2018

Amazon profits break $2bn barrier for first time

Amazon's profits smashed estimates as the retail giant reported a 12-fold increase in net income of $2.5bn (£1.9bn) for the second quarter. Full story...

30/07/2018

Twitter stocks plunge 20% as it sheds a million users leave (but revenues rise)

Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts. Full story...

30/07/2018

Omnichannel journey: convenience at the heart of shoppers’ research

Convenience in product research is a key consideration in omnichannel conversions, according to new research. Full story...

30/07/2018

Path to purchase: Cautious consumers costing retailers

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research. Full story...

31/07/2018

Brits now prefer to shop online than in-store

Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store. Full story...

31/07/2018

73% of consumers say email is their preferred marketing channel

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research. Full story...

31/07/2018

2025 may signal the death knell for cloud (as a term)

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research. Full story...

31/07/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora. Full story...

01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker. Full story...

01/06/2018

Pinterest Promoted Video ads go widescreen

Pinterest has launched a new video format that its testing with advertisers, called 'Promoted Video at max width'. Full story...

01/06/2018

Reddit overtakes Facebook as third most popular site in US

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform. Full story...

01/06/2018

LGBT+ business community myGwork gets revamp

Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community. Full story...

01/06/2018

Social football buzz: Real Madrid won the game but lost the crowd

During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research. Full story...

01/06/2018

Nine top employee perks: Staff rank more holidays over pay rise

Over a quarter of UK employees value additional holiday and flexible working time over perks such as employee discounts and company cars and even a pay rise, according to new research. Full story...

04/06/2018

HubSpot and Taboola turn on content discovery for 40,000 brands

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Full story...

04/06/2018

Five qualities that make a brand ‘truly great’

How a brand behaves, rather than what it makes or says, is what makes them great, according to new research. Full story...

04/06/2018

Sports tourism to benefit brands that keep their eyes on the ball this summer

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month. Full story...

04/06/2018

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices. Full story...

05/06/2018

Overconfidence on productivity ‘hampering marketing firms’ performance’

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research. Full story...

05/06/2018

Corporate values matter: Consumers are willing to spend more with brands that give back

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research. Full story...

05/06/2018

Data scandal: Trust in Facebook drops by half

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network Full story...

05/06/2018

Marketers may be 'overestimating ability to deliver results'

There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI. Full story...

05/06/2018

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Full story...

06/06/2018

The true value of attention: Do cinema ads offer better ROI than programmatic?

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research. Full story...

06/06/2018

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming. Full story...

06/06/2018

Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research. Full story...

06/06/2018

Amazon to stream 20 live Premier League matches from next year

Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards. Full story...

07/06/2018

Walmart to launch shopping via text service

Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US. Full story...

07/06/2018

KitchenAid gets closer to its customers via social media

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management Full story...

07/06/2018

Content marketing trends: Clear ROI focus needed to convince boardroom

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI. Full story...

07/06/2018

World Cup ‘to boost global adspend by $2.4bn this year’

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. Full story...

08/06/2018

Booking.com leads the big spenders for PPC in the travel sector

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research. Full story...

08/06/2018

Instagram planning long-form videos?

Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour. Full story...

08/06/2018

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins. Full story...

08/06/2018

London named Artificial Intelligence capital of Europe

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research. Full story...

11/06/2018

Tencent partners Italian fashion TV commerce firm

A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan. Full story...

11/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans. Full story...

11/06/2018

Ecommerce in Italy worth €24bn in 2017

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research. Full story...

11/06/2018

Father’s Day: 46% of Brits plan to spend more this year

UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research. Full story...

12/06/2018

Carrefour and Google team up for voice shopping in France

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI. Full story...

12/06/2018

Two thirds of Brits staying at home to watch World Cup

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup. Full story...

12/06/2018

Nostalgia boosts Father’s Day clicks by nearly 200%

A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images. Full story...

12/06/2018

Rovio teams with Everton FC for World Cup YouTube series

Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid. Full story...

12/06/2018

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Full story...

12/06/2018

Most UK marketers managing international campaigns (but only 11% have local teams)

Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research. Full story...

13/06/2018

England Fans in North West ‘plan to use social media most during World Cup'

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country - communicating and posting photos via social media during the World Cup, according to new research. Full story...

13/06/2018

Snapchat AR ads go programmatic

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses. Full story...

13/06/2018

STEM graduates: science jobs expected to grow twice as fast as other occupations

Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research. Full story...

14/06/2018

Voice technology: Business use to triple over next year

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants - to communicate with customers within the next year according to research. Full story...

14/06/2018

Social media now captures more time than live TV

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research. Full story...

14/06/2018

Universities are the biggest employer of AI talent in UK- report

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research. Full story...

14/06/2018

Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet Full story...

14/06/2018

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences. Full story...

18/06/2018

Apple to punish apps that misuse address book data

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users. Full story...

18/06/2018

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia. Full story...

18/06/2018

eBay Advertising debuts self-serve ad product for local services

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses. Full story...

18/06/2018

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online. Full story...

18/06/2018

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer. Full story...

18/06/2018

Travel People launches CMS for smalls firms with ad tech built-in

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB. Full story...

18/06/2018

71% of UK consumers ‘are happiest online when shopping’

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research. Full story...

18/06/2018

Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format. Full story...

20/06/2018

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry. Full story...

20/06/2018

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. Full story...

20/06/2018

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising. Full story...

20/06/2018

Analytics trends: What metrics actually matter to marketers

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research. Full story...

20/06/2018

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences. Full story...

20/06/2018

Cannes Lions 2018: Highlights from day 3

Day Three at Cannes Lions 2018 featured Unilever's Keith Weed, R/GA's Barry Wacksman, Apple's Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below. Full story...

21/06/2018

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer. Full story...

21/06/2018

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

In this special session from Cannes Lions, YouTube's CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age. Full story...

21/06/2018

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research. Full story...

21/06/2018

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below. Full story...

21/06/2018

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research. Full story...

21/06/2018

Cannes Lions highlights: The Power of Big Tech Platforms

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions. Full story...

22/06/2018

Cannes Lions winners: Xbox lets fans sell own customised controller designs

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab's "The Fanchise Model" campaign, created out of McCann London. Full story...

22/06/2018

Cannes Lions winners: ‘Today at Apple' wins experience award

Apple won the "Brand Experience and Activation" Grand Prix at Cannes Lions for the "Today at Apple" program at its retail stores. Full story...

22/06/2018

Cannes Lions Highlights: Accelerating creativity in the age of AI

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising Full story...

22/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success. Full story...

22/06/2018

Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process. Full story...

22/06/2018

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Full story...

22/06/2018

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Full story...

22/06/2018

White paper: Driving B2B digital transformation

With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay Full story...

22/06/2018

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world Full story...

25/06/2018

Cannes Lions 2018: Video highlights from all five days

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days. Full story...

25/06/2018

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz. Full story...

25/06/2018

Cannes Lions 2018: Highlights from day 5

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below… Full story...

25/06/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018. Full story...

25/06/2018

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process. Full story...

25/06/2018

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes. Full story...

25/06/2018

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign. Full story...

25/06/2018

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth. Full story...

25/06/2018

Creative Data Lions Winner: The Times brings unheard JFK speech to life with AI

The Times Newspaper in the UK won this year’s creative data award at Cannes Lions by using historical data to bring to life the speech President Kennedy was never able deliver in Dallas 1963. Full story...

25/06/2018

Cannes Lions 2018: Video highlights from day 4

Day four of the Cannes Lions Festival featured talks from P&G chief brand officer Marc Pritchard, talk show host Conan O’Brien and Mekanism CEO Jason Harris, known for the White House’s “It’s on Us” campaign. View the video highlight below.. Full story...

25/06/2018

Nearly half of UK workforce would feel comfortable using wearable devices at work

With the international market for wearables having reached a new high in 2017 with 16.9% growth year on year, Instant Offices delves into what impact this trend will have on the workplace as we know it. Full story...

25/06/2018

Lost for words: 60% of 16-24s use the same password for multiple accounts

More than two in five (44%) Brits use the same password for multiple accounts, according to new research. Full story...

25/06/2018

Brits buying gift cards for personal use

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research. Full story...

27/06/2018

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research. Full story...

27/06/2018

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. Full story...

27/06/2018

Who’s wining the World Cup on social media?

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why? Full story...

27/06/2018

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social Full story...

28/06/2018

GDPR one month on: Large rise in privacy complaints across Europe

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law. Full story...

28/06/2018

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform. Full story...

28/06/2018

The Trade Desk launches AI-powered ad tool ‘Koa’

Ad tech firm The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media. Full story...

28/06/2018

Tesco tests till-free stores with 'Scan Pay Go' app

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till. Full story...

29/06/2018

Criteo invests €20m in Paris AI Lab

Criteo is to invest €20M in an AI Lab in Paris, which aims to carry out R&D into interpretable and transparent AI models to improve online advertising and retailing. Full story...

29/06/2018

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. Full story...

29/06/2018

Revealed: 5 of the world's rising tech hubs [INFOGRAPHIC]

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area. Full story...

29/06/2018

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research. Full story...

29/06/2018

Facebook finally testing dislike button? New trial for ‘Downvotes’

Facebook is testing Reddit-style feature called "downvote" that lets users register a negative reaction to comments on the social networking, but it's not quite the long-anticipated 'dislike' button that many have hoped for. Full story...

01/05/2018

The end of the high street gym? Brits turn to online tech for fitness

Almost a third of UK adults use health apps every week, with 21% doing so instead of visiting personal trainers or gyms, according to new research. Full story...

01/05/2018

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen. Full story...

01/05/2018

Brands tripling spend on Amazon ads to reach intent-driven shoppers

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research. Full story...

01/05/2018

Snapchat user growth stalls after redesign backlash

Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations. Full story...

02/05/2018

Facebook takes on Tinder with dating service

Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”. Full story...

02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company. Full story...

02/05/2018

Nearly half of UK businesses expect to be fined for GDPR non-compliance

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research. Full story...

02/05/2018

Third of digital marketers ‘losing sleep‘ over competition from Amazon

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey. Full story...

02/05/2018

Advertising industry urged to improve creativity and standardised measurement

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research. Full story...

02/05/2018

Media use 'close to saturation point' in the UK

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast. Full story...

02/05/2018

Brands spent average of £51,891.98 on influencer marketing in 2017

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research. Full story...

03/05/2018

Contextual video advertising increases dwell time by a third

Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research. Full story...

03/05/2018

Programmatic ad trends: Major news brands adopt new standards

In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS. Full story...

04/05/2018

Brands get DIY tools for Snapchat Story Ads

Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager. Full story...

04/05/2018

GDPR: UK consumers to target businesses with onslaught of data privacy requests

Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force. Full story...

04/05/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing". Full story...

04/05/2018

BBC, ITV, C4 and NBC in talks to create UK streaming service

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports. Full story...

08/05/2018

Fintech trends: Global bank name the tech they’ll invest in for 2018

The highest priority for global banks in 2018 is to enhance cyber and data security’ with digital transformation coming second, according to new research. Full story...

08/05/2018

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind. Full story...

08/05/2018

HP debuts augmented reality mobile campaign in UK

Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats Full story...

08/05/2018

Walmart buys majority stake in India's Flipkart for $16bn

Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary. Full story...

09/05/2018

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’

Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research. Full story...

09/05/2018

Sports and social media: Top footballer influencers revealed

David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index. Full story...

09/05/2018

Shutterstock uses AI to help people avoid image copyright issues

Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension. Full story...

09/05/2018

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform. Full story...

09/05/2018

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report. Full story...

10/05/2018

Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research. Full story...

10/05/2018

Google debuts mobile wallet function with Urban Airship

Google has struck a partnership with Urban Airship, a digital growth company, to launch a mobile wallet function on Google Pay. Full story...

10/05/2018

Pocket Gamer launches in Middle East

Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. Full story...

10/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google Full story...

10/05/2018

Top words on Twitter: Positive phrases get more retweets

‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research. Full story...

11/05/2018

Austria digital marketing trends: Digital use up but traditional media still dominates ad spend

Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast. Full story...

11/05/2018

Quarter of Brits ‘switch off World Cup once their team is knocked out’

UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research. Full story...

14/05/2018

Tencent and UK trade dept team up for ‘Cultural Creative’ drive

Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives. Full story...

14/05/2018

Budweiser powers up ‘Bud Bots’ for World Cup campaign

Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat. Full story...

14/05/2018

Talking to customers about their data is the key to GDPR

Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research. Full story...

14/05/2018

Talking to customers about their data is the key to GDPR

Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research. Full story...

14/05/2018

The growing delivery experience gap: Retailers’ fulfilment offers fail to deliver

70% of consumers want more flexibility in fulfilment, yet just 4% of retailers offer changes to delivery after an order has been placed, according to new research. Full story...

15/05/2018

Chinese shoppers buying more overseas (but overseas retailers not ready)

60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals. Full story...

15/05/2018

UK's most Googled Royal Wedding questions

With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend. Full story...

15/05/2018

Free-Wifi glitches could cost retailers in-store conversions

While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research. Full story...

15/05/2018

Snapchat lets people opt out of advertising categories

Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising. Full story...

16/05/2018

One in four people would open a bank account with Alexa

One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri. Full story...

16/05/2018

Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)

Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research. Full story...

16/05/2018

Online news trends: Consumers seek trusted titles in ‘post-truth’ world

Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms. Full story...

16/05/2018

Deadpool returns to Snapchat with shoppable AR lens

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app. Full story...

16/05/2018

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research. Full story...

17/05/2018

Hospitality leads digital transformation of luxury category

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research. Full story...

17/05/2018

Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage

Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research. Full story...

17/05/2018

GDPR: US start-ups better prepared than European counterparts

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research. Full story...

17/05/2018

Retailers are losing online sales due to unhelpful websites

Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research. Full story...

17/05/2018

Ocado partners US supermarket giant Kroger for online shopping deliveries

UK online grocer Ocado has signed an exclusive partnership with America's second-biggest supermarket chain. Full story...

18/05/2018

85% of firms struggle to comply with GDPR by deadline

With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research. Full story...

18/05/2018

Meeting mania: 60% of workers ‘having more meetings than last year’

Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research. Full story...

18/05/2018

Shutterstock uses IBM Watson AI to help marketers find images

Shutterstock is working with IBM to better enable marketers to build engaging media campaigns. Full story...

18/05/2018

YouTube takes on Spotify with ad-funded music streaming service

YouTube is launching a 'freemium' music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music. Full story...

18/05/2018

81% of UK marketers feel ready for GDPR (but employers may not be)

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research. Full story...

21/05/2018

Zara opens first ‘digital store’ in London

Zara has unveiled a pioneering new digital store concept at Westfield Stratford city. Full story...

21/05/2018

Online retail goes from strength to strength in April

Despite it reportedly being another difficult month for sales and footfall on the high street, UK online retail sales went from strength to strength in April, up +18.8% year-on-year (YoY) according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Full story...

21/05/2018

Online news trend: Quality journalism is winning the war on attention

There is a growing ‘premium' effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research. Full story...

22/05/2018

Global ecommerce trends: “Mobile-First” consumer mindset grows

On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research. Full story...

22/05/2018

TripAdvisor boosts local info accuracy with Yext partnership

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information - such as hours, locations, menus, and many other attributes - on the site. Full story...

22/05/2018

AgeChecked teams up with Blockchain platform for age verification

AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online. Full story...

23/05/2018

Days before GDPR, consumers reveal what they really dislike people doing without permission

With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers. Full story...

23/05/2018

Football giants team up with Unibet to teach customers how to bet on the World Cup

Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup. Full story...

23/05/2018

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs

With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research. Full story...

23/05/2018

10 years of Twitter analysis: Most liked, retweeted, followed & more

This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008. Full story...

24/05/2018

Only 2% of UK Consumers consider GDPR to be NOT Important

Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% Full story...

24/05/2018

Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk

Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research. Full story...

24/05/2018

Adobe buys ecommerce platform Magento Commerce

Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion. Full story...

24/05/2018

Long, expensive and emotionally draining: Entrepreneurs reveal what it’s really like to launch a tech startup

New research conducted by Studio Graphene in partnership with City Road Communications has revealed how entrepreneurs’ expectations of launching a technology startup compare to the realities of running a company. Full story...

24/05/2018

European digital advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data. Full story...

24/05/2018

SEMrush study: searches for GDPR increase 700% in run up to implementation date

As the EU’s General Data Protection Regulation (GDPR) comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to Full story...

25/05/2018

YouTube is now the go-to platform for football fans

YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches. Full story...

25/05/2018

Socialbakers adds AI-powered Audience Segmentation to marketing platform

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity. Full story...

29/05/2018

Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares

TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations. Full story...

29/05/2018

15 jobs of the future: Virtual teacher, time broker and drone manager

We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our Full story...

29/05/2018

Bricks and mortar stores must adapt to the needs of the modern digital consumer

Bricks and mortar stores that fail to adapt to consumers’ desires for digital experiences will be left behind, according to new research by global provider of unified commerce solutions, PCMS. Full story...

29/05/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks. Full story...

30/05/2018

Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise

Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking. Full story...

30/05/2018

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets')

Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research. Full story...

30/05/2018

Media firms expect ‘digital explosion’ over next 5 years

M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study. Full story...

30/05/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur

A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue. Full story...

31/05/2018

CRM has yet to win its own budget in two thirds of UK businesses

Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research. Full story...

31/05/2018

Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’

The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research. Full story...

31/05/2018

Ecommerce trends: Average order value rises for 14th consecutive month

Online retail parcel delivery order volumes were up +13.9% year-on-year in April, according to the latest data from the IMRG MetaPack UK Delivery Index. Full story...

31/05/2018

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze. Full story...

31/05/2018

Under Armour admits 150 million MyFitnessPal accounts breached

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach. Full story...

03/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put Full story...

03/04/2018

Brits turning to tech for a good night’s sleep

Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep - what's more, almost 1 in 3 (31%) said they use them every night, according to new research. Full story...

03/04/2018

Facebook updates privacy amid Cambridge Analytica scandal

Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data Full story...

03/04/2018

Spotify saves millions with unusual stock market debut

Spotify listed on the stock market this week, with an unusual 'direct listing' that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange. Full story...

04/04/2018

Snapchat allows 16 person video calls

Snapchat has launched a new feature that lets up to 16 people take part in a live chat together, using either video or just their voices. Full story...

04/04/2018

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research. Full story...

04/04/2018

LinkedIn launches video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Full story...

04/04/2018

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped. Full story...

05/04/2018

New startup calculator reveals average cost of ‘setting up shop’

A new interactive tool based allows prospective entrepreneurs or shop-owners to find out how much they need to get started. Full story...

05/04/2018

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months. Full story...

05/04/2018

Taking risks ‘key to retailers’ survival’- report

Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report. Full story...

05/04/2018

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017. Full story...

05/04/2018

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project. Full story...

06/04/2018

New ‘Branding To Store’ mobile ad tool goes live

TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. Full story...

06/04/2018

UK health insurers in sick bay: digital marketing failing to track rising consumer interest

The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI. Full story...

06/04/2018

Discount dangers: 53% of retailers admit “always on” sales are damaging profits

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead. Full story...

06/04/2018

Le Monde partners Ligatus for brand safe premium native advertising

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms. Full story...

06/04/2018

‘On-the-go’ consumers driving sales of snacks across Europe

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe. Full story...

09/04/2018

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users' data. Full story...

09/04/2018

YouTube TrueView ad formats now bought on reach

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis. Full story...

09/04/2018

Facebook to verify major page owners to fight fake news

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda. Full story...

09/04/2018

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research. Full story...

09/04/2018

Pinterest expands ‘Propel’ promotion button to 5 more countries

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand. Full story...

09/04/2018

Protestors stage 'die-in' in Apple stores over tax practices

Apple has come under fire for its tax practices in France this week, as protestors staged a ‘die in’ in one of its stores. Full story...

10/04/2018

Facebook users would have to pay to opt out of profile data sharing- Sandberg

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg. Full story...

10/04/2018

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. Full story...

10/04/2018

Firefox browser goes VR

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets. Full story...

10/04/2018

31% of Brits have smart security gadgets in the home

Households in the UK are increasingly turning to smart technology to protect their homes, according to new research. Full story...

10/04/2018

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, Full story...

11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US. Full story...

11/04/2018

White paper: AI crucial to future of marketing

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness. Full story...

11/04/2018

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU

As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence. Full story...

11/04/2018

Retailers need to invest in ‘visualisation’ technology to boost online sales

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go in store to see them, according to new research. Full story...

12/04/2018

Social media ad spend trends: Facebook grows but Snapchat soars 234%

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data. Full story...

12/04/2018

Marty the Robot to educate schoolchildren in South Korea

Marty the Robot - a new educational robot produced by Robotical in Edinburgh, has just won a huge contract from the Wise Club in South Korea. Full story...

12/04/2018

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties. Full story...

12/04/2018

Most brands admit sales lost to counterfeiting: AI and dark web new threats

Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research. Full story...

12/04/2018

Spotify and Hulu strike content partnership

Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers. Full story...

13/04/2018

Apple and Google outline new GDPR privacy features

Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws. Full story...

13/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases. Full story...

13/04/2018

More than half UK internet users leave routers open to security threats

Computers, smartphones, tablets and millions of other devices in homes across the UK could be at risk from hackers and viruses because many people do not carry out basic security and maintenance on their Wi-Fi routers. Full story...

13/04/2018

Wetherspoons shuts down all pub social media accounts

UK pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others. Full story...

16/04/2018

B2B video marketing trends: firms challenge publishers to help them do more

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world's largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. Full story...

16/04/2018

Sir Martin Sorrell quits WPP after 32 years

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades. Full story...

16/04/2018

The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC]

From credit cards to dating sites, this infographic shows how digital data has been used and abused over time. Full story...

16/04/2018

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million Full story...

17/04/2018

Most consumers buy products they discover on retailers’ social media channels

Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals. Full story...

17/04/2018

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse. Full story...

17/04/2018

UK ‘can lead the way the ethical AI’

The UK is in a strong position to be a world leader in the development of artificial intelligence (AI). This position, coupled with the wider adoption of AI, could deliver a major boost to the economy for years to come. The best Full story...

17/04/2018

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report. Full story...

18/04/2018

‘Personalisation’ not a priority to consumers

Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research. Full story...

18/04/2018

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study. Full story...

18/04/2018

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram. Full story...

18/04/2018

Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research. Full story...

18/04/2018

Shopping cart abandonment: a heart-breaking reality of today’s ecommerce industry

Shopping cart abandonment is major concern of most ecommerce business owners. This infographic showcases some real facts around shopping cart abandonment and some reasons and dos and don’ts to recover. Full story...

18/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws. Full story...

19/04/2018

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature. Full story...

19/04/2018

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today. Full story...

19/04/2018

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users. Full story...

19/04/2018

Snapchat gets Superman filter to mark 80 years of superhero

To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day. Full story...

19/04/2018

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research. Full story...

20/04/2018

Below the fold adverts ‘9 times more engaging than above the fold’

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research. Full story...

20/04/2018

World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia. Full story...

20/04/2018

Chrome browser blocks auto-playing videos with sound

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads. Full story...

20/04/2018

Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday. Full story...

20/04/2018

Influencer marketing trends: Big brands 'wasting money' on fake followers

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research. Full story...

23/04/2018

UK govt. threatens crackdown on social media sites over child protection

UK health secretary Jeremy Hunt has accused social media networks of "turning a blind eye to a generation of young people" by failing to protect them when using their platforms online. Full story...

23/04/2018

World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data. Full story...

23/04/2018

The millennial effect: Generational divide in IT

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers. Full story...

23/04/2018

Ad viewability hits record high in UK

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research. Full story...

23/04/2018

YouTube deleted over 8 million 'bad' videos in 3 months

YouTube's first three-monthly "enforcement report" has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work. Full story...

24/04/2018

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts. Full story...

24/04/2018

Payments trends: Top 10 cashless cities revealed

Just 10% of Brits are now likely to pay in cash, with London seeing the highest proportion of card transactions while Bristol is the contactless Capital, according to new research. Full story...

24/04/2018

The future of ecommerce: what it means for your business [INFOGRAPHIC]

This infographic from GoPeople shows existing and upcoming trends in e-commerce, the buying behaviour and preferences among digital shoppers, and how things will pan out for your e-commerce business. Full story...

25/04/2018

Twitter comeback continues as revenues smash estimates

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads. Full story...

25/04/2018

WhatsApp raises minumum age limit to 16 in the EU

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules. Full story...

25/04/2018

GDPR awareness gap drops sharply among marketers as deadline nears

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new Full story...

25/04/2018

Smartphone video becomes fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research. Full story...

25/04/2018

Amazon now delivers packages to car boots

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside. Full story...

25/04/2018

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement. Full story...

25/04/2018

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement. Full story...

25/04/2018

Facebook profit hits all-time high despite data scandal

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits. Full story...

26/04/2018

Global quarterly smartphone demand falls (but revenue growth remains strong)

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research. Full story...

26/04/2018

Businesses ‘must act now to avoid tech giant domination by 2025’

By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast. Full story...

26/04/2018

Bus shelter gets scented advert for vegan cookbook BOSH!

Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH! Full story...

26/04/2018

Many businesses and charities ‘suffered at least one cyber attack last year’

With one month to go until new data protection laws come into force, UK businesses are being urged to protect themselves against cyber crime after new statistics show over four in ten (43%) of businesses and two in ten charities (19%) suffered Full story...

26/04/2018

Amazon sales grow 43% as Prime members rise by 100m

Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing. Full story...

27/04/2018

Brits spend twice as long on internet as 10 years ago

Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research. Full story...

27/04/2018

Bosses lack confidence in brand reputation and media

UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research. Full story...

27/04/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know… Full story...

27/04/2018

AI, 5G and voice: technology experts predict the future of mobile (video)

While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like. Full story...

27/04/2018

Global music streaming revenues overtake CDs for first time

Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD. Full story...

27/04/2018

Virtual make-up: L’Oréal buys AI and AR firm ModiFace

L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology. Full story...

30/04/2018

Snapchat Spectacles get an update

Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance. Full story...

30/04/2018

UK government to invest £300m in AI research

The UK government is investing £300m in artificial intelligence research, in a bid to accelerate the sector’s growth and position the UK as a leader in the field. Full story...

30/04/2018

Switzerland digital ad spending falls behind consumer usage

Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research. Full story...

30/04/2018

Online’s share of grocery sales growing at “pedestrian rate”

Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today. Full story...

30/04/2018

Sky and Netflix strike European partnership deal

Sky Q customers will soon be able to access Netflix content through a new subscription pack under a partnership agreement. Full story...

01/03/2018

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit. Full story...

01/03/2018

Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study. Full story...

01/03/2018

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research. Full story...

01/03/2018

WPP posts worst results since the global financial crisis

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”. Full story...

02/03/2018

Social networks: the new ecommerce gateways [INFOGRAPHIC]

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online Full story...

02/03/2018

Three takes IoT services global with Cisco “Jasper Control Center”

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services. Full story...

02/03/2018

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. Full story...

02/03/2018

US Facebook use declines for the first time

The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research. Full story...

05/03/2018

Search retakes lead over social for site referral traffic

Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research. Full story...

05/03/2018

Utilities firms switching on to IoT, AI and wearables

The majority (7-in-10) of utilities leaders believe technology is key to helping Britain overcome the socioeconomic issues it faces today, according to new research. Full story...

05/03/2018

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends. Full story...

05/03/2018

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, wile Harrods is at the bottom, according to new research looking at UK ecommerce usability trends. Full story...

05/03/2018

UK confirms exit from EU Digital Single Market

The UK has confirmed that the country will not be part of the European Union's Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking. Full story...

06/03/2018

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp. Full story...

06/03/2018

Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda. Full story...

06/03/2018

Oscars 2018: Shape of the Water wins, despite a lack of online popularity

At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches. Full story...

06/03/2018

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced. Full story...

07/03/2018

Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter

Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data. Full story...

07/03/2018

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading. Full story...

07/03/2018

Top five retail technology trends for 2018: next-gen engagement, flexible checkouts and reimagined AI

Manhattan Associates predicts five key technology trends will influence the UK retail environment and business strategies in 2018. Full story...

07/03/2018

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant. Full story...

07/03/2018

Snapchat lays off 100 engineers- report

Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report. Full story...

08/03/2018

UK launches new cyber security 'code of practice' for digital devices

Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the Full story...

08/03/2018

70% of shoppers say lack of consistency lets down omnichannel CX

The omnichannel experience is failing to deliver with 70% of consumers saying that retailers are not providing a consistent level of service across their online and bricks and mortar operations according to a new report. Full story...

08/03/2018

Have #MeToo and #TimesUp peaked? Social users put film at the centre

Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data. Full story...

08/03/2018

£820: All you’re worth on the dark web

Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research. Full story...

09/03/2018

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)

There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey. Full story...

09/03/2018

IAB Europe opens GDPR framework for public comment

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. Full story...

09/03/2018

Top 3 business hubs for start-ups (spoiler: they're not in London)

Edinburgh ranks well above London as the best place for start-ups and freelancers, followed by Leeds and Manchester, according to new research. Full story...

09/03/2018

Fintech trends: Will bank tellers disappear within 10 years?

Financial sector leaders feel more positive than peers in other industries (89 percent) about tech change within their organisations, according to Fujitsu’s Tech in a Transforming Britain report. Full story...

09/03/2018

Third of customers trust tech firms with their bank accounts

Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed. Full story...

12/03/2018

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing. Full story...

12/03/2018

86% of UK shoppers will swap personal information for improved online customer experiences

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. Full story...

12/03/2018

Dropbox and Salesforce team up for productivity tools

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products. Full story...

12/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV. Full story...

13/03/2018

Laundry app Zipjet debuts London voucher campaign with StreetPR

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order. Full story...

13/03/2018

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming. Full story...

13/03/2018

IAB UK turns 21: Trade body gets brand and website revamp

IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly. Full story...

13/03/2018

Google ‘removes more than 100 bad ads per second’

Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform. Full story...

14/03/2018

A short history of Google [INFOGRAPHIC]

Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith. Full story...

14/03/2018

Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount. Full story...

14/03/2018

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles. Full story...

14/03/2018

Facebook data-sharing plan with WhatsApp blocked in UK

Facebook has been stopped from making use of UK citizens' WhatsApp data for purposes beyond the chat app itself. Full story...

15/03/2018

New in-app tool protect brands in programmatic environments

Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath. Full story...

15/03/2018

UK spending trends: Brexit keeps Brits indoors (but treats remain important)

Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing their leisure and spending habits, according to new research. Full story...

15/03/2018

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products. Full story...

15/03/2018

Over 50% of UK consumers will share personal data for reward points

Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research. Full story...

15/03/2018

Global AI trends: UK leads US for jobs

The UK’s artificial intelligence sector is growing faster than rivals in America, Canada and Australia - putting Britain on course to be the global leader in AI technology. Full story...

16/03/2018

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey. Full story...

16/03/2018

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research. Full story...

16/03/2018

Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research. Full story...

19/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election. Full story...

19/03/2018

Retailers are losing out on online sales through a lack of trust and reliability

Retailers need to do more to demonstrate their reliability and trustworthiness if they want to encourage more shoppers to spend larger amounts online, according to new research. Full story...

19/03/2018

Rise of voice search: Advertisers to invest more in digital audio

The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study. Full story...

19/03/2018

Snapchat UK ad revenue to overtake Twitter's next year

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research. Full story...

20/03/2018

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a Full story...

20/03/2018

Mastercard partners IBM for EU data trust ahead of GDPR

Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata. Full story...

20/03/2018

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report. Full story...

20/03/2018

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report. Full story...

20/03/2018

Wagamama creates first ‘walk out and pay’ app with Mastercard

Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go. Full story...

21/03/2018

Mobile marketing trends: Win on Google page one with Universal Search

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research. Full story...

21/03/2018

Instagram takes shopping service to UK

Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales. Full story...

21/03/2018

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study. Full story...

21/03/2018

Self-driving car kills pedestrian for the first time

An Uber-operated autonomous car struck a pedestrian and killed them in what is thought to be the first death of its kind. Full story...

21/03/2018

Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. Full story...

21/03/2018

Mobile user journey study: Product discovery a major barrier to sales

Weak mobile performance for brands was found to be directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey. Full story...

22/03/2018

Digital transformation by sector: 6 different industries compared

The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries. Full story...

22/03/2018

Brits lead France and Germany for online grocery shopping

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. Full story...

22/03/2018

Google debuts $300m news initiative with platform to manage subscriptions

Google has launched is a new platform designed to help publishers convert readers into subscribers. Full story...

23/03/2018

ASOS most visited ecommerce clothing site - but John Lewis is catching fast

Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research. Full story...

23/03/2018

Delete Facebook" searches increase 423% in UK

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50 million Facebook users, is the UK ready to “Unfriend” Facebook once and for all? Full story...

23/03/2018

Snapchat goes local with ‘Radius Targeting’ for advertisers

Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert. Full story...

23/03/2018

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research. Full story...

26/03/2018

New ‘Predictive Basket’ speeds up online grocery shopping

FACT-Finder has launched a new tool that uses machine learning technology to cut online grocery shopping time by two-thirds for consumers and speed up the buying process for retailers. Full story...

26/03/2018

Top bosses ‘rely on limited data’ to drive business change

Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research. Full story...

26/03/2018

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’

Vivaldi has become the first browser to enable DuckDuckGo as the default search engine in its Private Windows. Full story...

27/03/2018

What Google searches reveal about Millennials at work

‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research. Full story...

27/03/2018

Women in power index: UK 4th for female STEM graduates

Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research. Full story...

27/03/2018

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands. Full story...

27/03/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research. Full story...

28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking. Full story...

28/03/2018

Adobe Advertising Cloud Creative goes programmatic

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams. Full story...

28/03/2018

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research. Full story...

28/03/2018

Two million Spotify users blocking ads with unauthorised apps

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads. Full story...

28/03/2018

Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. Full story...

29/03/2018

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research. Full story...

29/03/2018

Facebook profits surge 56% despite drop in usage

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017. Full story...

01/02/2018

Samsung now making chips for cryptocurrency mining

Samsung is making chips designed specifically to harvest cryptocurrency coins as it looks to cash in on the rise of blockchain transaction technology. Full story...

01/02/2018

UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research. Full story...

01/02/2018

Lidl launches wine chatbot 'Margot' on Facebook

Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger. Full story...

01/02/2018

AI helps pick right flowers for Valentines day

Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping. Full story...

02/02/2018

eBay ditches Paypal as preferred provider after 15 years

PayPal shares have plunged after eBay split with the payment provider in favour of Adyen, ending a 15-year relationship. Full story...

02/02/2018

UK Culture Secretary mocked for launching own app

The new Culture Secretary has prompted mockery by launching a social media app named after himself. Full story...

02/02/2018

Google Flights now predicts airline delays

Google is adding new features to Google Flights that will help to predict flight delays sometimes even before airlines report the information. Full story...

02/02/2018

Alibaba sales soar 56% after record Singles Day sales

Record spending at its Singles Day shopping event helped sales at Chinese e-commerce giant Alibaba saw surge 56% in the last three months of 2017 on the back of record-breaking Singles day sales. Full story...

05/02/2018

eBay to start selling via Mashable “mobile shoppable images”

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile. Full story...

05/02/2018

Alphabet profits lower than expectations amid rising costs

Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it's elected a new board chairman. Full story...

05/02/2018

Amazon posts record profits after holiday season boom

Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service. Full story...

05/02/2018

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU Full story...

05/02/2018

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research. Full story...

05/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research. Full story...

06/02/2018

The impact of AI: which countries will win and lose from machine learning?

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030. Full story...

06/02/2018

Apple hits record sales despite iPhone sales dip

Apple enjoyed its best-ever revenues of $88.3bn (£62bn) in the last three months of 2017, despite its latest iPhone range selling nearly a million fewer handsets compared to the same period last year. Full story...

06/02/2018

Can search trends predict this year’s Oscar winners?

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches. Full story...

06/02/2018

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes. Full story...

07/02/2018

Top 50 global Chinese brands: Consumer electronics dominate rankings

The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research. Full story...

07/02/2018

Bauer Media signs with content discovery platform Taboola

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool. Full story...

07/02/2018

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date. Full story...

07/02/2018

‘Time running out’ for organisations to train staff for the GDPR

With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer. Full story...

07/02/2018

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research. Full story...

07/02/2018

Twitter comeback? Posts first-ever quarterly profit

Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse. Full story...

08/02/2018

Snapchat beats expectations as shares rise 20%

Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%. Full story...

08/02/2018

Amazon to deliver Whole Foods groceries to Prime members

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain. Full story...

09/02/2018

Brits switch to mobile grocery shopping as prices rise

Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research. Full story...

09/02/2018

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research. Full story...

09/02/2018

Doritos suffers social media backlash for ‘lady-friendly’ crisps

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result. Full story...

09/02/2018

Video advertising trends: The shift from live TV to OTT

The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT. Full story...

09/02/2018

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research. Full story...

12/02/2018

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase. Full story...

12/02/2018

Amazon usurps Google and Apple as world’s most valuable brand

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year. Full story...

12/02/2018

Snapchat launches embeddable map feature on the web

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map. Full story...

13/02/2018

Younger audiences ‘moving off Facebook’

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month. Full story...

13/02/2018

Winter Olympics: Which brands are getting the most social buzz?

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time. Full story...

13/02/2018

Unilever threatens to pull Facebook and Google ads over brand safety fears

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism. Full story...

13/02/2018

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make. Full story...

14/02/2018

100 days until GDPR: Most people “already happy with the amount of personal information they share”

Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that Full story...

14/02/2018

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research. Full story...

14/02/2018

Google takes on Instagram and Snapchat with AMP Stories

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through. Full story...

14/02/2018

Snapchat sells $10 captionable AR masks for events

Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10. Full story...

14/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online Full story...

14/02/2018

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands. Full story...

15/02/2018

International search trends: Which sites dominate Google across national boundaries?

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research. Full story...

15/02/2018

Just half of UK retailers have a digital strategy in place

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research. Full story...

15/02/2018

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook. Full story...

15/02/2018

What’s driving engagement forward in the automotive industry?

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research. Full story...

15/02/2018

Google Chrome launches own ad blocker

Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Full story...

16/02/2018

Transparency key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level Full story...

16/02/2018

What gamers really think: VR needs killer app and micropayment acceptance

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report. Full story...

16/02/2018

Employees want tech to boost productivity, not monitor their performance

Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance. Full story...

16/02/2018

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in. Full story...

16/02/2018

Google drops ‘View Image’ button as part of Getty agreement

Google is removing the "View Image" button from Google Images, as part of an agreement between the search giant and Getty Images. Full story...

19/02/2018

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research. Full story...

19/02/2018

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street. Full story...

19/02/2018

London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research. Full story...

19/02/2018

Chatbots to handle 25% of all customer service operations by 2020- report

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research. Full story...

20/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude. Full story...

20/02/2018

Nissan first to use YOC's new programmatic mobile ad platform

Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand. Full story...

20/02/2018

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries. Full story...

20/02/2018

How can AI empower the retail workforce?

AI has been identified as a threat to the warehouse and logistics industry, but what about retail workers? A new report from Blue Yonder looks at how AI could support rather than replace human retail workers. Full story...

21/02/2018

Harvey Nichols revamps online merchandising to boost sales

Harvey Nichols has seen onsite conversion grow following an improved online merchandising strategy which encourages customers to explore its website in more depth and for longer. Full story...

21/02/2018

Cryptocurrency payments ‘will be a reality on the high street within two years’

Over a third (35%) of SME owners expect cryptocurrency payments to become a reality on the high street within two years, according to new research. Full story...

21/02/2018

Most brands ‘would change adtech vendor if found to be unethical’

Marketers' concerns over media buying transparency are intensifying according to new figures. Full story...

21/02/2018

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research. Full story...

21/02/2018

35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report. Full story...

21/02/2018

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research. Full story...

21/02/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted. Full story...

22/02/2018

Huawei unveils first AI-powered smartphone to drive a car

Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. Full story...

22/02/2018

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research. Full story...

22/02/2018

Where to target baby boomers on social media [INFOGRAPHIC]

TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research. Full story...

22/02/2018

Less connected businesses could be missing out on $500m in revenue

Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research. Full story...

22/02/2018

Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet

Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap's stock market value after a single tweeting that she no longer used its Snapchat messaging app. Full story...

23/02/2018

17 million Brits ready to pay with wearable devices

One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research. Full story...

23/02/2018

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world. Full story...

23/02/2018

Fast broadband a priority for many UK home buyers

Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research. Full story...

23/02/2018

Google lets brands compare mobile performance with rivals

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile. Full story...

26/02/2018

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research. Full story...

26/02/2018

Google Play allows Kenya's M-Pesa for mobile payments

Google has integrated Kenya's primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards. Full story...

26/02/2018

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style. Full story...

26/02/2018

Unlocking the Potential of Chatbots [INFOGRAPHIC]

How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks. Full story...

26/02/2018

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research. Full story...

27/02/2018

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. Full story...

27/02/2018

Top 100 UK exporters: Ecommerce firms play bigger role

Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales. Full story...

27/02/2018

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research. Full story...

27/02/2018

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics. Full story...

27/02/2018

Omnichannel retail trends: On-pack promotion still drives loyalty

On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits. Full story...

28/02/2018

Global internet trends: access grew by 8.3% in past year

The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research. Full story...

28/02/2018

Marketers ‘too optimistic on digital strategies being fit for purpose’

Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research. Full story...

28/02/2018

Facebook testing Instagram Stories on WhatsApp

Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report. Full story...

08/01/2018

Mobile to account for quarter of all media time in South Korea

Adults in South Korea will spend more than a quarter of their daily media time on a smartphone in 2018, almost the highest in the world, according to new research. Full story...

08/01/2018

MediaCom develops automated outdoor campaign ads with Innocent drinks

Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up. Full story...

08/01/2018

Voice-controlled device use for online shopping ‘to triple in 2018’

2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. Full story...

08/01/2018

Slow websites cause 47% of shoppers to abandon online baskets

Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, according to a new report. Full story...

08/01/2018

Golden Globes: What generated most social buzz at the TV awards? [INFOGRAPHIC]

After the 2017 harassment scandals rocked Hollywood, this year’s Golden Globes were under close scrutiny to see how the industry would respond. New data from 4C Insights looks at social media engagement, and why hashtags #TimesUp and #WhyWeWearBlack became so popular. Full story...

09/01/2018

Zuckerberg mulls Blockchain to boost Facebook security

Facebook CEO Mark Zuckerberg is considering using cryptocurrencies and other decentralised technologies as part of a larger bid to improve his social network. Full story...

09/01/2018

6 key drivers that inspire 'Brand Love'

Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love. Full story...

09/01/2018

Failed Christmas deliveries to cause £464.9m of returns in January

Despite a record breaking number of online sales made during the 2017 festive season, orders that weren’t delivered on time over Christmas will continue to present a returns headache for retailers well into January, according to new research. Full story...

09/01/2018

2018 trends: Consumers want improvement over digital innovation

Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research. Full story...

09/01/2018

Remote working debacle: The complex relationship between productivity, technology and working anywhere

A new report produced by Lancaster University’s Work Foundation and commissioned by Citrix, highlights the complex and often strained relationship between productivity, technology and work. Full story...

10/01/2018

Irn-Bru recipe change sparks social media storm

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added. Full story...

10/01/2018

61% of companies’ name “growing SEO” as their biggest priority in 2018

Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research. Full story...

10/01/2018

The influencer marketing revolution [INFOGRAPHIC]

Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for Full story...

10/01/2018

Facebook planning standalone AR messaging device 'Portal'?

Facebook is rumoured to be launching an augmented reality video device this year, according to reports. Full story...

11/01/2018

Kodak uses blockchain for photo copyright protection

Former photo pioneer Kodak is turning to blockchain technology as part of an initiative to help photographers control their image rights. Full story...

11/01/2018

55% of businesses still unaware of GDPR and only 40% of customer data is secure

As new European privacy rules are set to be enforced in May this year, there is still widespread confusion with only 27% believing GDPR applies to their business and 7% failing to ask for consent to collect customer data. Full story...

11/01/2018

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app. Full story...

11/01/2018

YouTube axes projects with vlogger over 'suicide forest' video

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim. Full story...

12/01/2018

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos. Full story...

12/01/2018

UK mobile payments ‘still far from mass adoption’

Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption, according to new research. Full story...

12/01/2018

Gumtree ramps up safety features for sellers and buyers

Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging. Full story...

12/01/2018

App trends: With captive mobile audiences, new app growth stagnates

Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage Full story...

12/01/2018

Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR

From empathetic robots to sleep headwear, this year’s Consumer Electronics Show (CES) in Las Vegas gave us a glimpse into future tech. We look at 10 of the biggest trends to help marketers plan their 2018 strategies. Full story...

15/01/2018

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every Full story...

15/01/2018

New beer app guides people to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. Full story...

15/01/2018

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl. Full story...

15/01/2018

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl. Full story...

15/01/2018

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl. Full story...

15/01/2018

Six tech trends for manufacturing, utilities and services for 2018

Graeme Wright, CTO for Manufacturing, Utilities, and Services at Fujitsu UK, shares his six trends for manufacturing, utilities and services in 2018. Full story...

15/01/2018

The rise of voice remotes: 143m homes to speak to their machines by 2022

By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research. Full story...

16/01/2018

Most Brits shun shopping with brands that fail to use imagery

Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research. Full story...

16/01/2018

Sainsbury’s uses voice response system to boost CRM

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores. Full story...

16/01/2018

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research. Full story...

16/01/2018

Top 10 reasons for using social media [INFOGRAPHIC]

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research. Full story...

16/01/2018

Lastminute teams with Rough Guides for ad targeting

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides. Full story...

17/01/2018

Multi-tasking Brits embrace mobile working

A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research. Full story...

17/01/2018

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

Whether he's launching satellites or working on the Tesla production line, Elon Musk is constantly proving he's a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur's empire. Full story...

17/01/2018

YouTube to screen videos for premium advertisers to tackle brand safety concerns

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content. Full story...

17/01/2018

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year. Full story...

18/01/2018

Cyber-attacks enters top three global risks – WEF

The latest World Economic Forum report on Global Risks 2018 has been made public, revealing that cyber-attacks are a top three risk to society, alongside natural disaster and extreme weather. Full story...

18/01/2018

Average Brit spent £220 on online January sales already

British consumers have already spent an average of £220 on online purchases in the January sales, with furniture, clothing, tech items and holiday deposits emerging as the biggest expenditures, according to new research. Full story...

18/01/2018

Sports streaming firm fuboTV in programmatic push

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service. Full story...

18/01/2018

Cryptocurrencies slump as Asia tightens regulations

Bitcoin’s price fell below $10,000 as a dramatic sell-off of all cryptocurrencies entered its second day, amid fears over tighter regulations in Asian markets. Full story...

18/01/2018

What would happen if the internet shut down for 1 hour?

Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most. Full story...

19/01/2018

Damn lies and statistics? Only 5% think current digital ad research is adequate

Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research. Full story...

19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed. Full story...

19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed. Full story...

19/01/2018

The future of AI [INFOGRAPHIC]

It's no secret that AI is going to advance and grow beyond anything we could have imagined just decades ago, but is the future of AI going to be positive or negative? This infographic looks at the impact. Full story...

19/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign

Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year. Full story...

19/01/2018

Amazon Go finally opens to public: A supermarket with no checkouts

Amazon has launched its first cashier-less grocery store, dubbed Amazon Go, after a year of tests. Full story...

22/01/2018

Top 30 countries for growing ad spend: Iran leads the way

Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Full story...

22/01/2018

Most brands experienced trademark infringement in past year - report

74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research. Full story...

22/01/2018

Global Christmas shopping trends: UK and Germany lead way for speedy sites

UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research. Full story...

22/01/2018

Commuting in driverless cars “will improve employee productivity and wellbeing”

Brits are more likely to work during a commute in a fully autonomous car, compared to their traditional commute, according to new research. Full story...

22/01/2018

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study. Full story...

23/01/2018

Trust in social media falls sharply worldwide

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown. Full story...

23/01/2018

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators. Full story...

23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’

Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services. Full story...

23/01/2018

Facebook invents new unit of time to sync video (and boost VR)

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR. Full story...

24/01/2018

Ad engagement ‘boosted by winter chill’

Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising - with travel brands set to win the biggest share of wallet. Full story...

24/01/2018

Social advertising trends: Major shift from organic to paid in past year

There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research. Full story...

24/01/2018

“Ghosting” customers costs retailers repeat sales

UK consumers are 4 times less likely to repeat-purchase from retailers who ‘ghost’ them after a sale, according to new research. Full story...

24/01/2018

Online retail shows signs of a maturing market with a tough 2018 to come

UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Full story...

24/01/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’

As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly. Full story...

24/01/2018

Video streaming trends: French say “non” to Netflix

Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research. Full story...

24/01/2018

Influencer marketing trends: Brands failing to ask influencers for analytics data

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research. Full story...

25/01/2018

Rise of ‘hashtag politics’ has changed social media marketing- report

Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research. Full story...

25/01/2018

Super Bowl gets an Angry Birds twist

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match. Full story...

25/01/2018

Snapchat lets users share stories on Twitter and Facebook

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app. Full story...

25/01/2018

GDPR: UK Govt urges firms to prepare for stronger data protection laws

Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research. Full story...

26/01/2018

Ad viewability hits 3½-year high

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics. Full story...

26/01/2018

Londoners urged to help capital become world’s top smart city

Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan. Full story...

26/01/2018

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot. Full story...

26/01/2018

Brits quit queues after 6 mins 46 seconds

6 minutes and 46 seconds is the exact moment Brits will quit a queue, proving there is a limit to the nation’s willingness to wait in line, according to new research. Full story...

26/01/2018

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK. Full story...

29/01/2018

91% of startups admit to collecting personal data (but most aren’t data compliant)

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research. Full story...

29/01/2018

The world’s affluent consumers: Two houses and two cars by 35

Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research. Full story...

29/01/2018

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web. Full story...

29/01/2018

Viewability ‘strongly tied to online conversions’

Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study. Full story...

29/01/2018

Global smartphone sales price sees record growth

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year. Full story...

29/01/2018

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending

Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report. Full story...

30/01/2018

Tech sector jobs boom: 12% increase in job ads

The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology. Full story...

30/01/2018

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. Full story...

30/01/2018

Data concerns dominate complaints in 2017

Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report. Full story...

30/01/2018

Digital publisher revenue and confidence on the up

There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research. Full story...

31/01/2018

Hootsuite introduces scheduling and publishing for Instagram posts

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. Full story...

31/01/2018

AI in ecommerce? Fashion consumers have mixed feelings

Less than half of older shoppers compared to Generation Z are comfortable with Artificial Intelligence (AI) in the future, according to new research into online fashion buying. Full story...

31/01/2018

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending

Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report. Full story...

31/01/2018

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