Digital Intelligence

February 2018 archives | Track topics, trends and brands


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Omnichannel retail trends: On-pack promotion still drives loyalty

On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.

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28/02/2018  |  Full story...

Global internet trends: access grew by 8.3% in past year

The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.

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28/02/2018  |  Full story...

Marketers ‘too optimistic on digital strategies being fit for purpose’

Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.

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28/02/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

Top 100 UK exporters: Ecommerce firms play bigger role

Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales.

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27/02/2018  |  Full story...

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.

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27/02/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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27/02/2018  |  Full story...

Google lets brands compare mobile performance with rivals

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.

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26/02/2018  |  Full story...

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...

Google Play allows Kenya's M-Pesa for mobile payments

Google has integrated Kenya's primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.

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26/02/2018  |  Full story...

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.

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26/02/2018  |  Full story...

Unlocking the Potential of Chatbots [INFOGRAPHIC]

How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.

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26/02/2018  |  Full story...

Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet

Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap's stock market value after a single tweeting that she no longer used its Snapchat messaging app.

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23/02/2018  |  Full story...

17 million Brits ready to pay with wearable devices

One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research.

23/02/2018  |  Full story...

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

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23/02/2018  |  Full story...

Fast broadband a priority for many UK home buyers

Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.

23/02/2018  |  Full story...

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...

Huawei unveils first AI-powered smartphone to drive a car

Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.

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22/02/2018  |  Full story...

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

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22/02/2018  |  Full story...

Where to target baby boomers on social media [INFOGRAPHIC]

TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.

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22/02/2018  |  Full story...

Less connected businesses could be missing out on $500m in revenue

Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research.

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22/02/2018  |  Full story...

How can AI empower the retail workforce?

AI has been identified as a threat to the warehouse and logistics industry, but what about retail workers? A new report from Blue Yonder looks at how AI could support rather than replace human retail workers.

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21/02/2018  |  Full story...

Harvey Nichols revamps online merchandising to boost sales

Harvey Nichols has seen onsite conversion grow following an improved online merchandising strategy which encourages customers to explore its website in more depth and for longer.

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21/02/2018  |  Full story...

Cryptocurrency payments ‘will be a reality on the high street within two years’

Over a third (35%) of SME owners expect cryptocurrency payments to become a reality on the high street within two years, according to new research.

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21/02/2018  |  Full story...

Most brands ‘would change adtech vendor if found to be unethical’

Marketers' concerns over media buying transparency are intensifying according to new figures.

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21/02/2018  |  Full story...

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.

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21/02/2018  |  Full story...

35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.

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21/02/2018  |  Full story...

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.

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21/02/2018  |  Full story...

Chatbots to handle 25% of all customer service operations by 2020- report

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.

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20/02/2018  |  Full story...

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

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20/02/2018  |  Full story...

Nissan first to use YOC's new programmatic mobile ad platform

Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.

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20/02/2018  |  Full story...

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...

Google drops ‘View Image’ button as part of Getty agreement

Google is removing the "View Image" button from Google Images, as part of an agreement between the search giant and Getty Images.

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19/02/2018  |  Full story...

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.

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19/02/2018  |  Full story...

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.

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19/02/2018  |  Full story...

London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

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19/02/2018  |  Full story...

Google Chrome launches own ad blocker

Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.

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16/02/2018  |  Full story...

Transparency key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level

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16/02/2018  |  Full story...

What gamers really think: VR needs killer app and micropayment acceptance

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.

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16/02/2018  |  Full story...

Employees want tech to boost productivity, not monitor their performance

Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.

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16/02/2018  |  Full story...

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.

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16/02/2018  |  Full story...

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

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15/02/2018  |  Full story...

International search trends: Which sites dominate Google across national boundaries?

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.

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15/02/2018  |  Full story...

Just half of UK retailers have a digital strategy in place

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.

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15/02/2018  |  Full story...

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.

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15/02/2018  |  Full story...

What’s driving engagement forward in the automotive industry?

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.

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15/02/2018  |  Full story...

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...

100 days until GDPR: Most people “already happy with the amount of personal information they share”

Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level.

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14/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Google takes on Instagram and Snapchat with AMP Stories

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.

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14/02/2018  |  Full story...

Snapchat sells $10 captionable AR masks for events

Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.

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14/02/2018  |  Full story...

Valentine's Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

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14/02/2018  |  Full story...

Snapchat launches embeddable map feature on the web

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.

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13/02/2018  |  Full story...

Younger audiences ‘moving off Facebook’

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.

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13/02/2018  |  Full story...

Winter Olympics: Which brands are getting the most social buzz?

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

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13/02/2018  |  Full story...

Unilever threatens to pull Facebook and Google ads over brand safety fears

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism.

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13/02/2018  |  Full story...

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.

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12/02/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...

Amazon usurps Google and Apple as world’s most valuable brand

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.

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12/02/2018  |  Full story...

Amazon to deliver Whole Foods groceries to Prime members

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.

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09/02/2018  |  Full story...

Brits switch to mobile grocery shopping as prices rise

Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.

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09/02/2018  |  Full story...

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

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09/02/2018  |  Full story...

Doritos suffers social media backlash for ‘lady-friendly’ crisps

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.

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09/02/2018  |  Full story...

Video advertising trends: The shift from live TV to OTT

The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.

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09/02/2018  |  Full story...

Twitter comeback? Posts first-ever quarterly profit

Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.

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08/02/2018  |  Full story...

Snapchat beats expectations as shares rise 20%

Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.

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08/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

Top 50 global Chinese brands: Consumer electronics dominate rankings

The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.

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07/02/2018  |  Full story...

Bauer Media signs with content discovery platform Taboola

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.

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07/02/2018  |  Full story...

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

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07/02/2018  |  Full story...

‘Time running out’ for organisations to train staff for the GDPR

With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.

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07/02/2018  |  Full story...

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

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07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...

The impact of AI: which countries will win and lose from machine learning?

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

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06/02/2018  |  Full story...

Apple hits record sales despite iPhone sales dip

Apple enjoyed its best-ever revenues of $88.3bn (£62bn) in the last three months of 2017, despite its latest iPhone range selling nearly a million fewer handsets compared to the same period last year.

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06/02/2018  |  Full story...

Can search trends predict this year’s Oscar winners?

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.

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06/02/2018  |  Full story...

Alibaba sales soar 56% after record Singles Day sales

Record spending at its Singles Day shopping event helped sales at Chinese e-commerce giant Alibaba saw surge 56% in the last three months of 2017 on the back of record-breaking Singles day sales.

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05/02/2018  |  Full story...

eBay to start selling via Mashable “mobile shoppable images”

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

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05/02/2018  |  Full story...

Alphabet profits lower than expectations amid rising costs

Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it's elected a new board chairman.

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05/02/2018  |  Full story...

Amazon posts record profits after holiday season boom

Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service.

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05/02/2018  |  Full story...

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

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05/02/2018  |  Full story...

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research.

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05/02/2018  |  Full story...

AI helps pick right flowers for Valentines day

Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping.

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02/02/2018  |  Full story...

eBay ditches Paypal as preferred provider after 15 years

PayPal shares have plunged after eBay split with the payment provider in favour of Adyen, ending a 15-year relationship.

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02/02/2018  |  Full story...

UK Culture Secretary mocked for launching own app

The new Culture Secretary has prompted mockery by launching a social media app named after himself.

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02/02/2018  |  Full story...

Google Flights now predicts airline delays

Google is adding new features to Google Flights that will help to predict flight delays sometimes even before airlines report the information.

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02/02/2018  |  Full story...

Facebook profits surge 56% despite drop in usage

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.

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01/02/2018  |  Full story...

Samsung now making chips for cryptocurrency mining

Samsung is making chips designed specifically to harvest cryptocurrency coins as it looks to cash in on the rise of blockchain transaction technology.

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01/02/2018  |  Full story...

UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.

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01/02/2018  |  Full story...

Lidl launches wine chatbot 'Margot' on Facebook

Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.

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01/02/2018  |  Full story...

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