Digital Intelligence

March 2018 archives | Track topics, trends and brands


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Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.

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29/03/2018  |  Full story...

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.

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29/03/2018  |  Full story...

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...

Adobe Advertising Cloud Creative goes programmatic

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.

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28/03/2018  |  Full story...

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.

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28/03/2018  |  Full story...

Two million Spotify users blocking ads with unauthorised apps

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.

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28/03/2018  |  Full story...

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’

Vivaldi has become the first browser to enable DuckDuckGo as the default search engine in its Private Windows.

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27/03/2018  |  Full story...

What Google searches reveal about Millennials at work

‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research.

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27/03/2018  |  Full story...

Women in power index: UK 4th for female STEM graduates

Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.

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27/03/2018  |  Full story...

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

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27/03/2018  |  Full story...

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...

New ‘Predictive Basket’ speeds up online grocery shopping

FACT-Finder has launched a new tool that uses machine learning technology to cut online grocery shopping time by two-thirds for consumers and speed up the buying process for retailers.

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26/03/2018  |  Full story...

Top bosses ‘rely on limited data’ to drive business change

Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.

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26/03/2018  |  Full story...

Google debuts $300m news initiative with platform to manage subscriptions

Google has launched is a new platform designed to help publishers convert readers into subscribers.

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23/03/2018  |  Full story...

ASOS most visited ecommerce clothing site - but John Lewis is catching fast

Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.

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23/03/2018  |  Full story...

Delete Facebook" searches increase 423% in UK

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50 million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?

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23/03/2018  |  Full story...

Snapchat goes local with ‘Radius Targeting’ for advertisers

Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.

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23/03/2018  |  Full story...

Mobile user journey study: Product discovery a major barrier to sales

Weak mobile performance for brands was found to be directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.

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22/03/2018  |  Full story...

Digital transformation by sector: 6 different industries compared

The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries.

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22/03/2018  |  Full story...

Brits lead France and Germany for online grocery shopping

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.

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22/03/2018  |  Full story...

Wagamama creates first ‘walk out and pay’ app with Mastercard

Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go.

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21/03/2018  |  Full story...

Mobile marketing trends: Win on Google page one with Universal Search

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.

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21/03/2018  |  Full story...

Instagram takes shopping service to UK

Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.

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21/03/2018  |  Full story...

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

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21/03/2018  |  Full story...

Self-driving car kills pedestrian for the first time

An Uber-operated autonomous car struck a pedestrian and killed them in what is thought to be the first death of its kind.

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21/03/2018  |  Full story...

Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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21/03/2018  |  Full story...

Snapchat UK ad revenue to overtake Twitter's next year

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

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20/03/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Mastercard partners IBM for EU data trust ahead of GDPR

Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata.

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20/03/2018  |  Full story...

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...

Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.

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19/03/2018  |  Full story...

US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

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19/03/2018  |  Full story...

Retailers are losing out on online sales through a lack of trust and reliability

Retailers need to do more to demonstrate their reliability and trustworthiness if they want to encourage more shoppers to spend larger amounts online, according to new research.

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19/03/2018  |  Full story...

Rise of voice search: Advertisers to invest more in digital audio

The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.

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19/03/2018  |  Full story...

Global AI trends: UK leads US for jobs

The UK’s artificial intelligence sector is growing faster than rivals in America, Canada and Australia - putting Britain on course to be the global leader in AI technology.

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16/03/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

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16/03/2018  |  Full story...

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.

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16/03/2018  |  Full story...

Facebook data-sharing plan with WhatsApp blocked in UK

Facebook has been stopped from making use of UK citizens' WhatsApp data for purposes beyond the chat app itself.

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15/03/2018  |  Full story...

New in-app tool protect brands in programmatic environments

Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.

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15/03/2018  |  Full story...

UK spending trends: Brexit keeps Brits indoors (but treats remain important)

Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing their leisure and spending habits, according to new research.

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15/03/2018  |  Full story...

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...

Over 50% of UK consumers will share personal data for reward points

Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.

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15/03/2018  |  Full story...

Google ‘removes more than 100 bad ads per second’

Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.

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14/03/2018  |  Full story...

A short history of Google [INFOGRAPHIC]

Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.

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14/03/2018  |  Full story...

Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.

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14/03/2018  |  Full story...

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

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14/03/2018  |  Full story...

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...

Laundry app Zipjet debuts London voucher campaign with StreetPR

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.

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13/03/2018  |  Full story...

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.

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13/03/2018  |  Full story...

IAB UK turns 21: Trade body gets brand and website revamp

IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

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13/03/2018  |  Full story...

Third of customers trust tech firms with their bank accounts

Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.

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12/03/2018  |  Full story...

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

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12/03/2018  |  Full story...

86% of UK shoppers will swap personal information for improved online customer experiences

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.

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12/03/2018  |  Full story...

Dropbox and Salesforce team up for productivity tools

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.

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12/03/2018  |  Full story...

£820: All you’re worth on the dark web

Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research.

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09/03/2018  |  Full story...

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)

There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.

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09/03/2018  |  Full story...

IAB Europe opens GDPR framework for public comment

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.

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09/03/2018  |  Full story...

Top 3 business hubs for start-ups (spoiler: they're not in London)

Edinburgh ranks well above London as the best place for start-ups and freelancers, followed by Leeds and Manchester, according to new research.

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09/03/2018  |  Full story...

Fintech trends: Will bank tellers disappear within 10 years?

Financial sector leaders feel more positive than peers in other industries (89 percent) about tech change within their organisations, according to Fujitsu’s Tech in a Transforming Britain report.

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09/03/2018  |  Full story...

Snapchat lays off 100 engineers- report

Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.

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08/03/2018  |  Full story...

UK launches new cyber security 'code of practice' for digital devices

Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.

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08/03/2018  |  Full story...

70% of shoppers say lack of consistency lets down omnichannel CX

The omnichannel experience is failing to deliver with 70% of consumers saying that retailers are not providing a consistent level of service across their online and bricks and mortar operations according to a new report.

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08/03/2018  |  Full story...

Have #MeToo and #TimesUp peaked? Social users put film at the centre

Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data.

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08/03/2018  |  Full story...

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.

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07/03/2018  |  Full story...

Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter

Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.

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07/03/2018  |  Full story...

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

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07/03/2018  |  Full story...

Top five retail technology trends for 2018: next-gen engagement, flexible checkouts and reimagined AI

Manhattan Associates predicts five key technology trends will influence the UK retail environment and business strategies in 2018.

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07/03/2018  |  Full story...

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.

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07/03/2018  |  Full story...

UK confirms exit from EU Digital Single Market

The UK has confirmed that the country will not be part of the European Union's Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.

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06/03/2018  |  Full story...

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

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06/03/2018  |  Full story...

Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.

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06/03/2018  |  Full story...

Oscars 2018: Shape of the Water wins, despite a lack of online popularity

At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.

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06/03/2018  |  Full story...

US Facebook use declines for the first time

The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.

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05/03/2018  |  Full story...

Search retakes lead over social for site referral traffic

Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.

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05/03/2018  |  Full story...

Utilities firms switching on to IoT, AI and wearables

The majority (7-in-10) of utilities leaders believe technology is key to helping Britain overcome the socioeconomic issues it faces today, according to new research.

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05/03/2018  |  Full story...

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.

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05/03/2018  |  Full story...

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, wile Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.

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05/03/2018  |  Full story...

WPP posts worst results since the global financial crisis

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.

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02/03/2018  |  Full story...

Social networks: the new ecommerce gateways [INFOGRAPHIC]

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.

02/03/2018  |  Full story...

Three takes IoT services global with Cisco “Jasper Control Center”

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.

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02/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Sky and Netflix strike European partnership deal

Sky Q customers will soon be able to access Netflix content through a new subscription pack under a partnership agreement.

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01/03/2018  |  Full story...

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

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01/03/2018  |  Full story...

Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.

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01/03/2018  |  Full story...

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...

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