Social media now captures more time than live TV


Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.


The data, from Global Web Index, indicates that this trend is even more apparent among Gen Zers, for example, where this gap widens to almost 1½ hours.

The study also found that internet users (outside China) are a lot more likely to be engaging with Facebook on a daily basis than they are broadcast TV.

These differences become even more pronounced among Gen Zers and Millennials, who are over twice as likely to use Facebook at least daily compared to TV.

Even among Baby Boomers who tend to display a much stronger attachment to broadcast TV, it’s still almost half using Facebook as frequently.

Source: Global Web Index

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