The social winners of Cannes Lions 2018

25/06/2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

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Winning brands:

• Twitter's events and live coverage of the festival earned them the most mentions on social
• KFC's 'we're sorry' print campaign not only won an award in the Print & Publishing but resonated with attendee generating over 3,700 posts
• LEGO ranked third in the social stakes, due to an award win, a strong presence from executives and a LEGO lion at the event

Agency win:

• Ogilvy was the clear winner, generating almost 9,000 social posts in comparison to 1,700 by closest competitor Droga 5 .

A word cloud of the social conversation shows top influencers as Tham Khai Meng of Ogilvy and Facebook and Vala Afshar of Salesforce.

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Ogilvy was the most mentioned agency in #CannesLions thanks to winning campaigns for KFC and LEGO

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