Branch buys Tune to create analytics giant

12/09/2018

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

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The acquisition will provide a unified approach to creating and measuring cross-platform experiences by combining Branch’s deep linking and measurement with TUNE’s mobile attribution expertise.

Today, Branch supports more than 40,000 apps and 100 billion links across the web and apps. TUNE’s Attribution Analytics provides advanced mobile measurement to many of the world’s largest and best-known Fortune 100 organizations.

“This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to bring our industry to the next level,” said Peter Hamilton, CEO of TUNE. “I was amazed to learn just how much the product and engineering teams at Branch have accomplished in the last year, outpacing the competition in our space. Combining Branch’s fresh approach to linking and technology with TUNE’s service level and experience in measurement will have a major impact on the ongoing success of our customers.”

A leading provider of cross platform linking and measurement, Branch first made its mark as a solution for mobile deep linking, solving for the best customer experience across digital properties. Today, Branch supports more than 40,000 apps and 100 billion links across the web and apps. TUNE’s Attribution Analytics provides advanced mobile measurement to many of the world’s largest and best-known Fortune 100 organizations. The strategic acquisition by Branch of TUNE’s attribution business will provide a unified approach to creating and measuring cross-platform experiences that span today’s complex digital marketing ecosystem.

"I've built strong relationships with the leadership at TUNE, and I'm honored to team up with the company that invented the mobile attribution industry in 2011," said Alex Austin, CEO of Branch. "TUNE has always been a steward of Branch's core values, especially when it comes to putting user experience and privacy first. Combining TUNE's years of learning with Branch's innovation, raw product execution, and key strategic partnerships is the beginning of a new era of mobile marketing. It's going to be an incredible ride."

Existing TUNE Attribution Analytics customers will continue to receive the same high level of service they have come to expect. TUNE’s measurement, attribution, fraud detection, reporting and all other services will continue uninterrupted, and will be integrated into Branch solutions. In addition, TUNE customers gain access to Branch’s powerful mobile marketing and deep linking platform, as well as gain a clear path of access to Facebook measurement through Branch’s recently announced Facebook Mobile Measurement Partner status.

 

www.tune.com

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