LinkedIn debuts ‘self-service’ dynamic ads

11/09/2018

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

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For the first time, advertisers will be able to build and manage their own Dynamic Ads campaigns online on their own via self-service, or with their trusted LinkedIn account team.

LinkedIn Marketing Solutions has now made all key formats available via self service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools, so they can achieve their marketing goals. Dynamic Ads is the final native ad unit to become available on a self service basis.

Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.

Dynamic Ads will be available in Campaign Manager for all businesses within the next week.

More information on Dynamic Ads can be found here.

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