LinkedIn debuts ‘self-service’ dynamic ads


LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.


For the first time, advertisers will be able to build and manage their own Dynamic Ads campaigns online on their own via self-service, or with their trusted LinkedIn account team.

LinkedIn Marketing Solutions has now made all key formats available via self service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools, so they can achieve their marketing goals. Dynamic Ads is the final native ad unit to become available on a self service basis.

Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.

Dynamic Ads will be available in Campaign Manager for all businesses within the next week.

More information on Dynamic Ads can be found here.

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